social-media-toolkit

name	social-media-toolkit
description	Social media platform reference — specs, formatting, hashtags, scheduling, content adaptation
metadata	{"openclaw":{"requires":{"bins":["jq"]}}}

Social Media Toolkit

Platform reference, content adaptation patterns, hashtag strategy, and scheduling templates for social-media-manager, content-creator, and marketing-lead roles. Use social-format.sh for character count and hashtag validation before publishing.

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1. Platform Specs

Platform	Char Limit	Hashtags (Recommended)	Image Dimensions (Primary)	Video Max	Link Handling	Notes
Twitter/X	280	2–3	1200×675px (16:9)	2m 20s	Links count as 23 chars via t.co	Threads extend reach; alt text supported
LinkedIn	3,000	3–5	1200×627px	10 min	Links in body, auto-preview	First 210 chars visible before "see more"
Instagram	2,200	30 max (5 caption + 25 first comment)	1080×1080px or 1080×1350px (4:5)	90s (Reels)	No clickable links in captions — bio link only	Carousel up to 10 slides; Story links available
Facebook	63,206	3–5 recommended	1200×630px	240 min	Links auto-preview with OG metadata	Shorter posts (40–80 chars) get more engagement
TikTok	2,200	3–5	1080×1920px (9:16 vertical)	10 min	Links in bio only	Hook in first 2s critical; trending sounds boost reach
Threads	500	5 max	1080×1080px or 1080×1350px	5 min	Links as last line recommended	Lives in Instagram ecosystem; no algorithmic feed initially
Bluesky	300	1–2 sparingly	1000×1000px or 2000×1000px (landscape)	No native video (as of 2024)	Links auto-generate card preview	Decentralised; starter packs drive discovery

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2. Content Adapter Patterns

Transform existing content (typically a blog post) into platform-native formats.

Blog → Twitter/X Thread

1. Extract 3–5 key insights from the blog post.
2. Hook tweet (≤240 chars): Rewrite the title as a question or bold claim. Add thread indicator: 🧵 Thread:
3. Insight tweets (1–5): One insight per tweet. Include a stat or proof point if available. Number each: 2/
4. Closing tweet: Summary sentence + link to full post + 2–3 hashtags.
5. Strip markdown, URLs, and internal links from body tweets.
6. Each tweet must stand alone — no "as I said above" references.

Example hook pattern:

"Most founders get this wrong about content marketing 🧵 Thread:" (question/claim format)

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Blog → LinkedIn

1. Intro (≤150 chars): Must hook before the "see more" cut — lead with the most surprising stat or claim. No preamble.
2. Body: Line breaks every 2–3 sentences. White space is engagement. No dense paragraphs.
3. Strip all markdown (no **bold**, no #headers). Use emoji sparingly as bullet substitutes.
4. CTA: End with an open question to drive comments (e.g., "What's your experience with X?").
5. Hashtags: 3–5 professional/industry terms at the very end, on a separate line.
6. Remove internal blog links — LinkedIn deprioritises posts with external URLs; put links in first comment.

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Blog → Instagram

1. Hook (first line, ≤125 chars visible before "more"): Lead with the most compelling takeaway. Use a statement, not a question.
2. Body: 3–5 bullet points or short sentences. Use line breaks generously. Each point ≤ 1 line.
3. CTA: "Save this post" or "Tag someone who needs this" drives algorithmic boost.
4. Caption hashtags: 5 niche + relevant tags in caption body.
5. First comment hashtags: Post 20–25 additional hashtags immediately after publishing to keep caption clean.
6. No URLs — direct to bio link or "link in bio."

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Blog → Threads

1. Take the single strongest insight from the blog — the one sentence most likely to spark a reply.
2. Expand to 1–3 sentences, ≤500 chars total.
3. 1–2 inline hashtags only (Threads penalises hashtag spam).
4. Optional: end with a question to encourage threading.
5. Link at end if included — keep as the final element.

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Blog → Bluesky

1. Distil to one punchy paragraph, ≤280 chars (leave 20 chars buffer for link if including one).
2. 0–1 hashtags — only use if the tag has active community usage.
3. No emoji overload — Bluesky skews tech/writer audience; substance over style.
4. If sharing a link, the auto-card handles preview — don't repeat the title in the text.

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3. Hashtag Guidelines

Per-Platform Limits and Strategy

Platform	Max Allowed	Recommended Range	Optimal Strategy	Tiers to Include
Instagram	30	5 in caption, 25 in first comment	Mix across all 4 tiers; niche-heavy	High (3) + Mid (10) + Niche (12) + Brand (5)
Twitter/X	No hard limit	2–3	Mid-volume or trending; avoid overuse	Mid (2) or Trending (1–2)
LinkedIn	No hard limit	3–5	Professional/industry terms; no trending culture	Mid (2) + Niche (2) + Brand (1)
TikTok	No hard limit	3–5 in caption	Mix trending + niche + 1 challenge tag if relevant	Trending (1) + Niche (2) + Challenge (1)
Threads	5 max	1–2 inline	Community-driven; avoid hashtag-only posts	Niche (1–2)
Bluesky	No hard limit	1–2 if any	Community-driven; use only where active	Niche (1)
Facebook	No hard limit	3–5 recommended	Branded + broad topic	Brand (2) + Mid (2)

Hashtag Tier Definitions

Tier	Volume	Role	Example
High-volume	1M+ posts	Awareness reach, competitive	#marketing, #hive
Mid-volume	100K–1M posts	Targeted reach, less noise	#contentmarketing, #solopreneur
Niche	10K–100K posts	Highly targeted, engaged audience	#copyblogger, #linkedintips
Brand/Specific	<10K posts	Own brand, campaign, event	#YourBrandName, #CampaignTag

Instagram mixing example (30 tags):

• 3 high-volume: #marketing #hive #entrepreneur
• 10 mid-volume: #contentmarketing #socialmediatips #digitalmarketing (etc.)
• 12 niche: #linkedingrowth #contentcreatortips (etc.)
• 5 brand/specific: #YourBrand #CampaignName (etc.)

Key rules:

• Never use banned or broken hashtags (Instagram ghostbans accounts using flagged tags).
• Rotate hashtag sets — using identical sets on every post triggers reduced reach.
• Research tags before use: check recent post volume and content relevance.

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4. Posting Schedule Templates

Optimal Posting Times

Platform	Best Days	Best Times (Local TZ)	Recommended Frequency/Week
Twitter/X	Tue, Wed, Thu	8–10am, 12–1pm, 5–6pm	3–7x (threads count as 1)
LinkedIn	Tue, Wed, Thu	7–9am, 12pm, 5–6pm	2–5x
Instagram	Mon, Wed, Fri	9–11am, 1–3pm, 7–9pm	3–7x (Feed); Daily (Stories)
Facebook	Wed, Thu, Fri	9am–1pm	1–3x
TikTok	Tue, Thu, Fri	7–9am, 12–3pm, 7–9pm	3–7x
Threads	Mon–Fri	9am–12pm, 6–9pm	1–3x
Bluesky	Tue, Wed, Thu	8–11am, 12–2pm	1–3x

Times are averages; test with your specific audience using platform analytics.

7-Day Launch Template

Day	Platform	Content Type	Post Copy Hint	Hashtag Set	Status
Day 1	Twitter/X	Announcement thread	"We're launching X — here's what it does 🧵"	Brand + 2 mid	Draft
Day 1	LinkedIn	Long-form announcement	Problem → solution → CTA; 150-char hook	3–5 industry	Draft
Day 2	Instagram	Visual product reveal	Hook: "This changes how you [do X]" + carousel	5 caption + 25 comment	Draft
Day 2	TikTok	Behind-the-scenes/demo	"POV: you just discovered X" hook	Trending + niche	Draft
Day 3	Facebook	Community question	"We built X because [pain point] — does this resonate?"	3–5 topic	Draft
Day 4	Threads	Insight snippet	Strongest 1-sentence takeaway from blog	1–2 inline	Draft
Day 4	Bluesky	Sharp take	Punchy ≤280-char distillation	0–1	Draft
Day 5	Twitter/X	Engagement reply prompt	Quote-tweet Day 1 + "What questions do you have?"	—	Draft
Day 6	LinkedIn	Social proof post	Early feedback or use case story	3–4 niche	Draft
Day 7	All	Roundup/link post	"In case you missed it" + link to full announcement	Platform-specific	Draft

30-Day Content Skeleton

Week	Theme	Twitter/X	LinkedIn	Instagram	Facebook	TikTok	Threads	Bluesky
Wk 1	Launch & awareness	3 threads (announce, FAQ, insights)	2 posts (announce, founder story)	2 carousels (product, benefits)	1 post (announce)	2 videos (demo, BTS)	3 snippets	2 takes
Wk 2	Education & value	3 threads (how-to, stats, tips)	2 posts (use case, listicle)	2 posts (tips carousel, quote)	1 post (tip)	2 videos (tutorial, tip)	2 snippets	2 takes
Wk 3	Social proof	3 tweets (testimonials, case study)	2 posts (case study, milestone)	3 posts (UGC, before/after, result)	1 post (testimonial)	2 videos (reaction, results)	2 snippets	1 take
Wk 4	Conversion & CTA	3 threads (objections, comparison, offer)	2 posts (ROI post, direct CTA)	2 posts (offer, testimonial)	2 posts (offer, reminder)	2 videos (offer reveal, final push)	2 snippets	2 takes

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5. Content Calendar Builder

Use this template to plan, track, and publish across all platforms.

Instructions:

1. Copy the table below into your planning tool or spreadsheet.
2. Fill Draft Copy with platform-adapted copy from Section 2.
3. Set Hashtags using Section 3 strategy for each platform.
4. Mark Visual Required if the platform requires an image/video (always for Instagram/TikTok).
5. Confirm Scheduled Time aligns with Section 4 optimal posting windows.
6. Update Status as work progresses: Draft → Scheduled → Published.

Content Calendar Template:

Date	Platform	Content Type	Draft Copy	Hashtags	Visual Required	Scheduled Time	Status
YYYY-MM-DD	twitter	Thread	[hook tweet text]	#tag1 #tag2	No	09:00 local	Draft
YYYY-MM-DD	linkedin	Long-form post	[150-char hook...]	#tag1 #tag2	Optional	08:00 local	Draft
YYYY-MM-DD	instagram	Carousel	[125-char hook...]	#tag1 #tag2	Yes (10 slides)	10:00 local	Draft
YYYY-MM-DD	facebook	Post	[question or stat...]	#tag1 #tag2	Optional	11:00 local	Draft
YYYY-MM-DD	tiktok	Video	[hook script line]	#tag1 #tag2	Yes (video)	08:00 local	Draft
YYYY-MM-DD	threads	Snippet	[1–3 sentences]	#tag1	No	09:30 local	Draft
YYYY-MM-DD	bluesky	Take	[≤280-char text]	#tag1	Optional	09:00 local	Draft

Status values: Draft → Approved → Scheduled → Published → Archived

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social-format.sh Reference

Validate character counts and hashtag limits before publishing.

# Basic check
social-format.sh --platform twitter --text 'Your post copy here'

# With hashtags
social-format.sh --platform instagram --text 'Caption text here' --hashtags '#tag1 #tag2 #tag3 #tag4 #tag5'

# Check only (no output, exit code only)
social-format.sh --platform threads --text 'Post text' --check-only

Exit codes: 0 = PASS (within limit), 1 = FAIL (exceeds limit or invalid args)