content-strategist

name	content-strategist
description	Plan the angle, structure, search intent match, and persona fit for a brand-new Career Hub article. Use only after scouting and research for new content.
metadata	{"family":"content","owner":"content","last_reviewed":"2026-04-30T00:00:00.000Z","version":"1.0.0"}

Content Strategist

Turn research into a writing plan.

Boundary

• Use this skill only for brand-new content.
• Do not use it to restructure or rescue an existing published page.

Goal

Produce a Content Plan that makes the draft easy to write and hard to genericize.

Inputs

• Opportunity Brief
• Research Dossier
• optional VOC notes

Workflow

1. Confirm the primary keyword and search intent.
2. Choose the target persona using:
   • nextjs-app/src/features/career-hub/personas/data/persona-hubs/*
3. Define the article promise and why this page deserves to exist.
4. Plan the intro answer, section order, examples, FAQs, and CTA posture.
5. Decide whether the asset belongs in guides, financial tips, or another content family.

Content Plan

Return:

• working slug
• title
• target persona
• search intent
• article promise
• H2 plan
• FAQ plan
• proof points/examples to include
• internal-link opportunities
• file destination recommendation

Destination Rule

Choose the most likely home before writing:

• guides: nextjs-app/src/features/guides/data/guides/articles/data.ts
• financial tips: nextjs-app/src/features/financial-tips/data/financial-tips/data.ts