jtbd

Drafts a JTBD-native product brief from Job Map data. Accepts a Job Map YAML file (.jtbd/jobs/*.yml). Outputs to .jtbd/briefs/. Use when: "product brief", "jtbd brief", "write prd".

Generates an HTML diagram of the four forces driving a switch. Accepts either a single interview file (.jtbd/switches/*.yml) or an aggregate patterns file (.jtbd/patterns/*.yml). Outputs a standalone HTML file to .jtbd/forces/. Use when: "draw forces", "jtbd forces", "forces diagram".

Run the full JTBD analysis pipeline on a batch of interview transcripts. Analyzes each transcript into a Switch analysis, then finds cross-interview patterns. Accepts a directory of transcript files or Fireflies meeting IDs. Use when: "analyze all interviews", "jtbd pipeline", "batch analysis", "process transcripts".

Guided walkthrough of the JTBD skills. Takes a new user from "what is this?" to "I understand the four forces and know what to do next" in about 5 minutes. Uses existing example data, no real interview required. Use when: "demo", "tutorial", "how does this work", "show me", "getting started".

Generate a customized Switch interview script based on your product context and existing evidence gaps. Outputs a ready-to-use markdown guide with Moesta's timeline reconstruction questions and force-probing techniques. Use when: "interview script", "jtbd interview", "interview guide", "how to interview".

Find cross-interview patterns across 3+ switch analyses in .jtbd/switches/. Clusters recurring jobs, identifies force patterns, surfaces evidence gaps, and generates actionable recommendations. Outputs structured YAML to .jtbd/patterns/. Use when: "find patterns", "jtbd patterns", "cross-interview", "what are the jobs".

Analyze a customer interview transcript using Moesta's Switch methodology. Extracts the switching timeline, four forces (push/pull/anxiety/habit), and a Klement-format job story. Outputs structured YAML to .jtbd/switches/. Use when: "analyze interview", "jtbd switch", "customer interview", "switching analysis".