| name | marketing |
| description | Project-specific marketing guidelines for FormFlow AI. Use alongside the personal marketing skill. |
FormFlow AI Marketing Guidelines
These guidelines apply specifically to FormFlow AI marketing content.
Positioning Principle
This tool does not replace human jobs or roles. It assists people in doing their existing work more effectively.
When writing copy:
- Emphasize assistance, not automation
- The human stays in control
- AI handles tedious parts so professionals can focus on relationships and judgment
- Never imply the tool replaces workers or eliminates jobs
Product-Specific Language
- "assists with form filling" not "automates form filling"
- "suggests entries for your review" not "fills out forms automatically"
- "works in the background" — unobtrusive, supportive
- "information that's already been shared" — AI captures, doesn't interrogate
Context
FormFlow AI works in any interaction:
- Customer calls
- In-person meetings
- Solo data entry
Not limited to sales conversations.
