gtm-tools-template

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.

Draft a 90-word personalized first-touch cold email for a [COMPANY] prospect. Takes one company row (from leads_scored.csv or leads_enriched.csv) plus an optional buying signal, and produces a draft that follows the v1 sequence pattern. Use when drafting Email 1 of the 4-touch sequence (outreach/sequence-v1.md). Also triggers on "draft outreach email", "write cold email", "personalize email for {company}".

Enrich a company list with structured data and score against ICP. Phase 1: data enrichment (PhantomBuster SN, Parallel Task Group, SimilarWeb, Firecrawl, SerpAPI). Phase 2: ICP scoring via LLM (icp_score 0-100, optional gate ≥70). Use after company-search and before signal-search. Also triggers on "enrich companies", "ICP scoring", "score companies".

Build a list of companies matching ICP criteria. Use when a client needs a company list — no existing list, wants to expand, or signal-based discovery needs enrichment. Providers: Sales Navigator + PhantomBuster, Parallel FindAll, Firecrawl Agent, BC/FE byproduct, web scraping. Also triggers on "build company list", "find companies", "company search".

Classify and filter contacts from people-search output BEFORE enrichment. Rejects non-ICP contacts and ranks the rest using job tier, industry tier, location tier, company size, and ICP keyword scoring. Saves enrichment credits by only passing qualified contacts downstream. Input: contacts_found.csv. Output: contacts_filtered.csv. Also triggers on "filter contacts", "ICP filter", "rank contacts".

Generate a demo lead list of ~10 enriched contacts with personalized message examples. Use when a demo is requested, a webhook prompt describes a target audience, or someone asks to "create a demo for [client]". Enforces demo mode restrictions (email only, no phone, ~10 contacts). Chains people-search → people-enrichment → message generation.

Execute LinkedIn outreach — send connection requests and personalized messages/InMails to a contact list via PhantomBuster, one profile at a time on a timed loop. Use after people-enrichment when contacts are ready for outreach. Also triggers on "linkedin outreach", "send connection requests", "connect with leads on linkedin", "send linkedin messages", "send inmails", "start outreach", "launch outreach campaign", "put contacts on outreach".

Enrich contacts with work email, phone number, and/or LinkedIn URL. Use when you have a contact list that needs enrichment before outreach. Email waterfall (FullEnrich → Pipe0), phone (BetterContact → FullEnrich). Enforces demo mode (email only, no phone). Also triggers on "enrich contacts", "find emails for", "get phone numbers for".

Find contacts at specific companies or by persona. Use when you have a company list and need contacts with specific roles (company mode), or when building a persona-based prospect list without a company list (persona mode). Also triggers on "find contacts", "search for people at [company]", "find [role] contacts", "people search".

Plan and execute a full GTM lead generation pipeline. Use when a client needs end-to-end pipeline orchestration — from company discovery to enriched contacts. Determines workflow (Company-First vs Signal-First), assesses starting data, plans skill sequence with cost estimates, and chains skill outputs. Also triggers on "run the pipeline", "start pipeline for [client]", "full pipeline", "Stripe payment trigger".

Onboarding skill — walks a new user through installation, API key configuration, PhantomBuster agent IDs, first client setup (auto-research from domain + 5 refinement questions), and a skill tour. Run this first after cloning the repo. Also triggers on "set up gtm skills", "configure gtm", "gtm onboarding", "first time setup".

Find buying intent signals for target companies and score them for purchase intent. Four parallel sources: Parallel web search, Firecrawl website crawl, Parallel enrichment (structured), LinkedIn Job Exporter. Signal Assessment LLM scores 1-100. Runs standalone or in either pipeline workflow — does NOT require ICP scoring as input. Also triggers on "signal search", "find signals for", "buying intent".

AI-native lead intelligence and outreach pipeline. Replaces Apollo, Clay, and ZoomInfo with agent-powered signal scoring, mutual ranking, warm path discovery, source-derived voice modeling, and channel-specific outreach across email, LinkedIn, and X. Use when the user wants to find, qualify, and reach high-value contacts.

End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches.

Evidence-first current-state research workflow. Use when the user wants fresh facts, comparisons, enrichment, or a recommendation built from current public evidence and any supplied local context.

Weighted social-graph ranking for warm intro discovery, bridge scoring, and network gap analysis across X and LinkedIn. Use when the user wants the reusable graph-ranking engine itself, not the broader outreach or network-maintenance workflow layered on top of it.