AI Builder Academy's brand and design system — colors, typography, voice/tone, components, icons, and copy patterns for aibuilder.academy and any ABA-branded surface (landing pages, decks, one-pagers, social graphics, emails, motion graphics). Use whenever Shaw is designing, mocking up, or reviewing anything that should look or sound like ABA. Triggers: "design a landing page for ABA", "make an ABA mockup", "one-pager for [ABA offer]", "what colors / font does ABA use", "ABA-ify this", "make this on brand", "what's the ABA voice", "design an ABA banner / hero / card / form", "slide template for ABA", "match the ABA homepage", "ABA infographic", "ABA animation". Also fire on any AI Builder Academy reference when the deliverable is a visual artifact (HTML, slide, image, mockup, SVG, React component, MP4, PNG) or copy that sits on an ABA surface. Casual mentions like "make it look like the ABA site" or "give this an aibuilder.academy feel" count too.
Shaw's strategic thinking partner for AI Builder Academy business decisions. Use this skill whenever Shaw is thinking through business strategy, customer avatars, market positioning, pricing, go-to-market plans, outreach strategies, offers, funnels, or any high-level business decision. Triggers include: "let's think through," "help me figure out," "strategy session," "who should I target," "what should I charge," references to avatars, ICPs, customer segments, offers, funnels, or any open-ended business planning conversation. Also trigger when Shaw is clearly brainstorming — talking through ideas conversationally, expecting Claude to be a concise sparring partner that grounds decisions in real data, asks sharp questions, and pushes back honestly. Even casual phrasing like "I've been thinking about," "what do you think of," or "help me decide" should trigger this skill when the topic is business-related.
Create, reschedule, and delete events on Shaw's Google Calendar — and keep the matching Notion page in sync when one exists. Use this skill whenever Shaw wants to put something on the calendar, move an existing event, or cancel one. Triggers include: "schedule X", "create an event for", "put X on my calendar", "book a call with Y next Tuesday", "set up a 1:1 with", "another session with X next Saturday", "follow-up call with X", "reschedule the X meeting", "move my X call to Friday", "cancel the X event", "delete that meeting", or any casual phrasing that implies adding/changing a calendar block (e.g., "let's do another one with [Client Name]", "block off Wednesday morning for the workshop"). Even when Shaw doesn't say "calendar" explicitly, this skill should fire if the request is about scheduling. This skill also creates a paired Notion page in ABA Calls or ABA Trainings when the event is a sales call or a delivery session and a paired page is part of the existing pattern.
Import or update skills in this public repo from Shaw's canonical skills repo at ~/agents/skills. Use whenever Shaw says "sync skills", "update the non-coding skills", "pull <skill> from canonical", "add these skills to the repo", or otherwise references moving his private canonical skills into this public repo. Handles PII scrubbing via parallel sub-agents, README table maintenance, and produces a clean commit. Do NOT use for creating skills from scratch (→ skill-creator) or one-off edits to a single already-imported skill.
Draft, sharpen, or diagnose copy whose job is conversion — landing pages, event registration pages (Luma), one-pagers, LinkedIn posts meant to sell, newsletters meant to sell, sales emails, and cold outreach DMs. Use whenever Shaw asks to write, rewrite, review, tighten, or critique conversion-focused copy. Triggers include "write the landing page", "draft the one-pager", "sharpen this headline", "tighten this newsletter", "rewrite this CTA", "write me a cold email", "outreach DM", "review this copy", "make this hit harder", "sounds like a brand wrote it". Also trigger when Shaw shares a copy draft and asks for review or rewrite, or casual phrasing like "help me write the promo". Applies Harry Dry's 3-question filter plus universal and channel-specific frameworks. Do NOT use for general LinkedIn posts (→ linkedin-post-writer), top-of-funnel essays (→ linkedin-post-writer or newsletter-writer), full sales letter structure (→ sales-letter-writer), or emails without conversion intent (→ email-helper).
Use this skill whenever Shaw mentions leads, contacts, sales pipeline activity, or anything CRM-related — even casually. Triggers include: "check my CRM", "update the CRM", "any updates on leads?", "add this person to the CRM", "review my pipeline", "follow up with X", "anyone worth following up with", "check active campaigns", "did anyone respond?", "cross-reference Gmail", "ABA contact form", or any mention of a specific lead's name in a sales context. Also triggers when Shaw shares new contact form submissions or inbound emails that look like potential leads. Also triggers for client/nurture activity: "check on my clients", "any clients due for check-ins", "move this lead to clients", "nurture review", or any mention of existing clients and expansion opportunities. Also triggers when a discovery call is booked — directly or surfaced during a sync. Follow-up reviews cover Active Leads, Clients (Nurture), AND any active campaign trackers linked from the CRM page.
Draft emails in Shaw's voice and handle any email-adjacent task. Use this skill ANY time Claude is composing or about to compose an email — drafting, replying, forwarding, or following up. The trigger is the next tool call: if it is `create_draft`, this skill should have been invoked first, EVEN when another skill (calendar-helper, crm, outreach, engagements, notion-helper, etc.) is already running and the email is one step in its workflow — skills compose. Also trigger for phrases like "draft a reply", "write an email to", "respond to this", "follow up with", or any reference to composing email; when Shaw shares an email thread and asks what to say; or when sharing a link to a Gmail thread (Shaw's account uses `u/1` — see Gmail Technical Notes). Casual requests like "shoot them an email" count too. Covers outreach, replies, follow-ups, declines, intros, and scheduling.
Use this skill whenever Shaw mentions creating, updating, querying, or wrapping a paid client engagement. Triggers include: "create an engagement for X", "X just paid the invoice", "log the engagement", "what's the engagement ID for Y", "wrap up [Client Name]'s intensive", "mark X as delivered", "X's session moved", "fill in Stripe data for E###", "update engagement status", "look up the engagement for X", "did X pay yet". Also fires for auditing/syncing the ledger: "audit/sync the engagements", "is the engagement data up to date", "reconcile E###", or the daily scheduled sync. Also fires when a CRM workflow signals "deal closed" (kickoff for a new row), or when a new ABA Trainings/Calls page needs linking to an existing engagement. This skill governs the Engagements database in ABA (Master) — the project ledger that tracks one row per won, invoiced project. The CRM (Nurture) database tracks the relationship; this database tracks the work.