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Brand identity system (Pentagram-level) + executive presentation design
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Comprehensive code review with security, patterns, and quality focus
Parallel execution using multiple Claude instances in Kitty terminal
Agile/Waterfall project planning, tracking, and delivery management
McKinsey-level strategic analysis with MECE frameworks and quantitative prioritization
Update project documentation (ADRs, CHANGELOG, running notes) in compact Claude-friendly format
Audit and harden any repository with standardized quality gates, hooks, and scripts
Baseado na classificação ocupacional SOC
| name | brand-identity |
| description | Brand identity system (Pentagram-level) + executive presentation design |
| allowed-tools | ["Read","Glob","Grep","WebSearch","Write","Edit"] |
| context | fork |
| user-invocable | true |
| version | 1.0.0 |
Workflow from jony-creative-director: Brand Identity System + Presentation Designer
| Parameter | Required | Description |
|---|---|---|
| Company name | Yes | Brand to develop |
| Industry | Yes | Market sector |
| Target audience | Yes | Demographics + psychographics |
| Mission | Yes | Mission statement |
| Vision | Yes | Vision statement |
| Values | Yes | 3-5 core values |
| Positioning | Yes | Differentiation strategy |
Narrative arc: challenge, transformation, resolution. Brand personality using archetypes (e.g., Hero, Creator, Sage).
| Dimension | Spectrum |
|---|---|
| Humor | funny ←→ serious |
| Formality | casual ←→ formal |
| Respect | irreverent ←→ respectful |
| Energy | enthusiastic ←→ matter-of-fact |
Tagline → Value proposition → Key messages (3) → Proof points per message.
| Direction | Approach | Deliverables |
|---|---|---|
| Wordmark | Typography-driven | Strategic rationale |
| Symbol/Icon | Mark-driven | Strategic rationale |
| Combination | Wordmark + symbol | Strategic rationale |
Primary (full color), Secondary (simplified), Monochrome (B&W), Reversed (dark bg). Minimum size specs + clear space requirements. 5 correct applications + 5 incorrect applications with warnings.
| Category | Count | Specs |
|---|---|---|
| Primary | 2-3 | Hex, Pantone, CMYK, RGB + psychology rationale |
| Secondary | 3-4 | Supporting palette |
| Neutral | 4-5 | Grays for UI |
| Accent | 2-3 | CTAs and highlights |
Primary + secondary typeface. Usage hierarchy: display, headlines, body, captions.
Photography guidelines (mood, lighting, subjects, composition). Illustration style. Iconography (line weight, corner radius, fill rules). Graphic patterns.
| Asset | Specification |
|---|---|
| Business cards | Front + back design |
| Letterhead | Stationery system |
| Email signature | Template layout |
| Social media | Avatar + cover for 5 platforms |
| Presentation | Title, content, data, closing slides |
20-page brand book structure with all rules. Asset library organization system.
| Parameter | Options |
|---|---|
| Audience | C-Suite / Investors / Customers / Team |
| Duration | 20 / 30 / 60 minutes |
| Objective | Inform / Persuade / Inspire / Educate |
Story arc (hero's journey for business), opening hook (first 60s), 3 core messages max, closing CTA.
Per slide: number, title, layout type, visual description, exact copy (headline max 6 words, body max 20 words), speaker notes (60-90s), animation notes.
| # | Purpose | Type |
|---|---|---|
| 1 | Title | Impact, minimal |
| 2 | Agenda | 3 sections max |
| 3 | Problem | Emotional hook |
| 4 | Current state | Data visualization |
| 5 | Opportunity | Market size, trend |
| 6 | Solution | Product/demo |
| 7 | How it works | 3-step process |
| 8 | Benefits | 3 benefits + icons |
| 9 | Proof | Case studies/testimonials |
| 10 | Competitive | 2x2 matrix |
| 11 | Business model | Revenue streams |
| 12 | Traction | Metrics, growth |
| 13 | Roadmap | 3 phases |
| 14 | Team | 3 key members |
| 15 | The Ask | Next steps |
| 16 | Closing | Memorable thought |
Color palette (dark bg for impact / light for clarity), 1 display + 1 body font, imagery style, data viz style, iconography.
Pacing per section, transition scripts, audience interaction moments, 5 backup deep-dive slides, one-pager summary, leave-behind deck.
| Deliverable | Format |
|---|---|
| Brand strategy | Story, personality, voice matrix, messaging |
| Visual identity | Logo (3 directions), colors, typography, imagery |
| Applications | Business cards, stationery, social, presentations |
| Brand book | 20-page guidelines structure |
| Presentation | Slide-by-slide specs + speaker notes |
/design-systems (component library) | /creative-strategy (marketing assets) | /design-quality (brand audit)
