Structures recurring manager-report 1:1s with a rolling shared agenda that balances check-in, blockers, two-way feedback, and career growth instead of status updates. Use when someone asks "what should I cover in my 1:1s", "build me a 1:1 agenda template", "my 1:1s have turned into status meetings", or is setting up 1:1s with new reports. Do NOT use for general meeting agendas - use meeting-agenda instead; for writing a formal review document, use performance-review-writer; for drafting a specific piece of feedback, use feedback-writer.
Analyzes an A/B experiment to a defensible verdict - sample-size and minimum-detectable-effect math, two-proportion significance testing with confidence intervals, and checks for the traps that fake a win (peeking, sample ratio mismatch, multiple comparisons). Use when someone asks "is this test significant", "did variant B win", "how long should I run this experiment", "what sample size do I need", or shows experiment results and asks whether to ship. Do NOT use for logging and organizing ML training runs - use experiment-tracking instead; for causal questions without a randomized experiment use causal-inference; for general funnel or metric investigation use funnel-analysis or product-analytics.
Drafts a margin-aware 3-email cart-recovery sequence that reminds, handles objections, then incentivizes only as a last touch. Use when a checkout is started but not completed and you need cart-recovery (abandoned-cart) emails, when wiring an abandoned-cart flow in Shopify, Klaviyo, or similar, or when asked to recover lost carts without overspending on discounts.
Structures and drafts argumentative academic essays - a contestable thesis, claim-evidence-analysis body paragraphs, a fairly-engaged counterargument, and a synthesizing conclusion - marking every spot that needs a real citation instead of inventing sources. Use when a student or writer asks "help me outline my essay", "is my thesis strong enough", "structure my argument for this paper", or needs a draft refined for logic and formal register. Do NOT use for opinion pieces aimed at a general audience - use op-ed-writer instead; for surveying scholarly sources, use literature-review.
Runs a full WCAG 2.2 accessibility audit of an interface - keyboard, screen reader, contrast and zoom, forms, and media, in a fixed pass order - and delivers a severity-triaged findings table with concrete fixes. Use when someone asks "is this page accessible", "run an a11y audit on this UI", "will this pass WCAG AA", "why can't a screen reader use this form", or is preparing for an accessibility review, procurement questionnaire, or VPAT. Do NOT use for color-and-contrast-only questions such as palette checks or colorblind-safe data visualization - use color-accessibility instead.
Designs a disciplined ad creative testing system with hooks, isolated variables, and statistical rigor. Use when setting up a testing pipeline or when creative performance is declining.
Rewrites a section or page into concise, self-contained answer blocks that AI answer engines and search snippets can lift and cite verbatim. Use when restructuring a blog post, FAQ, docs page, or landing copy to win a featured snippet or get quoted by AI Overviews, ChatGPT, or Perplexity, or when a draft buries its answer in setup. Do NOT use for keyword research, full-article drafting, or technical/crawlability SEO - use a dedicated SEO or copywriting skill instead.
Build the monthly client report that renews retainers - results-first structure with business outcomes before activity, the metric-that-matters-to-them rule, work-completed as evidence rather than headline, and a next-month plan with one client-action recommendation. Includes a full copy-paste template and a good/bad results-section pair. Use when an agency team says "write this month's client report", "our reports are just a list of tasks we did", "the client says they don't know what they're paying for", or "make our reporting actually defend the retainer". Do NOT use for the quarterly business review deck - use agency-qbr-upsell instead.