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Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Master hooks, scripts, trends, platform-native styling, and the organic-to-ad content pipeline for maximum reach and engagement.
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Baseado na classificação ocupacional SOC
Create a content calendar for the month
Master storytelling frameworks, video scripts (15s/30s/60s), social media captions, segment-specific messaging, and persuasive CTAs. Turn product features into emotional stories that convert across different audience segments.
Create a compelling job description
Marketing multi-agent orchestration system for complex, parallelizable campaigns. Coordinates specialized AI agents for: (1) Research + synthesis + content creation pipelines, (2) Platform-specific content generation at scale (Reddit, LinkedIn, Twitter, Email), (3) Lead generation and outbound campaigns, (4) Human-in-the-loop review before any external execution, (5) Automated posting with natural timing patterns. Triggers: "build me a marketing team", "orchestrate agents", "outbound campaign", "multi-platform content", "lead generation system", "social media blitz", or any request implying coordinated marketing specialist work.
Define and align organization around a single North Star Metric (NSM) that captures product value, drives growth, and focuses team efforts. Framework for choosing NSM by product type (social, marketplace, SaaS, content) with input metrics breakdown.
Set up, optimize, and scale paid social campaigns on Meta (Facebook/Instagram), Google Ads, and TikTok. Master test budgets, creative testing, audience targeting, funnel metrics, and budget scaling strategies for maximum ROAS.
| name | ugc-content-creator |
| description | Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Master hooks, scripts, trends, platform-native styling, and the organic-to-ad content pipeline for maximum reach and engagement. |
Comprehensive workflow for creating short-form video content (15-60 seconds) that performs organically and scales to paid ads.
AUTHENTICITY > POLISH
├── Real scenarios beat studio setups
├── Phone footage feels native
├── Imperfect = relatable
└── Story > production value
The Algorithm Rewards:
Generate 10+ hook concepts before filming anything.
Hook Types:
Pain Point Hooks
- "Stop doing [mistake] if you want [result]"
- "Why does no one talk about [problem]?"
- "I wish someone told me this sooner"
Curiosity Hooks
- "The [unexpected thing] that changed everything"
- "I tried [thing] for [time]. Here's what happened."
- "The reason [cause] is why [problem]"
Authority Hooks
- "As a [role], here's what people get wrong"
- "After [X years/customers], this is the #1 thing"
- "[Expert] does this and no one notices"
Trend Hooks
- [Trending sound] + [your topic twist]
- "POV: You finally [solved problem]"
- "Things that just make sense: [solution]"
Example Hook Bank:
## Hook Ideas: [Your Topic]
1. "Nobody talks about this part of [topic]..."
2. "I was today years old when I learned [fact]"
3. "Stop scrolling if you [target audience]"
4. "Here's what [expert type] won't tell you about [topic]"
5. "Wait... did that just happen?" [action in progress]
6. "The $[X] mistake I made so you don't have to"
7. "This took me from [before] to [after] in [timeframe]"
8. "POV: You finally figured out [solution]"
9. "Things nobody tells you about [topic]"
10. "If you're [target audience], watch this"
15-Second Script:
[0-3s] HOOK: Pattern interrupt
[3-12s] CORE MESSAGE: Single point, max 2 sentences
[12-15s] CTA: One clear action
30-Second Script:
[0-3s] HOOK: Stop the scroll
[3-10s] PROBLEM: Relatable pain
[10-22s] SOLUTION: How it works
[22-27s] PROOF: Quick credibility
[27-30s] CTA: Next step
60-Second Script:
[0-3s] HOOK: Attention grabber
[3-15s] SETUP: Problem/context
[15-35s] STORY: Journey or demo
[35-50s] PAYOFF: Transformation
[50-57s] CTA: Clear action
[57-60s] TAG: Brand moment
Script Template:
## Video Script: [Working Title]
**Target Audience**: [Who this is for]
**Goal**: [Awareness/Education/Conversion]
**Platform**: [TikTok/Reels/Shorts]
---
**HOOK (0-3s)**:
[Exact words]
Visual: [What's on screen]
**SETUP (3-10s)**:
[The problem/context]
Visual: [Supporting imagery]
**MAIN CONTENT (10-40s)**:
[Key points - one idea per 10 seconds max]
1.
2.
3.
Visual: [B-roll, demonstrations]
**CTA (40-60s)**:
[What you want them to do]
Visual: [CTA text overlay]
---
**ON-SCREEN TEXT**:
- Hook overlay:
- Key callouts:
- CTA:
**AUDIO**:
- [ ] Original audio / voiceover
- [ ] Trending sound: [link]
- [ ] Text-to-speech
**B-ROLL/VISUALS NEEDED**:
-
-
Setup:
Delivery:
Platform-Native Tips:
TikTok:
Instagram Reels:
YouTube Shorts:
Cut for Retention:
Text Overlays:
Captions:
Effects (Use Sparingly):
Caption Formula:
[Hook] + [Context] + [CTA] + [Hashtags]
Example:
"Nobody talks about this part of [topic]... [2-3 sentence context explaining value]. [CTA: Save this, share with someone, comment X]. #hashtag1 #hashtag2 #hashtag3"
Hashtag Strategy:
Best Posting Times:
Engagement in First Hour:
Primary Metrics (Quality):
Secondary Metrics (Reach):
Conversion Metrics:
Content Audit Template:
## Top Performer: [Video Title]
**Stats:**
- Views: [X] (vs avg: [Y])
- Watch time: [X]%
- Shares: [X]
- Comments: [X]
**Why it worked:**
- Hook: [What grabbed attention]
- Topic: [Why it resonated]
- Format: [What style worked]
- Timing: [When posted, current trends]
**Replicate by:**
1. [Action item]
2. [Action item]
---
## Underperformer: [Video Title]
**What to change:**
- Hook didn't stop scroll
- Topic not relatable
- Too long/slow paced
- Posted at bad time
Identify Ad-Worthy Content:
SIGNALS:
├── 2-3x above baseline views
├── High share rate (>2%)
├── Strong watch time (>50%)
├── Positive comments about product/solution
└── Link clicks / profile visits spike
Adapt for Paid:
MODIFICATIONS:
├── Keep the hook (it worked organically)
├── Tighten to 15-30 seconds
├── Clear single CTA
├── Add subtle branding
├── Test multiple hook variations
└── Create 3-5 ad variations
Example Ad Variations:
Create content in these 5 categories for balanced engagement:
1. Relatable Moments (30% of content)
2. Educational Quick Tips (30%)
3. Transformation/Results (15%)
4. Behind the Scenes (15%)
5. Trend Participation (10%)
## Content Plan: Week of [Date]
### Goals
- Posts planned: [X]
- Focus this week: [Theme/Campaign]
- New content pillar to test: [Type]
### Schedule
| Day | Platform | Content Type | Topic | Hook | Status |
|-----|----------|--------------|-------|------|--------|
| Mon | TikTok | Educational | | | Draft |
| Mon | Reels | Relatable | | | Ready |
| Tue | TikTok | Trend | | | Idea |
| ... | | | | | |
### Batch Creation Plan
- **Film day**: [Day]
- **Edit day**: [Day]
- **Schedule day**: [Day]
- **Engage**: Daily 15-30 min
### Content Bank (Evergreen)
Ready to post:
1.
2.
3.
Needs creation:
1. [Topic idea]
2. [Trend to try]
3. [FAQ to answer]
| Don't | Do |
|---|---|
| Generic hooks ("Check this out!") | Specific hooks ("Stop doing X if...") |
| Slow start, bury the lede | Hook in first 1 second |
| Over-edit with effects | Keep it raw and authentic |
| Post and ghost | Engage in first hour |
| Use all trending sounds | Use trends with your unique angle |
| Make every video a sales pitch | 80% value, 20% promotion |
| Film only when inspired | Batch create weekly |
| Ignore comments | Mine comments for content ideas |
| Copy competitors exactly | Put your unique spin on formats |
| Burn out with daily posting | Build a content bank for consistency |
Content Planning:
Editing:
Trend Research:
Hook: "Stop wasting money on [X]—here's what actually works" Setup: "I spent $500 on [thing] before I learned this" Content: [3 quick tips] CTA: "Save this so you don't make my mistake"
Hook: "POV: You finally figured out [solution]" Setup: [Show before state with text overlay] Content: [Show the transformation] CTA: "Follow for more [niche] tips"
Hook: "I tried [X] for 30 days. Here's what happened." Setup: Day 1 footage Content: Progress over time (time-lapse) Payoff: Day 30 result CTA: "Want the full guide? Link in bio"
/copywriter - Writing hooks, scripts, and captions/performance-marketing - Turning organic winners into paid ads/social-media-ops - Daily posting and engagement operationsLast Updated: 2026-01-22