| name | add-competitor |
| description | Add a new competitor to this project's market landscape. Use when the user asks to add, track, include, or start watching a new competitor — e.g. "add Acme to the landscape", "let's track Glean", "include Microsoft Copilot as a competitor", or when they invoke /add-competitor explicitly. Writes a per-competitor profile and updates the landscape doc. |
Add Competitor
Add a new competitor to the project's market landscape.
The user will give you a competitor name (and optionally a URL or short
positioning hint). You should:
- Find the market folder — look for
landscape.md under
gtm/foundations/market/ or wherever the project keeps it. If you
can't find one, ask the user where the market docs live.
- Use the
competitor-research skill to gather a profile.
- Write the profile to
<market>/competitors/<slug>.md using the
shape of existing profiles in that folder (read one first). If the
folder is empty, fall back to the competitors/_template.md shape
that came with the workflow.
- Update
<market>/landscape.md — add the competitor to the
appropriate tier in the tier table, and to the threat assessment if
warranted.
- Summarize what you wrote and link to the new file.
Don't overwrite an existing profile without asking.
