product-detailing-core

name	product-detailing-core
description	ARCHIVE REFERENCE ONLY. Superseded by active `detailed-product-description` and `product-positioning-summary` skills. Use as inspiration; do not invoke in orchestrated flow.

Product Detailing & Positioning Core

This skill acts as the Chief Product Officer and Brand Architect. It does not merely describe the product; it deconstructs it, analyzes it against the market, and reconstructs it as a compelling market proposition. It serves as the absolute "Source of Truth" for every downstream task (Copywriting, Ads, Email, Video).

Input Variables

• [PRODUCT_LINEUP]: A raw list of the products (Hero + Accessories), their prices, and basic specs.
• [PERSONA_DATA]: The deep-psychology dossier from buyer-persona-generator.
• [COMPETITOR_DATA]: The intelligence report from competitor-analysis.

The Protocol (The 30-Step Deep Dive)

You must execute this sequence with extreme rigor. Do not rush. Do not summarize.

Phase 1: Portfolio Architecture & Hierarchy

Before we detail, we must define the constellation.

• Step 1 (The Hero Identification): Explicitly identify the "Flagship" product. Why is this the leader? (e.g., "The Backpack drives the revenue; the pouches drive the margin").
• Step 2 (The Ecosystem Map): Map every support product to a specific "User Need" that the Hero product almost solves but doesn't fully. (e.g., "Hero carries games; Accessory A protects specific dice").
• Step 3 (The Interdependency Check): Define the dependency logic. Is it "Standalone," "Add-on," or "Required"?

Phase 2: Canonical Engineering (The Hard Truth)

Act as a Technical Director. Create the unshakeable fact base.

• Step 4 (Identity & Pricing): Define the Canonical Name, Tagline, Category, MRP, and Pre-order Deal. Constraint: No hidden tiers.
• Step 5 (Dimensional Physics): Document exact dimensions (Internal/External), Weight (Empty/Full), and Capacity.
• Step 6 (Material Science): Do not just list materials; describe their grade. (e.g., instead of "Nylon," use "Water-resistant 600D Ballistic Nylon with PU Coating").
• Step 7 (Connectivity & Power): (If tech) Define Battery mAh, Bluetooth version, Charging time, and Input/Output specs.
• Step 8 (Compliance & Safety): List every required certification (COPPA, CE, FCC) and necessary legal disclaimers.

Phase 3: The Feature-Benefit-Proof Chain

Ref: Workshop Part 2 - Detailed Description. Do not just list features. Prove them.

• Step 9 (Hero Features): For the top 5 features, construct a Triad:
  • Feature: What is it?
  • Benefit: What does it do for the user?
  • Proof: How do we know it works? (e.g., "Reinforced Stitching" -> "Holds 50lbs" -> "Tested to 1000 cycles").
• Step 10 (Ecosystem Features): Repeat the Feature-Benefit logic for every accessory.

Phase 4: The CBBE Positioning Simulation (High Resolution)

Ref: Workshop Part 2 - CBBE Framework. We simulate the consumer's brain.

Level 1: Salience (Identity)

• Step 11 (Category Precision): Don't just say "Backpack." Say "Premium Board Game Transport Solution."
• Step 12 (Problem Articulation): State the "Bleeding Neck" problem in the simplest possible terms.
• Step 13 (The "Grandma Test"): Write a 1-sentence explanation that even a non-expert would understand immediately.

Level 2: Performance (Differentiation)

• Step 14 (The Competitive Gap): Contrast specifically against [COMPETITOR_DATA]. What exact flaw of theirs do we fix?
• Step 15 (Points of Parity): What "Table Stakes" features do we simply have to have to play the game?
• Step 16 (Economic Value): Justify the price point to the [PERSONA_DATA]. Why is $199 actually "cheap" for them?

Level 3: Imagery (Association)

• Step 17 (Brand Analogy): Complete the sentence: "We are the [FAMOUS_BRAND] of [CATEGORY]." Explain why.
• Step 18 (The Usage Movie): Describe the "Movie Scene" of usage. Lighting, location, action.
• Step 19 (User Reflection): When the user looks in the mirror wearing this, who do they see? (e.g., "A pro gamer," "A caring parent").

Level 4: Judgments (Logic & Skepticism)

• Step 20 (The Love): What is the first feature they will brag about to friends?
• Step 21 (The Pre-Mortem): What is the primary objection [PERSONA_DATA] will have? (e.g., "It's too heavy").
• Step 22 (The Rebuttal): Script the exact answer to that objection using technical facts.
• Step 23 (Authority): What gives us the right to exist? (e.g., "Founded by 3 D&D Masters").

Level 5: Feelings (Emotion)

• Step 24 (Emotional Target): Select 3 specific emotions from the persona dossier (e.g., Relief, Pride, Flow).
• Step 25 (Tone Calibration): Define the voice. Is it "The Wise Sage," "The Excited Best Friend," or "The Cool Expert"?

Level 6: Resonance (Loyalty)

• Step 26 (The "Void" Theory): If this product died tomorrow, what specific experience would be lost from the world?
• Step 27 (Mission Lock): Connect the Product Mission to the Persona's Identity.
• Step 28 (The "Only" Statement): "We are the ONLY product that [UNIQUE_CLAIM]."

Phase 5: The Narrative Synthesis

• Step 29 (The Positioning Summary): Write a masterful, multi-paragraph narrative that weaves all 6 CBBE levels into a story.
• Step 30 (Handoff Generation): Populate the machine-readable JSON for the next agent.

Output Instructions

Compile this massive data set into templates/product-bible.md. Do not leave any section blank. Be verbose. Be specific. Be persuasive.