content

name	content
description	Write content for blog and social media. Use when the user asks to write a post, draft something, work on content, or mentions writing publicly.
allowed-tools	Read Write Edit Glob Bash(ls:*) WebFetch

Content Writing

Help write content for blog and social media platforms.

When to Use

• User asks to "write a post", "draft something", "write about X"
• Mentions blog, LinkedIn, or writing publicly
• Working on content for any platform
• Reviewing or editing existing drafts

Execution Steps

Step 1: Load context (if available)

Check for a content guide:

resources/content/CLAUDE.md

This may contain:

• Content strategy and pillars
• Voice and style guidance
• Platform-specific rules
• Examples of good posts

If no guide exists, ask the user about their content preferences.

Step 2: Review recent posts for voice consistency

Check recent published posts (if they exist):

ls -t resources/content/_posts/ | head -5

Read 2-3 recent posts to calibrate voice.

Step 3: Check planned content (if applicable)

If writing a scheduled post, check for calendars or planned content:

resources/content/content-calendar.md
resources/content/planned/
resources/content/series/

Step 4: Draft the content

Follow any loaded guidance. General good practices:

• Be authentic - write in the user's voice, not generic AI voice
• Ground in actual experience where possible
• Keep it concise (platform-appropriate length)
• Avoid corporate speak and cliches
• Use the user's preferred locale/spelling

Step 5: Self-check before presenting

Before showing the draft, verify:

1. Does it sound like something the user would actually say?
2. No corporate buzzwords or AI-sounding phrases
3. Appropriate length for the platform
4. Clear point or value to the reader

Step 6: Save draft if requested

If user asks to save:

Blog/social post:

resources/content/drafts/YYYY-MM-DD-slug.md

With frontmatter:

---
title: Post Title Here
status: draft
platform: [linkedin|blog|twitter|etc]
target_date: YYYY-MM-DD
theme: [philosophical|technical|leadership|personal|etc]
---

Workflow Reminder

• Long-form content -> blog
• Shorter intro -> social platforms that channel traffic to blog
• Ask about AI disclosure preferences if not defined

Key Files (if configured)

File	Purpose
resources/content/CLAUDE.md	Voice, strategy, style guide
resources/content/content-calendar.md	Schedule and ideas
resources/content/_posts/	Published content
resources/content/drafts/	Work in progress
resources/content/planned/	Future scheduled posts