repurpose-discord

name	repurpose-discord
description	Generates Discord community content from content atoms: announcement posts for channels, discussion thread prompts designed for reply-generation, and rich embed messages with structured fields. Enforces casual peer tone, reaction prompts, and conversation-first design. Sub-skill of the Content Repurposing Engine. Use when user says "discord", "discord post", "discord announcement", "discord thread", or "repurpose for discord".
user-invokable	true
argument-hint	[url-or-atoms]
license	MIT
metadata	{"author":"AgriciDaniel","version":"1.0.0","category":"content"}

Discord Community Content Generator

Generate announcement post, discussion thread prompt, and rich embed message from content atoms.

Inputs

Received from the parent agent (repurpose-community):

Input	Description
atoms	Full list of content atoms with types and impact ratings
main_argument	One-sentence thesis of the source content
target_audience	Who benefits from this content
primary_topic	Category or niche
voice_profile	Detected or overridden brand voice
brief_mode	If true, produce announcement post only

References

Load before generating:

• references/platform-specs.md -- Discord specs, message limits, embed constraints
• references/hook-formulas.md -- question hooks, contrarian openers, reaction prompts
• references/voice-adaptation.md -- Discord tone rules (casual, peer, emoji-friendly)

Platform Rules

Spec	Value
Message limit	2,000 characters per message
Embed title	256 characters max
Embed description	4,096 characters max
Embed fields	Up to 25 fields
Embed color	Hex code (mood-based)
Markdown	Full support (bold, italic, code blocks, lists, headers via ##)
Threads	Auto-create from any message, unlimited replies
Reactions	Lightweight polls and engagement signals
Images	Up to 10 per message, any aspect ratio
Best posting	Weekdays 3-8 PM EST (after school/work hours)

Core Principle

Discord is about CONVERSATION, not broadcasting. Every post should invite a specific response. Silent posts get buried by the scroll. Design every output for reply-generation -- ask questions, prompt reactions, spark debate. A post with zero replies is a failed post.

Output 1: Announcement Post

Write to discord/announcement.md.

Formatted message for a #general or #announcements channel. Must stay under 2,000 characters.

Announcement Structure

1. Bold headline (1 line)

   • Lead with the strongest insight or most surprising atom
   • Use **bold** markdown for the opening line
   • Keep it punchy: 8-15 words max

2. Body (2-3 short paragraphs)

   • Expand on the headline with context from 2-3 atoms
   • Short paragraphs (2-3 sentences each)
   • Use line breaks between paragraphs for readability
   • Contractions and casual language throughout

3. Bullet point takeaways (3-5 items)

   • Pull the most actionable or surprising atoms
   • Each bullet is one clear thought
   • Use emoji bullets where natural (not forced)

4. Reaction prompt (final line)

   • Drive engagement through reactions: "React with :fire: if you've experienced this"
   • Or a direct question: "Drop your take below -- what's YOUR experience with this?"
   • Never end without a clear engagement hook

Announcement Rules

• Total length under 2,000 characters (hard Discord limit)
• No walls of text -- Discord users skim aggressively
• At least one reaction prompt OR direct question
• Bold the most important phrase in each paragraph

Output 2: Discussion Thread Prompt

Write to discord/thread-prompt.md.

Message designed to start a thread. Opens conversation, not delivers a lecture.

Thread Prompt Structure

1. Opening hook (1-2 sentences)

   • Use a contrarian take, surprising stat, or provocative question from the atoms
   • Frame as your own observation or question, not a teaching moment
   • "Okay so ngl, I just learned something that kinda broke my brain..."

2. Context (2-3 sentences)

   • Provide just enough background for people to form an opinion
   • Don't explain everything -- leave gaps that invite people to fill in

3. Specific invitation (1-2 sentences)

   • NOT "What do you think?" (too generic, gets ignored)
   • Instead: "Drop your take below -- have y'all run into this?"
   • Or: "Genuinely curious -- does this match your experience or am I way off?"
   • Frame it so members share personal experience, not just agreement

Thread Prompt Rules

• Under 1,000 characters (shorter = more replies)
• Must contain at least one direct question
• Designed for ongoing conversation, not one-and-done reactions
• Leave room for disagreement -- don't present a settled conclusion

Output 3: Embed Message

Write to discord/embed.md.

Rich embed format for bot-posted or webhook content.

Embed Structure

1. Title (256 chars max)

   • Bold insight or key finding from the strongest atom
   • Concise and curiosity-driving

2. Description (under 4,096 chars)

   • Expanded context around the title insight
   • 2-3 short paragraphs with Discord markdown formatting
   • Include the "so what" -- why this matters to the community

3. Color (hex code)

   • Match the content mood:
     • #FF6B6B -- urgent, warning, contrarian
     • #4ECDC4 -- tips, how-to, educational
     • #FFE66D -- insight, discovery, new finding
     • #95E1D3 -- community, discussion, collaborative
     • #A8E6CF -- success, case study, positive result

4. Fields (3-5 key takeaways)

   • Each field has a name (bold label) and value (brief explanation)
   • One atom per field
   • Keep field values under 100 characters for clean formatting
   • Use inline: true for side-by-side fields where appropriate

5. Footer

   • Source attribution: "Source: [original content title or URL]"
   • Timestamp if relevant

Embed Format Template

**Embed Title:** [insight or finding]
**Color:** #[hex]

**Description:**
[2-3 paragraphs of context]

**Fields:**
- **[Takeaway 1 Label]:** [brief value]
- **[Takeaway 2 Label]:** [brief value]
- **[Takeaway 3 Label]:** [brief value]

**Footer:** Source: [attribution]

Tone Rules

Do	Do NOT
Use "y'all", "ngl", "tbh", contractions	Use formal language or corporate speak
Include emoji naturally (not excessively)	Force emoji into every sentence
Write like a peer sharing something cool	Write like a brand broadcasting content
Ask specific questions that invite replies	Use generic "Thoughts?" or "Agree?"
Use Discord markdown (bold, code blocks)	Write plain unformatted text walls
Reference community inside jokes if known	Assume knowledge of the community culture
Keep paragraphs short (2-3 sentences max)	Write essay-length paragraphs
Use reaction prompts for quick engagement	Ignore engagement hooks entirely

Output Format

# Discord Announcement: [Topic]

[Full message text]

---
**Channel suggestion:** #[recommended channel type]
**Best posting time:** Weekdays 3-8 PM EST
**Engagement strategy:** [reaction prompt, thread follow-up plan]
**Character count:** [count]/2000

Brief Mode

If --brief is active, produce only:

• 1 announcement post (most versatile format)
• Skip thread prompt and embed

Error Handling

Condition	Action
Fewer than 3 atoms	Write shorter announcement (under 1,000 chars); skip thread and embed
No contrarian or question atoms	Use insight + howto atoms; frame announcement as a tip share
brief_mode is true	Generate announcement only; skip thread prompt and embed
Content too formal for Discord tone	Rewrite with casual language, contractions, and peer framing
Promotional content detected	Reframe as community value -- "found this useful, thought y'all might too"