| name | sc-marketing-scripts |
| description | Write, review, or improve DeepLearning.AI course scripts — Lesson Zero (L0) intros, marketing teasers, Course Map/Overview slides, diagram walkthroughs, Talking Heads (THs). Covers Andrew Ng voice, DL.AI guidelines, teleprompter-aware phrasing, iteration protocol, and an annotated reference-script library. Use for any course intro / L0 / marketing / teaser video script or script-quality review for launch materials. Supersedes the bundled anthropic-skills:sc-marketing-scripts — this version adds curated references and a progressive-disclosure loader. |
SC Marketing Scripts
Token Economy
Apply token-economy whenever this skill would otherwise trigger broad exploration, repeated file reads, multi-file scans, or heavy reference loading.
- Load only the phase, reference, or script needed for the current step.
- Prefer targeted search and line-range reads over whole-file slurping.
- Batch independent tool calls and keep narration/results tight.
- If the task is tiny or the file set is already known, apply the relevant patterns inline instead of loading extra material.
Internal guide for writing introductory lessons (Lesson Zero / L0) and marketing teaser scripts for DeepLearning.AI short courses.
Workflow
This skill uses progressive disclosure. Load the reference file for the task you're doing; skip the others to keep context lean.
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Before writing OR reviewing any script → load references/core-principles.md.
Voice & tone (Andrew Ng's voice), hook immediately, inverted pyramid, clarity over buzzwords, concrete over categorical, purpose framing, TH intro length, cut vague endings, what we write scripts for, iteration protocol, writing like a human, speakability, Lesson 1 preview guidance, don't condescend, teleprompter note. Foundational — always applies.
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When writing a specific script type → load references/script-formats.md.
Format-specific templates for Course Map / Overview Slides, Marketing Teaser (≤3 min), Lesson Zero / L0 (5–6 min), Diagram Walkthroughs, Lesson Talking Heads (THs). Load when you know which script type you're writing.
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When reviewing a draft → load references/review-checklist.md.
The full review checklist plus pointers to the annotated reference examples in references/example-scripts.md.
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When reviewing — always pair with → load references/common-mistakes.md.
Pattern → Problem → Fix table of ~25 recurring anti-patterns (salesy openers, filler, vague endings, condescension, etc.).
See also
sme-voice — when editing or extending an SME's L0/lesson script, build a saved voice profile and apply it instead of re-inferring voice each session.writing-voice — Summer's own voice (use when writing marketing copy in her name, not the SME's).
After Every Session
At the end of any session where this skill was used, always run the session learnings skill to capture new patterns, fixes, and examples discovered during the session. Update this skill's SKILL.md and repackage it before closing.
If the session produced a finalized or near-final script, add it to references/example-scripts.md with annotations explaining what's working and why.
