| name | email-copy |
| description | Writes cold email, follow-ups, and campaign copy with spin text and natural variation. Use when writing email copy for outreach, campaigns, or any company (Acme or otherwise). Ensures deliverability through varied phrasing, human tone, and spam-filter avoidance. |
Email Copy
Apply this skill whenever writing email copy—cold outreach, follow-ups, sequences, or campaign touches—for any company or persona.
Core Rules
1. Never Use Quotations Around Product/Service Names
- ❌
quote the "switch to Acme"
- ✅
quote the switch to Acme
Quotations around brand phrases look stiff and unnatural. Use plain text.
2. Spin Text — Never Duplicate Copy
When generating multiple emails (e.g., for a list or sequence), vary every message. Identical copy hurts deliverability and flags spam filters.
Vary:
- Greetings: Hey / Hi / [FirstName], (or lead with a different opener)
- Phrasing: Different ways to say the same thing
- Sentence structure: Vary length, rhythm, and order
- Transition words: Also / And / Plus / By the way
Example spins for "who handles WiFi":
- who on your team ensures WiFi is a good experience for residents
- who handles WiFi for residents
- who oversees resident connectivity
- who manages WiFi across your properties
3. Avoid AI / Spam Triggers
- Overused words: leverage, synergize, cutting-edge, revolutionary, game-changer
- ALL CAPS or excessive punctuation!!!
- Pressure language: act now, limited time, don't miss out
- Too-perfect grammar: Slightly casual, human imperfection is fine
- Repetitive structures: Vary paragraph length and rhythm
4. Sound Human
- Short sentences. Fragments okay.
- Contractions: I'd, we're, it's, you're
- Conversational tone: "Happy to send over" vs "I would be pleased to furnish"
- One idea per sentence when possible
Spin Variation Checklist
When generating N emails, ensure:
Quick Reference: Greeting Alternatives
| Use | Avoid (overused) |
|---|
| Hey [Name], | Dear [Name], (cold) |
| Hi [Name], | Hello [Name], (formal) |
| [Name], (direct) | Hi there, (vague) |
| Quick one — | Hope this finds you well (AI tell) |
Quick Reference: CTA Variations
For "quote the switch" type CTAs:
- I'd like to earn the opportunity to quote the switch to [Company]...
- Happy to quote the switch to [Company] if it's worth exploring
- We can quote the switch to [Company] — including any upgrades needed
- I'd love to quote the switch to [Company] for [X] units
- If it makes sense, we can quote the switch to [Company]
Rotate; never use the same formulation twice in a batch.
Output
When writing copy:
- Generate variations first (list 3–5 spins for key phrases)
- Assign different spins to different recipients (deterministic by row/ID so it's reproducible)
- Review: no duplicate openings, no spam triggers, natural tone
