aio-competitor-map

name	aio-competitor-map
description	Use when: kullanıcı "AIO analiz", "competitor SERP analizi", "top10 AIO map", "AI overview rakip", "rakip içerik AIO citation", "SERP pattern map" der ya da /pseo-aio-competitor-map çağırır; SERP top-N fetch (DataForSEO heavy) + Scrapling tier-1 fetch (per URL) + R-109/R-110/R-111 competitor content-quality signal detect (schema markup + entity reference + author authority) + serp_aio AIO presence (references[]) + competitor_pages.jsonl staging. Also use when: yeni keyword için pre-content-plan AIO landscape haritalanacak; mevcut pillar için competitor refresh yapılacak; brand'ın AIO-friendly olup olmadığını competitor content-quality + AIO presence (serp_aio references[]) ile test edilecek; cluster-map sonrası seçilen ana keyword için competitor R-109..R-111 sinyalleri ölçülecek. Do not use when: SERP rank tracking için (gsc skill); manuel tek URL analiz için (on-page-audit kullan); content gap için (content-gaps kullan); kendi sitemizin AIO-friendliness denetimi için (schema-audit + on-page-audit kombinasyonu); target_keyword empty ya da whitespace (DURUR #5); budget_credits_per_day aşılmış (DURUR #1 — skip skill, AMBER); SERP empty top_n=0 (DURUR #2 REJECT).
version	1.0
status	active
category	discovery
inputs	{"target_keyword":{"type":"string","required":true,"description":"Hedef keyword. SERP top-N fetch için anahtar; whitespace-only ise DURUR #5 ABORT."},"location":{"type":"string","required":false,"default":"tr-TR","description":"DataForSEO location_code resolver girdisi (BCP-47 form). Default tr-TR (Türkiye)."},"top_n":{"type":"integer","required":false,"default":10,"description":"SERP top-N organic result fetch limiti (default 10). top_n=0 ise DURUR #2 REJECT."}}
outputs	["_state/events.jsonl","inbox/competitor_pages/{date}-{slug}.jsonl"]
consumes	["init-project:project-config[domain]","init-project:project-config[budget_credits_per_day]"]
triggers	{"manual":["/pseo-aio-competitor-map"],"natural_language":"\"AIO analiz yap\", \"competitor SERP haritası\", \"top10 AIO map\",\n\"AI overview rakip analizi\", \"rakip içerik AIO citation\",\n\"SERP pattern map\", \"rakip AIO citation density\",\n\"competitor schema markup tarama\"\n","hooks":[]}
mcp_tools	{"required":["mcp__dataforseo__serp_organic_live_advanced","mcp__ScraplingServer__fetch"],"optional":[]}
budget	{"uses_paid_mcp":true,"estimated_credits":30}
autonomy	{"confidence":"MEDIUM","requires_approval":false,"safe_auto_execute":true}

aio-competitor-map — discovery skill (Phase 12 Wave 1 / W-G3)

7-step protocol. SERP top-N fetch (DataForSEO heavy endpoint) → her URL Scrapling tier-1 fetch (Apify v1.2+ fallback dökümante) → R-109/R-110/ R-111 AIO sinyal detect (schema.org markup + entity reference + author authority) → inbox/competitor_pages/{date}-{slug}.jsonl staging-only writer. master.xlsx WRITE YASAK (staging-only; gelecek phase'de master.xlsx[opportunity] sync skill yapacak — Phase 13+).

Bu skill, Phase 11+ content kuralları R-109..R-111 ile tek pre-content "AIO landscape" sondaj sinyalini sağlar; bir keyword için competitor'ların schema.org/entity/authority sinyallerini niceliksel ölçer.

Convention authority: skills/discovery/competitive-analysis/SKILL.md (DFS+Scrapling pattern, raw inbox drift recovery, §14.5 tier ladder disiplin). Bu skill staging-only path izler ve master.xlsx hiçbir sheet'ine yazmaz — Phase 7+ ADR-025 staging-first paradigm consumer'ı.

Inputs (frontmatter contract)

Name	Type	Default	Notes
target_keyword	string	—	Required. SERP query string; whitespace-only → DURUR #5 ABORT.
location	string	"tr-TR"	BCP-47 locale → DataForSEO location_code+language_code resolver.
top_n	integer	10	SERP organic result cap; 0 → DURUR #2 REJECT.

workspace_root resolved via PSEO_WORKSPACE_ROOT env veya explicit test override.

Outputs (artifacts produced)

• projects/{slug}/inbox/competitor_pages/{date}-{slug}.jsonl — competitor_pages.jsonl staging dosyası. Her satır 1 competitor URL + AIO signal payload (R-109 schema markup count, R-110 entity refs, R-111 author authority signals). Format: JSON-Lines. NO Excel write — Phase 7+ staging-only per ADR-025 consumer.
• projects/{slug}/_state/events.jsonl — event_kind=provenance girdileri. source.kind ∈ {dataforseo_mcp, scrapling_mcp}, target_excel_sheet=null (staging-only), target_table= scrapling_aio_competitor_map. notes alanı "aio_mapped" semantik marker'ını taşır (events.schema event_type=WORK-only; provenance'ta notes free-text).

Schema-First Override Notu (Lesson 7+23)

Brief'in önerdiği event_type=aio_mapped field'ı events.schema.json F-8 enum WORK-only kapsamında — provenance event'lerinde additionalProperties=false nedeniyle tip ihlali olur. Worker schema-first override uygulamıştır:

• event_kind=provenance (brief'te zaten doğru).
• Aio_mapped semantic marker → notes="aio_mapped" + target_table= scrapling_aio_competitor_map.
• operation=ingest (raw fetch + per-URL signal compute).
• target_excel_sheet=null (staging-only invariant).

Bu override schema disipline saygı gösterir; brief drift bulgusu Output Package'da raporlanır.

7-Step Body Protocol

Step 1 — SERP fetch (DataForSEO heavy, budget guard)

# §16.8 budget pre-flight — DURUR #1 (AMBER + skip skill)
import json
from pathlib import Path

config_path = workspace_root / "projects" / project_slug / "project.config.json"
config = json.loads(config_path.read_text(encoding="utf-8"))
budget_max = config.get("budget_credits_per_day", 500)
consumed_today = consumed_credits_today(events_path)  # events.jsonl rollup
if consumed_today + 30 > budget_max:  # estimated_credits=30
    emit_skipped_event(reason="budget_exceeded")
    raise BudgetExceededError("DURUR #1 — budget_credits_per_day aşıldı")

raw_serp = mcp__dataforseo__serp_organic_live_advanced(
    keyword=target_keyword,
    location_code=resolve_location(location),  # "tr-TR" → 2792
    language_code=resolve_language(location),  # "tr-TR" → "tr"
    depth=top_n,
)

Step 2 — Top-N URL list extract + AIO presence (serp_aio)

serp_items = raw_serp.get("tasks", [{}])[0].get("result", [{}])[0].get("items", [])
organic_urls = [item["url"] for item in serp_items if item.get("type") == "organic"][:top_n]
if not organic_urls:
    emit_rejected_event(reason="serp_empty")
    raise SerpEmptyError("DURUR #2 — SERP top_n result 0")

AIO presence (premise-correct). The REAL AI-Overview citation evidence is the SERP's own ai_overview item and its references[] payload — NOT the schema markup of organic results (that is a content-quality signal, see Step 4). Scan serp_items for the ai_overview item and build one serp_aio record per run. build_serp_aio is the deterministic, self- contained contract:

def build_serp_aio(serp_items, project_domain):
    """SERP items -> one serp_aio record. MCP-sync detection can prove
    'present' but never absence (R-140): no AIO item -> 'not_detected'."""
    aio_item = next((i for i in serp_items if i.get("type") == "ai_overview"), None)
    references = (aio_item.get("references") or []) if aio_item else []
    cited_domains = sorted({r.get("domain") for r in references if r.get("domain")})
    return {
        "record_kind": "serp_aio",
        "aio_presence": "present" if aio_item else "not_detected",
        "asynchronous_ai_overview": (
            bool(aio_item.get("asynchronous_ai_overview")) if aio_item else None
        ),
        "reference_count": len(references),
        "cited_domains": cited_domains,
        "own_domain_cited": project_domain in cited_domains,
        "detection_source": "dfs_mcp_sync",
    }

Apply it once per run, then compute the citation map:

serp_aio = build_serp_aio(serp_items, project_config["domain"])
# New comparison output: which top-10 organic domains the AIO actually cites.
organic_domains = [urlparse(u).netloc for u in organic_urls]
aio_cited = [d for d in organic_domains if d in serp_aio["cited_domains"]]

project_domain from project-config[domain] (already in consumes). The organic_rank ∩ aio_cited map (aio_cited above) replaces the old "schema markup == AIO citation" proxy. Paralel processing OK — her URL bağımsız Scrapling fetch + transform.

Step 3 — Each URL Scrapling fetch (tier-1 fallback Apify v1.2+)

# Pseudocode (LLM-native skill per Q-PHASE15-AIO-COMPETITOR-01;
# fence intentionally `text` not `python` per Q-V1.2-AIO-COMPETITOR-FENCE-01
# resolution — bare identifier `5xx_marker` is documentation placeholder).
fetched = []
for url in organic_urls:
    try:
        resp = mcp__ScraplingServer__fetch(url=url)  # tier-1
        fetched.append({"url": url, "html": resp.get("html"), "status": resp.get("status_code")})
    except Exception:
        # tier-1 fail → Apify v1.2+ fallback dokümante (§14.5 escalate)
        # Phase 12 minimum: tier-1 only; Apify entry point Phase 13+ yapılacak.
        fetched.append({"url": url, "html": None, "status": 5xx_marker})

all_failed = all(f["html"] is None for f in fetched)
if all_failed:
    emit_amber_event(reason="all_scrapling_5xx", partial=True)
    # DURUR #3 AMBER — boş aio_signals partial result
    return  # graceful exit

Tier-1 fallback Apify v1.2+ (§14.5 ladder canonical 'fetch' → 'stealthy_fetch' eşdeğeri) dokümante — Phase 13+ aktivasyonu.

Step 4 — Competitor content-quality signals (R-109 + R-110 + R-111)

Premise correction (R-140). The schema markup of organic results is a competitor content-quality signal — it is not AIO citation evidence. Real AIO citation evidence comes only from serp_aio.cited_domains (the references[] payload, Step 2). The signals below characterise how competitors build authoritative content; they do not prove who an AIO cites.

Her fetched URL için 3 sinyal grubu hesaplanır. Saf-compute, deterministik:

from bs4 import BeautifulSoup  # html parser
import json as _json

def detect_aio_signals(html: str) -> dict:
    if not html:
        return {"r_109_schema": [], "r_110_entities": 0, "r_111_authority": {}}
    soup = BeautifulSoup(html, "html.parser")

    # R-109: Schema.org markup presence (Article, NewsArticle, FAQPage, HowTo)
    schema_types_found = []
    for script in soup.find_all("script", type="application/ld+json"):
        try:
            data = _json.loads(script.string or "{}")
            entries = data if isinstance(data, list) else [data]
            for entry in entries:
                t = entry.get("@type")
                if isinstance(t, list):
                    schema_types_found.extend(t)
                elif isinstance(t, str):
                    schema_types_found.append(t)
        except Exception:
            continue  # JSON-LD parse fail → ignore (R-109 enforcement görmez)

    aio_relevant = [t for t in schema_types_found
                    if t in ("Article", "NewsArticle", "FAQPage", "HowTo")]

    # R-110: Entity references count (Person/Organization/Place schema entities)
    entity_count = sum(
        1 for t in schema_types_found
        if t in ("Person", "Organization", "Place", "LocalBusiness")
    )

    # R-111: Author authority signals (sameAs, credentials, byline structure)
    authority = {
        "sameAs_links": 0,
        "credentials_present": False,
        "byline_present": False,
    }
    for script in soup.find_all("script", type="application/ld+json"):
        try:
            data = _json.loads(script.string or "{}")
            entries = data if isinstance(data, list) else [data]
            for entry in entries:
                if entry.get("@type") == "Person" or "author" in entry:
                    author_obj = entry.get("author") or entry
                    if isinstance(author_obj, dict):
                        if author_obj.get("sameAs"):
                            authority["sameAs_links"] += len(
                                author_obj["sameAs"]
                                if isinstance(author_obj["sameAs"], list)
                                else [author_obj["sameAs"]]
                            )
                        if author_obj.get("hasCredential") or author_obj.get("jobTitle"):
                            authority["credentials_present"] = True
        except Exception:
            continue
    if soup.find(class_=lambda c: c and "byline" in c.lower()) or soup.find(rel="author"):
        authority["byline_present"] = True

    return {
        "r_109_schema": aio_relevant,
        "r_110_entities": entity_count,
        "r_111_authority": authority,
    }

R-109 (content-quality signal): schema.org markup presence (Article / NewsArticle / FAQPage / HowTo). A content-quality indicator on the competitor page — a candidate authority signal, not proof of AIO citation (citation evidence = serp_aio.cited_domains).

R-110 (content-quality signal): entity reference count (Person / Organization / Place / LocalBusiness). Thin entity coverage is a known content-quality anti-pattern; it is a competitor-quality signal, not an AIO citation verdict.

R-111 (content-quality signal): author authority (sameAs, credentials, byline structure). Quality-driven hijack için competitor'ın authority skoru kıyas tabanı.

DURUR #4: tüm URL'lerde aio_signal toplam 0 (R-109..R-111 hiçbiri detect edilemedi) VE serp_aio["aio_presence"] == "not_detected" → AMBER + report empty payload. Report wording: "sync-path could not detect an AIO; absence not proven (wrapper lacks load_async_ai_overview)". The content-quality signals being 0 says nothing about whether an AIO exists.

Step 5 — competitor_pages.jsonl staging write

staging_path = (
    workspace_root / "projects" / project_slug / "inbox" / "competitor_pages"
    / f"{date}-{slugify(target_keyword)}.jsonl"
)
staging_path.parent.mkdir(parents=True, exist_ok=True)
total_signals = 0
with staging_path.open("w", encoding="utf-8") as f:
    # One header line per run carries the AIO presence verdict (record_kind=
    # "serp_aio"); the per-URL content-quality rows follow.
    f.write(_json.dumps({**serp_aio, "snapshot_date": snapshot_iso_utc,
                         "target_keyword": target_keyword},
                        ensure_ascii=False) + "\n")
    for fetched_url, signals in zip(organic_urls, all_signals):
        record = {
            "snapshot_date": snapshot_iso_utc,
            "target_keyword": target_keyword,
            "url": fetched_url,
            "rank_position": organic_urls.index(fetched_url) + 1,
            "aio_signals": signals,
        }
        f.write(_json.dumps(record, ensure_ascii=False) + "\n")
        total_signals += (
            len(signals["r_109_schema"]) + signals["r_110_entities"]
            + (1 if signals["r_111_authority"]["byline_present"] else 0)
        )

if total_signals == 0:
    emit_amber_event(reason="aio_signal_empty")  # DURUR #4

Her satır 1 competitor URL — JSON-Lines (jsonl) format.

Step 6 — master.xlsx WRITE YASAK (invariant)

Bu skill master.xlsx'in HİÇBİR sheet'ine yazmaz. transaction.append / transaction.update import edilmez. Bu invariant test test_no_master_xlsx_write_invariant sentinel monkey-patch ile doğrulanır. Phase 13+ master.xlsx[opportunity] sync ayrı bir skill tarafından staging dosyasından okunarak yapılacak (parallel pattern: dfs-pull → cluster-map; ADR-025).

Step 7 — events.jsonl append (provenance + aio_mapped marker)

from scripts.state import events_writer

# DataForSEO — paid, cost.credits populated. run_id=None auto-allocates
# race-free; reuse the returned id to group both events under one run.
aio_run = events_writer.append_provenance(
    project_id=project_slug,
    source={
        "kind": "dataforseo_mcp",
        "mcp_server": "dataforseo",
        "mcp_tool": "dataforseo__serp_organic_live_advanced",
        "response_bytes": len(_json.dumps(raw_serp)),
    },
    operation="ingest",
    target_excel_sheet=None,
    target_table="scrapling_aio_competitor_map",
    rows_written=len(organic_urls),
    notes="aio_mapped",  # semantic marker (event_type WORK-only)
    cost={
        "provider": "dataforseo",
        "credits": 30,
        "budget_key": "project.config.budget_credits_per_day",
    },
)

# Scrapling — free per URL (same run as the DataForSEO event above)
events_writer.append_provenance(
    project_id=project_slug,
    run_id=aio_run.run_id,
    source={
        "kind": "scrapling_mcp",
        "mcp_server": "ScraplingServer",
        "mcp_tool": "ScraplingServer__fetch",
        "response_bytes": sum(len(f.get("html") or "") for f in fetched),
    },
    operation="ingest",
    target_excel_sheet=None,
    target_table="scrapling_aio_competitor_map",
    rows_written=sum(1 for f in fetched if f.get("html")),
    notes="aio_mapped",
)

target_excel_sheet=null intentional — staging-only path. Append-only invariant: events.jsonl asla in-place rewrite görmez (line-append).

Async AIO limitation (2.8.10) + Method C upgrade path

The MCP wrapper mcp__dataforseo__serp_organic_live_advanced (dataforseo-mcp-server@2.8.10) exposes only sync params (keyword, language_code, location_name, depth, device, …). It does NOT expose load_async_ai_overview and does NOT accept location_code. Consequence: many AI Overviews load asynchronously and come back as ai_overview: null, so the MCP-sync path undercounts presence — it may only ever record present or not_detected, never absence (measurement-discipline R-140). unchecked ≠ not_detected.

Optional aio_rest upgrade path (Method C, default false). When the operator sets aio_rest: true, the skill bypasses the wrapper and POSTs directly to {DFS_API_BASE}/serp/google/organic/live/advanced with [{"keyword": …, "location_code": …, "language_code": …, "depth": …, "load_async_ai_overview": true}], reusing scripts/ingestion/dfs_pull.http_credentials_from_env(). This sets detection_source: "dfs_rest_async" and surfaces async AIOs the wrapper hides. Cost doubles per call ($0.0035 → $0.007 credit accounting); DFS refunds the surcharge when no async AIO exists — record the requested cost in the provenance event and note the refund rule. TR projects MUST verify the served locale via dfs_pull.detect_response_locale (existing wrapper-TR-bug discipline — see [[feedback_dfs_wrapper_tr_bug]]).

DURUR conditions (5)

Stop and flag the manager — fallback YASAK.

1. DURUR #1 — budget_credits_per_day aşıldı. project-config budget_credits_per_day < (consumed_today + estimated_credits=30). AMBER → skip skill, events.jsonl notes="skipped" event, raises BudgetExceededError.
2. DURUR #2 — SERP empty. top_n=0 ya da DataForSEO 0 organic result döndürdü. REJECT, raises SerpEmptyError. Hiçbir Scrapling call dispatch edilmez.
3. DURUR #3 — Tüm Scrapling 5xx. Tüm top_n URL'lerin tier-1 fetch'i fail (HTML None / status 5xx). AMBER + partial result (boş aio_signals); event'te durum işaretlenir. Apify v1.2+ fallback Phase 13+ aktivasyon dökümante.
4. DURUR #4 — AIO signal 0 (toplam). R-109/R-110/R-111 sinyallerinden hiçbiri tüm URL'lerde detect edilemedi (cumulative total == 0). AMBER + empty payload report. Staging dosyası yine yazılır (auditable boş kayıt) — ama notes="aio_signal_empty" event'i append edilir.
5. DURUR #5 — target_keyword empty / whitespace-only. Whitespace strip sonrası boş string → ABORT, raises EmptyKeywordError. Hiçbir MCP call yapılmaz, hiçbir staging yazılmaz.

Foundational Principles 3-Layer Coverage

Bu skill, Phase 11 W-F1 cascade fix sonrası rules/content-quality.md Foundational Principles üç katmanını discovery context'inde uygular:

Principle 1 — Truth-Verifiable (R-27)

SERP raw response provenance event payload'ında saklanır (source.response_bytes + raw inbox dosyası inbox/dfs/{date}- serp_organic_live_advanced-{slug}.json). Drift recovery: transform bug'ı upstream payload'ı kaybetmez. Her competitor URL'inden çıkarılan sinyal R-109/R-110/R-111 deterministik regex/JSON-LD parse — uydurma yok. Provenance event_kind=provenance schema authority bu disipline zaten enforce eder.

Principle 2 — Profile-Aware Enforcement

5-value profile enum (e-commerce, ymyl, local-service, b2b-saas, portfolio) — AIO sinyallerinin yorumlanmasında profile- aware ağırlık farkı dökümantedir:

• YMYL profilinde E-E-A-T sinyalleri (R-111 author authority, sameAs links, credentials) en yüksek ağırlık. Empty authority → AIO citation reddi yüksek olasılık.
• e-commerce profilinde Product/Offer schema (R-109 alternatif varyant) ek sinyal — base detection bu skill kapsamı dışı (Phase 13+ on-page-audit consumer'ı).
• local-service profilinde LocalBusiness/Place entity (R-110) ağırlığı yüksek.
• b2b-saas profilinde Organization + sameAs (R-111) baskın.
• portfolio profilinde minimal authority — düşük ağırlık.

Profile bilgisi project-config.profile field'ından okunur (schema v1.2 sonrası singular field; lesson 8 v2 cascade fix kapsamı).

Principle 3 — AI Suistimal Önlemi (Anti-Cheap-Content)

Bu skill competitor URL üretmez — bütün competitor URL'leri DataForSEO serp_organic_live_advanced çıktısı kaynaklıdır. Hayali / fabricate URL üretimi yasak (R-27 truth-verifiable consumer'ı). Skill sadece SERP'den dönen URL'leri Scrapling ile fetch eder ve sinyalleri deterministik parse eder. AI tarafından hayali competitor URL üretimi sentinel-test'le doğrulanır (test_no_url_fabrication_invariant).

R-111 quality-driven hijack: competitor'a daha iyi yanıt yarışı için sinyal kıyas tabanı sağlar — spammy hijack (keyword stuffing) yasaktır (Principle 1 ihlali).

Plugin Agnostic Discipline (F-16 Invariant)

Bu skill .mcp.json dosyasına byte yazmaz, schema'lara ASLA dokunmaz, hiçbir slug literali içermez. project_slug her path'te parametre olarak akar; transform 0 hardcoded slug word içerir. F-16 plugin- agnostic boundary intact — MCP boundary mcp__dataforseo__* ve mcp__ScraplingServer__* registry üzerinden referenslı.

Cross-references

• Schemas: schemas/skill-frontmatter.schema.json (this frontmatter v1.0), schemas/events.schema.json (event_kind=provenance, target_excel_sheet=null, F-8 event_type WORK-only — provenance'ta kullanılmaz; aio_mapped semantic notes field'ında), schemas/project-config.schema.json v1.2 (profile enum 5 value, budget_credits_per_day).
• Content rules: rules/content-seo-discipline.md R-109 (AIO Pattern Cevap-Önce + Citation Density), R-110 (AIO Anti-Pattern), R-111 (AIO Hijack Quality-Driven).
• Sister skills: skills/discovery/competitive-analysis/SKILL.md (DFS+Scrapling pattern convention authority — staging-only + raw-inbox drift recovery), skills/discovery/quick-wins/SKILL.md (Phase 5 discovery 10-step pattern — bu skill 7-step varyantı, DURUR list ve report format paralel).
• Tests: tests/skills/test_aio_competitor_map.py (≥12 cases incl. frontmatter validity + DURUR #1..#5 sentinel + R-109/R-110/R-111 detect + master.xlsx WRITE YOK invariant + .mcp.json byte unchanged
  • Foundational Principles 3-layer).

Discipline checklist

• TODO/fallback YASAK — her DURUR raises.
• Schema-first override (Lesson 7+23) — event_type=aio_mapped brief drift'i notes="aio_mapped"+target_table= scrapling_aio_competitor_map ile kapatıldı.
• Plugin-agnostic — project_slug her path'te parametre, hiç hardcoded slug word; .mcp.json byte unchanged.
• ADR-013: Use when / Also use when / Do not use when STRING content inside description.
• Cross-module IMPORT discipline — events_writer import edilebilir, scripts.excel.transaction ASLA import edilmez (staging-only).
• Append-only state — events.jsonl line-append; in-place rewrite yok.
• STAGING-ONLY: master.xlsx WRITE YASAK; output path inbox/competitor_pages/{date}-{slug}.jsonl.
• Foundational Principles 3-katman — Principle 1 truth-verifiable provenance event payload, Principle 2 profile-aware 5-enum ağırlık dokümante, Principle 3 AI suistimal önlemi (URL fabrication yasak — DataForSEO output kaynaklı).