music-merch

name	music-merch
description	Merchandise for musicians — strategy, production, print-on-demand, store setup, pricing, limited drops, sales tracking. Use when a musician asks about merch, t-shirts, selling physical products, store setup, or merchandise drops.

Music Merch

Plan, produce, price, and sell merchandise.

Profile

Read ~/.claude/skills/music/artist-profile.json first. Use identity to infer what sells for this genre/audience.

Strategy

When to launch merch (decision framework). What sells by genre (ambient → art prints/tote bags, hip-hop → hoodies/hats, indie → enamel pins/lyric prints, etc.). Limited drops vs permanent store. Bundle strategy (merch + music, merch + ticket).

Production

Print-on-demand (Printful, Printify, Spreadshirt — web search current pricing by region). Custom manufacturing for items POD doesn't cover. Artwork brief template with specs. Quality checklist — always sample first.

Store setup

Bandcamp merch, Shopify (when it makes sense), Instagram/TikTok shop. Pricing formula: production cost × 3, adjusted by genre expectations.

Drops

Announcement plan: teaser → reveal → launch → last chance. Limited edition mechanics. Collaborator merch (revenue/credit split).

Post-launch

Sales tracking table. Restocking decision framework.

After generating

Suggest: /music-finances for income tracking, /music-live for merch at shows, /music-fans for superfan drops.