Generates high-converting landing pages as complete Next.js/React (TSX) components with Tailwind CSS. Creates hero sections, feature grids, pricing tables, FAQ accordions, testimonial blocks, and CTA sections using proven copy frameworks (PAS, AIDA, BAB). Outputs SEO meta tags, structured data, and performance-optimised code targeting Core Web Vitals (LCP < 1s, CLS < 0.1). Use when the user asks to create a landing page, marketing page, homepage, single-page site, lead capture page, campaign page, promo page, or conversion-optimised web page — or when they want to A/B test landing page variants or replace a static page with one designed to convert.
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Generates high-converting landing pages as complete Next.js/React (TSX) components with Tailwind CSS. Creates hero sections, feature grids, pricing tables, FAQ accordions, testimonial blocks, and CTA sections using proven copy frameworks (PAS, AIDA, BAB). Outputs SEO meta tags, structured data, and performance-optimised code targeting Core Web Vitals (LCP < 1s, CLS < 0.1). Use when the user asks to create a landing page, marketing page, homepage, single-page site, lead capture page, campaign page, promo page, or conversion-optimised web page — or when they want to A/B test landing page variants or replace a static page with one designed to convert.
Generate high-converting landing pages from a product description. Output complete Next.js/React components with multiple section variants, proven copy frameworks, SEO optimization, and performance-first patterns. Not lorem ipsum — actual copy that converts.
Feature sections (grid, alternating, cards with icons)
Pricing tables (2–4 tiers with feature lists and toggle)
FAQ accordion with schema markup
Testimonials (grid, carousel, single-quote)
CTA sections (banner, full-page, inline)
Footer (simple, mega, minimal)
4 design styles with Tailwind class sets
Generation Workflow
Follow these steps in order for every landing page request:
Gather inputs — collect product name, tagline, audience, pain point, key benefit, pricing tiers, design style, and copy framework using the trigger format below. Ask only for missing fields.
Analyze brand voice (recommended) — if the user has existing brand content (website copy, blog posts, marketing materials), run it through marketing-skill/skills/content-production/scripts/brand_voice_analyzer.py to get a voice profile (formality, tone, perspective). Use the profile to inform design style and copy framework selection:
formal + professional → enterprise style, AIDA framework
casual + friendly → bold-startup style, BAB framework
professional + authoritative → dark-saas style, PAS framework
casual + conversational → clean-minimal style, BAB framework
Select design style — map the user's choice (or infer from brand voice analysis) to one of the four Tailwind class sets in the Design Style Reference.
Apply copy framework — write all headline and body copy using the chosen framework (PAS / AIDA / BAB) before generating components. Match the voice profile's formality and tone throughout.
Generate sections in order — Hero → Features → Pricing → FAQ → Testimonials → CTA → Footer. Skip sections not relevant to the product.
Validate against SEO checklist — run through every item in the SEO Checklist before outputting final code. Fix any gaps inline.
Output final components — deliver complete, copy-paste-ready TSX files with all Tailwind classes, SEO meta, and structured data included.
Triggering This Skill
Product: [name]
Tagline: [one sentence value prop]
Target audience: [who they are]
Key pain point: [what problem you solve]
Key benefit: [primary outcome]
Pricing tiers: [free/pro/enterprise or describe]
Design style: dark-saas | clean-minimal | bold-startup | enterprise
Copy framework: PAS | AIDA | BAB
Design Style Reference
Style
Background
Accent
Cards
CTA Button
Dark SaaS
bg-gray-950 text-white
violet-500/400
bg-gray-900 border border-gray-800
bg-violet-600 hover:bg-violet-500
Clean Minimal
bg-white text-gray-900
blue-600
bg-gray-50 border border-gray-200 rounded-2xl
bg-blue-600 hover:bg-blue-700
Bold Startup
bg-white text-gray-900
orange-500
shadow-xl rounded-3xl
bg-orange-500 hover:bg-orange-600 text-white
Enterprise
bg-slate-50 text-slate-900
slate-700
bg-white border border-slate-200 shadow-sm
bg-slate-900 hover:bg-slate-800 text-white
Bold Startup headings: add font-black tracking-tight to all <h1>/<h2> elements.
Copy Frameworks
PAS (Problem → Agitate → Solution)
H1: Painful state they're in
Sub: What happens if they don't fix it
CTA: What you offer
Example — H1: "Your team wastes 3 hours a day on manual reporting" / Sub: "Every hour spent on spreadsheets is an hour not closing deals. Your competitors are already automated." / CTA: "Automate your reports in 10 minutes →"
H1: "[Before state] → [After state]" → Sub: "Here's how [product] bridges the gap" → Features: How it works (the bridge)
Representative Component: Hero (Centered Gradient — Dark SaaS)
Use this as the structural template for all hero variants. Swap layout classes, gradient direction, and image placement for split, video-bg, and minimal variants.
exportfunctionHeroCentered() {
return (
<sectionclassName="relative flex min-h-screen flex-col items-center justify-center overflow-hidden bg-gray-950 px-4 text-center"><divclassName="absolute inset-0 bg-gradient-to-b from-violet-900/20 to-transparent" /><divclassName="pointer-events-none absolute -top-40 left-1/2 h-[600px] w-[600px] -translate-x-1/2 rounded-full bg-violet-600/20 blur-3xl" /><divclassName="relative z-10 max-w-4xl"><divclassName="mb-6 inline-flex items-center gap-2 rounded-full border border-violet-500/30 bg-violet-500/10 px-4 py-1.5 text-sm text-violet-300"><spanclassName="h-1.5 w-1.5 rounded-full bg-violet-400" />
Now in public beta
</div><h1className="mb-6 text-5xl font-bold tracking-tight text-white md:text-7xl">
Ship faster.<br /><spanclassName="bg-gradient-to-r from-violet-400 to-pink-400 bg-clip-text text-transparent">
Break less.
</span></h1><pclassName="mx-auto mb-10 max-w-2xl text-xl text-gray-400">
The deployment platform that catches errors before your users do.
Zero config. Instant rollbacks. Real-time monitoring.
</p><divclassName="flex flex-col items-center gap-4 sm:flex-row sm:justify-center"><Buttonsize="lg"className="bg-violet-600 text-white hover:bg-violet-500 px-8">
Start free trial
</Button><Buttonsize="lg"variant="outline"className="border-gray-700 text-gray-300">
See how it works →
</Button></div><pclassName="mt-4 text-sm text-gray-500">No credit card required · 14-day free trial</p></div></section>
)
}
Other Section Patterns
Feature Section (Alternating)
Map over a features array with { title, description, image, badge }. Toggle layout direction with i % 2 === 1 ? "lg:flex-row-reverse" : "". Use <Image> with explicit width/height and rounded-2xl shadow-xl. Wrap in <section className="py-24"> with max-w-6xl container.
Pricing Table
Map over a plans array with { name, price, description, features[], cta, highlighted }. Highlighted plan gets border-2 border-violet-500 bg-violet-950/50 ring-4 ring-violet-500/20; others get border border-gray-800 bg-gray-900. Render null price as "Custom". Use <Check> icon per feature row. Layout: grid gap-8 lg:grid-cols-3.
FAQ with Schema Markup
Inject FAQPage JSON-LD via <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }} /> inside the section. Map FAQs with { q, a } into shadcn <Accordion> with type="single" collapsible. Container: max-w-3xl.
Testimonials, CTA, Footer
Testimonials: Grid (grid-cols-1 md:grid-cols-3) or single-quote hero block with avatar, name, role, and quote text.
CTA Banner: Full-width section with headline, subhead, and two buttons (primary + ghost). Add trust signals (money-back guarantee, logo strip) immediately below.
Footer: Logo + nav columns + social links + legal. Use border-t border-gray-800 separator.
Pricing page missing trust signals — add money-back guarantee and testimonials near CTA
No above-the-fold CTA on mobile — ensure button is visible without scrolling on 375px viewport
Related Skills
Brand Voice Analyzer (marketing-skill/skills/content-production/scripts/brand_voice_analyzer.py) — Run before generation to establish voice profile and ensure copy consistency
UI Design System (product-team/ui-design-system/) — Generate design tokens from brand color before building the page
For competitive evidence in this repository, use
skills/growth-operations-xiaohongshu/compete/. The upstream
product-team/competitive-teardown/ path is not part of this repository.
