name	worker-research
description	Optional VOC research for net-new Career Hub content. Use only when a new article needs real worker language, pain points, objections, or motivation signals before strategy and writing.
metadata	{"family":"content","owner":"content","last_reviewed":"2026-04-30T00:00:00.000Z","version":"1.0.0"}

Worker Research

Gather voice-of-customer input that sharpens a new content brief.

Use this skill only to support a brand-new content asset.
Do not use it for product strategy, CRO audits, persona refactors, or code decisions.

Return concise VOC notes that help the strategist and writer sound grounded in how workers actually speak.

Define the target worker segment and job-to-be-done.
Gather language from approved sources such as reviews, forums, support themes, and competitor messaging.
Extract recurring pain points, goals, objections, and phrases.
Map the findings to the article topic and target persona.

Return:

Pass the notes to content-strategist and content-writer. Do not turn this into a standalone audit.

name	worker-research
description	Optional VOC research for net-new Career Hub content. Use only when a new article needs real worker language, pain points, objections, or motivation signals before strategy and writing.
metadata	{"family":"content","owner":"content","last_reviewed":"2026-04-30T00:00:00.000Z","version":"1.0.0"}

Gather voice-of-customer input that sharpens a new content brief.

Use this skill only to support a brand-new content asset.
Do not use it for product strategy, CRO audits, persona refactors, or code decisions.

Return concise VOC notes that help the strategist and writer sound grounded in how workers actually speak.

Define the target worker segment and job-to-be-done.
Gather language from approved sources such as reviews, forums, support themes, and competitor messaging.
Extract recurring pain points, goals, objections, and phrases.
Map the findings to the article topic and target persona.

Return:

Pass the notes to content-strategist and content-writer. Do not turn this into a standalone audit.

worker-research