flow-analysis

name	flow-analysis
description	Comprehensive user journey analysis with multi-flow comparison

Flow Analysis Skill

Analyze and compare multiple user journeys, identify optimization opportunities, and provide conversion-focused recommendations.

When to Use

• Compare different flow versions
• Analyze competitor flows
• Identify conversion bottlenecks
• Optimize onboarding sequences
• Reduce cart abandonment
• Improve signup completion rates

Capabilities

1. Multi-flow comparison - Compare A/B variants or competitors
2. Conversion analysis - Identify drop-off points
3. Friction mapping - Visualize user journey friction
4. Benchmark comparison - Against best practices
5. Optimization recommendations - Data-driven suggestions

Flow Types Supported

Flow	Key Metrics	Common Issues
Signup	Completion rate, time	Too many fields, unclear value
Login	Success rate, errors	Password requirements, 2FA friction
Checkout	Conversion, abandonment	Guest checkout, payment trust
Onboarding	Completion, skip rate	Too long, no progress indicator
Search	Results quality, filters	No results, poor relevance

Workflow

Phase 1: Flow Mapping

Document each flow:

• Entry points
• Required steps
• Optional steps
• Decision points
• Exit points
• Success criteria

Phase 2: Execution & Measurement

For each step, capture:

• Time to complete
• Error rate
• Friction score (1-5)
• User actions required
• System responses
• Screenshots

Phase 3: Friction Analysis

Evaluate each step:

Factor	Score 1-5	Description
Discoverability	[X]	Can users find next action?
Clarity	[X]	Are instructions clear?
Efficiency	[X]	Minimum steps possible?
Error handling	[X]	Are errors recoverable?
Feedback	[X]	Is progress communicated?

Phase 4: Comparative Analysis

Compare flows side-by-side:

• Step count
• Time required
• Error opportunities
• Mobile friendliness
• Accessibility

Phase 5: Optimization Recommendations

Prioritize by:

• Impact on conversion
• Implementation effort
• Risk level
• User segment affected

Output Format

# Flow Analysis Report

**Flows Analyzed**: [List]
**Date**: [Date]
**Application Type**: [Type]

## Executive Summary

| Flow | Steps | Time | Friction Score | Completion % |
|------|-------|------|----------------|--------------|
| Signup v1 | 5 | 2m 30s | 2.8 | 65% |
| Signup v2 | 3 | 1m 15s | 1.9 | 82% |

**Recommendation**: [Key finding]

## Flow Comparison

### Signup Flow Analysis

#### Version 1 (Current)

```mermaid
graph TD
    A[Start] --> B[Step 1: Email]
    B --> C[Step 2: Password]
    C --> D[Step 3: Profile]
    D --> E[Step 4: Preferences]
    E --> F[Complete]

Metrics:

• Steps: 5
• Avg time: 2m 30s
• Friction score: 2.8
• Drop-off points: Step 3 (32%)

Version 2 (Proposed)

graph TD
    A[Start] --> B[Step 1: Email + Password]
    B --> C[Step 2: Verify]
    C --> D[Complete]

Metrics:

• Steps: 3
• Avg time: 1m 15s
• Friction score: 1.9
• Expected improvement: +17% completion

Step-by-Step Comparison

Step	V1	V2	Improvement
Fields to complete	8	4	-50%
Required clicks	12	6	-50%
Error opportunities	5	2	-60%
Validation feedback	Delayed	Real-time	+Quality

Friction Map

V1 Friction Points

Step	Friction	Issue	Impact
Step 3	4.2	Profile photo required	32% drop-off
Step 4	3.8	Too many preferences	18% drop-off

V2 Improvements

Issue	Solution	Expected Impact
Profile photo	Make optional	+15% completion
Preferences	Move to later	+10% completion

Best Practice Comparison

Practice	V1	V2	Best Practice
Social login	No	Yes	Yes
Progress indicator	No	Yes	Yes
Password visibility	No	Yes	Yes
Inline validation	No	Yes	Yes
Guest option	N/A	N/A	Depends

Drop-off Analysis

Where Users Abandon

Point	V1 %	V2 %	Improvement
Start → Step 1	15%	10%	+5%
Step 1 → Step 2	12%	8%	+4%
Step 2 → Complete	8%	5%	+3%
Total Drop-off	35%	23%	+12%

Optimization Recommendations

High Impact, Low Effort

1. Add social login - Expected +8% completion
2. Real-time validation - Expected +5% completion
3. Progress indicator - Expected +3% completion

High Impact, Higher Effort

1. Reduce required fields - Expected +12% completion
2. Progressive profiling - Expected +10% completion

A/B Test Suggestions

1. Test: Social login prominence

   • A: Social buttons below email form
   • B: Social buttons above email form
   • Metric: Click rate, completion rate

2. Test: Field count

   • A: All fields on one page
   • B: Multi-step with 2 fields each
   • Metric: Completion rate, time to complete

Competitive Benchmark

Metric	Our Site	Competitor A	Competitor B	Best
Signup steps	5	3	4	3
Time to complete	2m 30s	1m 00s	1m 45s	1m
Social options	0	3	2	3+
Guest checkout	No	Yes	Yes	Yes

Implementation Roadmap

Week 1

• Add progress indicator
• Enable password visibility toggle

Week 2

• Implement real-time validation
• Add social login (Google)

Week 3

• A/B test field reduction
• Implement progressive profiling

## Example Usage

Use the flow-analysis skill to:

1. Analyze current signup flow
2. Compare against competitor [URL]
3. Identify top 3 optimization opportunities
4. Estimate conversion impact

## Best Practices

1. **Map before optimizing** - Understand current state
2. **Measure everything** - Data over assumptions
3. **Test incrementally** - One change at a time
4. **Consider segments** - Mobile vs desktop, new vs returning
5. **Balance speed and quality** - Don't sacrifice trust for speed