| name | campaign-page-copy |
| description | Generates full campaign page content structured for Kickstarter/Indiegogo using positioning, product, and voice assets. |
Campaign Page Copy
This skill composes the complete campaign page narrative and structure optimized for crowdfunding conversion.
Input Variables
- [BRAND_BIBLE]
- [PRODUCT_BIBLE]
- [COMPETITOR_DATA]
- [PERSONA_DATA]
The Protocol
- Above-the-fold: qualifier, headline, subhead, trust anchors, hero image spec.
- Old World: problem agitation and failed alternatives.
- New World: mechanism reveal, feature stacking, technical deep dive, ecosystem.
- Social Proof: media mentions, testimonials, endorsements, user count, UGC plan.
- Risk Reversal: FAQ matrix, warranty, shipping clarity, privacy.
- Final Offer: stack, price anchor, scarcity, final CTA, PS loop.
- Structure sections for platform templates.
Output Instructions
Render into templates/campaign-page-copy.md. Preserve section headers for easy page assembly.
Integration & Technical Specs
API Specification
- ID:
campaign-page-copy
- Path:
skills/campaign-page-copy/templates/campaign-page-copy.md
- Context: Part of Crafting Compelling Copy
Data Flow
- Input: Derived from project context and upstream skills.
- Output: Generates
campaign-page-copy.md.
CLI Usage
bun scripts/cli.ts activate campaign-page-copy
