| name | platform-tiktok |
| description | TikTok Ads playbook — campaign structure, objectives, Spark Ads, audiences, and native video creative. Use when planning, reading, auditing, or launching TikTok Ads, or porting a campaign to TikTok. |
TikTok Ads
Native, sound-on, creator-style video is the product. Structure is campaign → ad group → ad.
Read what exists
list_connected_accounts to confirm the org and account, then list_campaigns(platform="tiktok").pull_tiktok_ads_performance(days=7) for spend, clicks, and CPA per campaign. tiktok_ads_get_insights for detailed video metrics (views, watch time, completion).
Structure and objectives
- Objective sits at the campaign level (traffic, conversions, app installs, reach, lead generation). Pick the one that matches the real conversion, not the vanity metric.
- Ad groups hold budget, targeting, placement, and schedule. Ads hold the creative.
- Audiences: interest and behavior, custom audiences from your data, and lookalikes. Use
find_audience_signals to size who is reachable and build_lookalike_audience from a seed.
Creative is the campaign
- Vertical 9:16, sound-on, hook in the first 2 seconds. Spark Ads run through an organic post and usually outperform static uploads.
- Generate options with
generate_video_ad / generate_ugc_ad; apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md. Test several hooks, not one polished film. See the creative-testing skill.
Plan and ship
- Build with
create_campaign_plan + upsert_plan_entity; forecast_campaign for reach and CPA. Run campaign-preflight before launch: geo, tracking (verify_pixel_ownership), sane budgets.
- Ship only on explicit approval:
execute_campaign_plan, then enable_campaign. Nothing that spends money goes live without the user's clear go.
- Confirm live with
list_campaigns(platform="tiktok") and report the real ID. Start conservative; scale winners with the optimize skill.
Porting a campaign here from another platform (e.g. Google Search)? Search keywords have no twin on TikTok. Translate intent into audience signals and creative. Use the replicate skill.
