| name | hormozi-offers |
| description | This skill should be used when the user asks to improve an offer, rewrite a package so it feels irresistible, add guarantees or bonuses, strengthen perceived value, or make an offer harder to refuse. |
Hormozi Offers
Diagnose and strengthen offers using Hormozi's value equation, grand slam offer, and enhancement frameworks.
Use Cases
- Improve this offer
- Rewrite this package so it feels irresistible
- What guarantee or bonus should we add?
Primary Outputs
- value-equation diagnosis
- offer stack
- guarantee/bonus/scarcity set
- naming shortlist
Hard Boundaries
- Not primary acquisition-channel strategy
- Not full ad creation
- Not full-funnel monetization design
Composition
- Composes with:
hormozi-pricing, hormozi-hooks, hormozi-launch-campaigns
- Preferred sequence: Use first when offer quality is the bottleneck, then hand off to pricing, hooks, or launch skills as needed.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- value-equation-worksheet
- offer-stack-builder
- guarantee-library
- naming-brief
Trigger Examples
- Improve this offer
- Rewrite this package so it feels irresistible
- What guarantee or bonus should we add?
Non-Trigger Examples
- Get me more cold traffic
- Write 20 ad concepts
