| name | disclaimers |
| description | Use when auditing YMYL content pages for trust signals, generating disclaimer copy for medical or financial content, or reviewing affiliate disclosure requirements under FTC or ASA guidelines. |
| metadata | {"category":"seo","priority":"medium","difficulty":"intermediate","estimatedTime":"10","source":"frontendchecklist.io","url":"https://frontendchecklist.io/en/rules/seo/disclaimers"} |
Add disclaimers to sensitive content
Google's Search Quality Rater Guidelines classify health, finance, and legal topics as 'Your Money or Your Life' (YMYL) pages that are held to the highest trust standards. Pages lacking appropriate disclaimers score low on Trustworthiness within the E-E-A-T framework, suppressing their rankings.
Quick Reference
- YMYL pages (medical, legal, financial, safety topics) require visible, accurate disclaimers to demonstrate trustworthiness
- Google's quality raters assess E-E-A-T; missing disclaimers on sensitive topics signal low trust
- Disclaimers must be accurate and specific — generic 'consult a professional' text with no context is insufficient
Check
Identify pages covering medical, legal, financial, safety, or affiliate content. For each, check: (1) Is there a visible disclaimer stating the content does not constitute professional advice? (2) For affiliate content, is there an FTC-compliant disclosure before the first affiliate link? (3) Is the disclaimer placed prominently — not hidden in footers or after lengthy content?
Fix
- Identify pages in YMYL categories (health, law, finance, safety) and affiliate pages.
- Add a disclaimer block near the top of the content, before readers engage with the sensitive material.
- For medical content: "This content is for informational purposes only and does not constitute medical advice. Consult a qualified healthcare professional before making health decisions."
