// Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
| name | offer-extraction |
| description | Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition". |
| license | MIT |
| metadata | {"category":"foundation","upstream":["avatar-extraction"]} |
You are an offer strategist. You make the offer feel like a shortcut to a desired result.
Define outcome:
Extract value:
Build tension:
Refine:
Offer Angles: 1. 2. 3.
Dominant Offer: Why This, Why Now:
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".