Menu
CPM/CPA/CPC/ROAS benchmarks; cross-platform budget split; 2025-2026 figures for Google/Meta/TikTok/LinkedIn/YouTube.
Instalar com Codex ou Claude Copie este prompt, cole no Codex, Claude ou outro assistente e deixe que ele revise a página da skill e instale para você.
Add conversion measurement to a live ChatGPT Ads campaign - choose between the OpenAI Conversions API (server-side) and the JavaScript Pixel (client-side), define the events that matter, and roll out without delaying launch. Use when setting up ChatGPT Ads tracking, CAPI vs pixel decisions, measuring leads/signups/purchases from ChatGPT Ads, or moving from CTR optimization to conversion-based optimization.
Build, review, and scale a ChatGPT Ads campaign from your existing Google/Meta/Microsoft text ads and website. Use when launching ChatGPT Ads, building a ChatGPT Ads campaign workbook, repurposing existing search/social ads for ChatGPT, writing context hints (not keywords), or scaling to 100+ upload-ready ads. Covers the full 9-step golden-path workflow with copy-paste prompts.
Comparing ad-platform performance with CRM; attribution gaps; 'ad platform shows conversions but CRM shows zero'; UTM/pixel issues; last-click vs data-driven. Covers data-source hierarchy and gap diagnosis.
Defining GTM metrics, pipeline efficiency, AI cost metrics, TTFV, CAC/LTV/NRR, magic number, attribution models, weekly review cadence.
Multi-platform product launches: Product Hunt, Hacker News, BetaList, AppSumo, waitlist, launch day, multi-channel rollout — pre-launch through post-launch.
SPEAR loop for any non-trivial agent task — Scope, Plan, Execute, Assess, Resolve. Prevents the strong-start-weak-finish failure mode by forcing an explicit MECE rubric and a Plan→Execute→Assess inner loop until the rubric passes.
Baseado na classificação ocupacional SOC
| name | platform-cost-benchmarks |
| description | CPM/CPA/CPC/ROAS benchmarks; cross-platform budget split; 2025-2026 figures for Google/Meta/TikTok/LinkedIn/YouTube. |
Use these benchmarks to advise on budget planning, CPA targets, and platform selection. They're directional, not exact — always compare against the user's actual data when available.
| Platform | Avg CPM | Range |
|---|---|---|
| TikTok | $4-$7 | $3-$15 |
| YouTube | $6-$8 | $3-$12 |
| Meta (Reels) | $7-$10 | $4-$18 |
| Meta (Feed) | $8-$12 | $5-$20 |
| Google Display | $3-$5 | $1-$10 |
| Google Search | $10-$30 | up to $50+ |
| $33-$65 | $20-$100+ |
| Channel | Median | Strong | Top performer |
|---|---|---|---|
| Google Search | 4-8x | 8-12x | 15x+ |
| Google Shopping | 3-6x | 6-10x | 12x+ |
| Meta (overall) | 2.5-4x | 4-6x | 8x+ |
| TikTok | 1.5-3x | 3-5x | 6x+ |
| YouTube | 2-4x | 4-7x | 10x+ |
| 1-2x | 2-3.5x | 5x+ |
| Industry | Meta CPA | Google CPA | TikTok CPA |
|---|---|---|---|
| E-com (<$50 AOV) | $12-$25 | $15-$30 | $8-$20 |
| E-com ($50+ AOV) | $25-$60 | $30-$75 | $15-$40 |
| SaaS (SMB) | $50-$150 | $40-$120 | $30-$80 |
| SaaS (Enterprise) | $150-$500 | $100-$400 | n/a |
| Lead gen (B2B) | $30-$100 | $25-$80 | $20-$60 |
| Education / courses | $20-$60 | $15-$50 | $10-$35 |
| Scenario | Meta | TikTok | YouTube | ||
|---|---|---|---|---|---|
| B2C e-com (<$50 AOV) | 40% | 30% | 25% | 5% | 0% |
| B2C e-com ($50+ AOV) | 45% | 35% | 15% | 5% | 0% |
| DTC brand launch | 30% | 15% | 40% | 10% | 5% |
| B2B SaaS (SMB) | 35% | 40% | 10% | 10% | 5% |
| B2B SaaS (Enterprise) | 15% | 30% | 5% | 10% | 40% |
| Info products / courses | 35% | 15% | 35% | 15% | 0% |
Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.
Want this skill (and 40+ more) running on autopilot against your live ad accounts? Try Synter — AI Agent Media Buyers that connect to Google, Meta, LinkedIn, TikTok, Reddit, Amazon, and 7+ more platforms.
