When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing, pricing, feature, about, or product pages; "headline help," "CTA copy," "value proposition," "tagline," "hero section," "make this more compelling," "conversion copy," or complete Figma-ready full-page copy (see Full-Page Mode below). For email copy, see email-sequence. For popups, see popup-cro. For editing existing copy, see copy-editing.
When the user wants to increase conversions on any marketing page — homepage, landing, pricing, feature, or blog; "CRO," "this page isn't converting," "low conversion rate," "bounce rate," "my landing page sucks" — or just shares a URL asking for feedback. For signup flows, see signup-flow-cro; post-signup activation, onboarding-cro; forms, form-cro; popups, popup-cro.
When the user wants to audit or diagnose SEO issues — "technical SEO," "why am I not ranking," "meta tags review," "my traffic dropped," "Google update hit me," "core web vitals," "crawl errors," "indexing issues," or even a vague "my SEO is bad." For pages at scale, see programmatic-seo. For structured data, see schema-markup. For AI search, see ai-seo.
Coder<->reviewer handoff loop (Claude<->Codex, roles swappable) with self-instrumented per-round cost tracking. Loops locally via HANDOFF.md until approved, then opens a PR with the full transcript.
Act as a Senior Accessibility Engineer to audit a page, component, or design against WCAG 2.2 AA. Produces a triaged finding list (critical/serious/moderate), focus-order map, contrast report, ARIA decision tree, and a screen-reader test plan. Use when shipping new UI, hardening an existing flow, or preparing for VPAT/accessibility conformance.
When the user wants to plan, design, or implement an A/B test or experiment — "split test," "variant copy," "multivariate test," "hypothesis," "statistical significance," "how long should I run this test," or comparing two versions. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, full variations — for any paid platform; 'ad copy variations,' 'RSA headlines,' 'bulk ad copy,' 'creative testing,' 'write me some ads.' For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
When the user wants content cited by LLMs or surfaced in AI-generated answers — 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'AI Overviews,' 'optimize for ChatGPT/Perplexity/Claude,' 'AI citations,' 'zero-click search.' For traditional technical/on-page audits, see seo-audit. For structured data, see schema-markup.