Build email sequences that convert subscribers into customers. Use when you have a lead magnet and need a welcome sequence, nurture sequence, or sales sequence. Covers welcome, nurture, conversion, launch, re-engagement, and post-purchase sequences. Triggers on: write welcome emails, email sequence for, nurture sequence, convert my list, onboarding emails, launch sequence, drip campaign, email funnel, write a welcome series, follow-up emails, autoresponder sequence, cart abandonment emails. Outputs complete email sequences with subject lines (3 A/B variants per email), timing, full copy, and send-day recommendations. Writes each email as an individual file in ./campaigns/{sequence-name}/emails/ with naming convention {nn}-{purpose}.md. Detects Mailchimp, ConvertKit, and HubSpot API keys in .env and offers direct automation setup if found. Loads brand voice and positioning from memory, reads lead-magnet output if available, generates campaign summary overview. Reads: voice-profile.md, positioning.md, audience.
Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, or any persuasive content. Triggers on: make this convert, write copy for X, help me sell X, punch this up, write a landing page, write sales copy, score this copy, generate headline variants. Produces internet-native copy that sounds like a smart friend explaining something while quietly deploying every persuasion principle in the book. Loads brand voice and positioning from memory, generates multiple variants for testing, scores copy on 7 dimensions, and suggests A/B tests. Includes complete reference material from Schwartz, Hopkins, Ogilvy, Halbert, Caples, Sugarman, and Collier. Reads: voice-profile.md, positioning.md, audience.md, creative-kit.md. Writes: ./campaigns/{name}/*.md, assets.md.
Define or extract a consistent brand voice that other skills can use. Three modes — Extract (analyze existing content), Build (construct from scratch), or Auto-Scrape (provide a URL, skill does the research). Use when starting a project, when copy sounds generic, or when output needs to sound like a specific person/brand. Triggers on: what's my voice, analyze my brand, help me define my voice, make this sound like me, voice guide, brand personality, analyze my website. Outputs a voice profile saved to ./brand/voice-profile.md that all content skills reference. Dependencies: none (foundation skill). Reads: positioning.md, audience.md. Writes: voice-profile.md.
Transform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit. Use when someone has existing content (blog post, newsletter, podcast, video) and wants to maximize distribution. Covers format specs, hook formulas, algorithm signals, and creator-tested patterns for each platform. Performs live web search for recent algorithm changes before generating. Reads brand voice profile and platform adaptation table for tone adjustments. Writes per-platform files to organized campaign directories. Detects Buffer/Hootsuite API keys for optional scheduling. Supports content calendar mode for full-week scheduling across all platforms. Triggers on: repurpose this, turn this into social posts, atomize this content, create social content from, LinkedIn post from this, thread from this, schedule this across platforms, create content calendar from this, repurpose for Threads, Bluesky post from this, Reddit strategy for this. Outputs platform-spe
AI creative production engine for product photos, videos, social graphics, talking heads, and ad creative. One engine, multiple modes, shared brand kit.
Strategic keyword research powered by web search and brand context. Use when someone needs content strategy, topic ideas, SEO planning, or asks what should I write about. Uses the 6 Circles Method to expand from seed keywords, validates with live SERP data, clusters into content pillars, and maps to a prioritized content plan. Triggers on: keyword research for X, content strategy for X, what topics should I cover, SEO strategy, content calendar, topic clusters, what should I write about, content gaps, competitor keywords. Outputs prioritized keyword clusters with content recommendations saved to ./brand/keyword-plan.md and individual content briefs to ./campaigns/content-plan/. Dependencies: none (but enhanced by brand context). Reads: positioning.md, audience.md, competitors.md. Writes: keyword-plan.md.
Generate compelling lead magnet concepts AND build the actual lead magnet content. Use when someone needs top-of-funnel ideas, wants to grow their email list, or asks what should I give away for free. Triggers on: lead magnet ideas for X, how do I build my list, what freebie should I create, top of funnel for X, opt-in ideas, grow my email list, create a lead magnet, build my checklist, write a guide. Outputs 3-5 lead magnet concepts with hooks, formats, and clear bridges to the paid offer. After user selects a concept, enters BUILD MODE and writes the full lead magnet content -- checklists, templates, guides, quiz questions, swipe files. Writes output to ./campaigns/{magnet-name}/lead-magnet.md. Uses web search to research competitor lead magnets in the same space. Reads: voice-profile.md, positioning.md, audience.md. Writes: ./campaigns/{magnet-name}/lead-magnet.md, ./campaigns/{magnet-name}/brief.md, assets.md, learnings.md. Chains to: /direct-response-copy for landing page, /email-sequences for delivery +
Create best-in-class newsletters that people actually want to read. Use when someone needs to write a newsletter edition, develop a newsletter format, or improve their newsletter game. Covers multiple formats - roundup, deep-dive, personal essay, curated links, news briefing. References patterns from Lenny Rachitsky, Morning Brew, Greg Isenberg, Sahil Bloom, The Hustle, and top AI newsletters. Triggers on: write newsletter, newsletter format, help with my newsletter, newsletter edition about X, weekly roundup, news briefing about, curated newsletter, newsletter strategy, newsletter growth, newsletter monetization, newsletter platform. Outputs publication-ready newsletter content or format templates. Uses web search to pull current news and trends for news briefing and curated link formats. Writes newsletter edition to ./campaigns/newsletters/{date}-{topic}.md. Reads: voice-profile.md, audience.md, learnings.md. Writes: ./campaigns/newsletters/{date}-{topic}.md, assets.md, learnings.md. Chains to: /content-ato