design-motion-principles

name	design-motion-principles
description	Context-aware motion design skill with build and audit modes, applying three distinct philosophies from Emil Kowalski, Jakub Krehel, and Jhey Tompkins
triggers	["audit the motion design in this project","add animation to this component","review these animations for quality","build an animated modal with motion design","check for AI-generated animation patterns","create an interactive component with purposeful motion","analyze motion gaps in the codebase","add enter and exit animations"]

Design Motion Principles

Skill by ara.so — Design Skills collection.

A motion and interaction design skill with two modes: build interactive components with purposeful motion, or audit existing animations. Applies context-aware guidance from three distinct motion-design philosophies distilled from Emil Kowalski, Jakub Krehel, and Jhey Tompkins.

Installation

npx skills add kylezantos/design-motion-principles

Compatible with Claude Code, Cursor, Windsurf, and other AI coding assistants.

Core Concept

The skill applies three motion-design lenses, weighted by project context:

Lens	Philosophy	Key Question	Best For
Emil Kowalski	Restraint & speed	"Should this animate at all?"	Productivity tools, high-frequency interactions
Jakub Krehel	Production polish	"Is this subtle enough?"	Shipped consumer apps, professional refinement
Jhey Tompkins	Creative experimentation	"What could this become?"	Kids apps, portfolios, playful contexts

The skill doesn't apply one philosophy everywhere — it weights them based on your project type, creating productive tension between approaches.

Two Operating Modes

1. Create Mode

Build interactive components with motion baked in. The skill:

1. Runs discovery (project context + lens weighting)
2. Generates components (React, Framer Motion, CSS, or HTML)
3. Applies appropriate recipes, accessibility, and performance defaults

Trigger phrases:

• "Add animation to this modal"
• "Build an animated toast component"
• "Create a polished dropdown with motion"

2. Audit Mode

Review existing motion design. The skill:

1. Does reconnaissance on your project
2. Runs motion-gap analysis (finds UI that should animate but doesn't)
3. Checks against anti-AI-slop checklist
4. Proposes lens weighting
5. Delivers branded HTML report OR terminal markdown report

Trigger phrases:

• "Audit the motion design"
• "Review animations in this component"
• "Check for motion quality issues"

Audit flags:

--terminal  # Output inline markdown instead of HTML report

Default: HTML report writes to motion-audits/ and opens in browser.

Mode Detection

The skill auto-detects mode from your request:

User: "Add enter/exit animation to this modal"
→ CREATE mode

User: "Audit the animations in this codebase"
→ AUDIT mode

User: "Review this component's motion"
→ Ambiguous — skill will ask

Context-Aware Weighting

Before any work, the skill maps project type to lens weights:

Productivity tool / Dashboard:

Primary: Emil Kowalski (fast, minimal)
Secondary: Jakub Krehel (polish)
Selective: Jhey Tompkins (only for delight moments)

Kids educational app:

Primary: Jakub Krehel (production quality)
Secondary: Jhey Tompkins (playful)
Selective: Emil Kowalski (high-frequency interactions only)

Marketing site:

Primary: Jhey Tompkins (creative)
Secondary: Jakub Krehel (polish)
Selective: Emil Kowalski (utility interactions)

Motion Cookbook Reference

The skill uses a single source-of-truth motion recipe library:

Enter/Exit Patterns

Fade + Scale (subtle):

@keyframes enter-subtle {
  from {
    opacity: 0;
    transform: scale(0.96);
  }
  to {
    opacity: 1;
    transform: scale(1);
  }
}

.modal {
  animation: enter-subtle 200ms cubic-bezier(0.16, 1, 0.3, 1);
}

Slide + Fade:

import { motion } from 'framer-motion';

<motion.div
  initial={{ opacity: 0, y: 8 }}
  animate={{ opacity: 1, y: 0 }}
  exit={{ opacity: 0, y: -8 }}
  transition={{ duration: 0.2, ease: [0.16, 1, 0.3, 1] }}
>
  {content}
</motion.div>

Height animation (accordion):

<motion.div
  initial={{ height: 0, opacity: 0 }}
  animate={{ height: 'auto', opacity: 1 }}
  exit={{ height: 0, opacity: 0 }}
  transition={{ duration: 0.3, ease: [0.16, 1, 0.3, 1] }}
>
  {content}
</motion.div>

Easing Functions

Emil (fast utility):

const ease = [0.16, 1, 0.3, 1]; // CSS: cubic-bezier(0.16, 1, 0.3, 1)
const duration = 150; // ms

Jakub (subtle polish):

const ease = [0.25, 0.1, 0.25, 1]; // CSS: ease-in-out
const duration = 250;

Jhey (playful bounce):

const spring = {
  type: 'spring',
  damping: 20,
  stiffness: 300
};

Framer Motion Patterns

Conditional render with AnimatePresence:

import { AnimatePresence, motion } from 'framer-motion';

<AnimatePresence mode="wait">
  {isOpen && (
    <motion.div
      key="modal"
      initial={{ opacity: 0, scale: 0.96 }}
      animate={{ opacity: 1, scale: 1 }}
      exit={{ opacity: 0, scale: 0.96 }}
      transition={{ duration: 0.2, ease: [0.16, 1, 0.3, 1] }}
    >
      {content}
    </motion.div>
  )}
</AnimatePresence>

List stagger (use sparingly):

const container = {
  hidden: { opacity: 0 },
  show: {
    opacity: 1,
    transition: {
      staggerChildren: 0.05
    }
  }
};

const item = {
  hidden: { opacity: 0, y: 8 },
  show: { opacity: 1, y: 0 }
};

<motion.ul variants={container} initial="hidden" animate="show">
  {items.map(i => (
    <motion.li key={i} variants={item}>
      {i}
    </motion.li>
  ))}
</motion.ul>

CSS Custom Properties for Runtime Animation

@property --progress {
  syntax: '<percentage>';
  inherits: false;
  initial-value: 0%;
}

.progress-bar {
  background: linear-gradient(
    90deg,
    blue var(--progress),
    gray var(--progress)
  );
  transition: --progress 300ms ease-out;
}

element.style.setProperty('--progress', '75%');

Scroll-Driven Animation

@supports (animation-timeline: scroll()) {
  .parallax {
    animation: parallax linear;
    animation-timeline: scroll();
    animation-range: 0 500px;
  }

  @keyframes parallax {
    to {
      transform: translateY(-100px);
    }
  }
}

Accessibility Requirements

Every animation must include:

1. Reduced motion support:

@media (prefers-reduced-motion: reduce) {
  * {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}

Framer Motion:

const reducedMotion = {
  initial: { opacity: 1 },
  animate: { opacity: 1 },
  transition: { duration: 0 }
};

<motion.div
  initial={{ opacity: 0, y: 8 }}
  animate={{ opacity: 1, y: 0 }}
  transition={{
    duration: useReducedMotion() ? 0 : 0.2
  }}
/>

2. Focus management:

// Trap focus in modal during animation
useEffect(() => {
  if (isOpen) {
    const focusableElements = modal.querySelectorAll(
      'button, [href], input, select, textarea, [tabindex]:not([tabindex="-1"])'
    );
    focusableElements[0]?.focus();
  }
}, [isOpen]);

3. Meaningful timing:

• Duration: 150–300ms for utility, 300–500ms for expressive
• Never exceed 500ms for critical path interactions
• Match duration to distance traveled

Anti-AI-Slop Checklist

The audit mode flags these AI-generated motion patterns:

1. Pulsing Indicators

/* ❌ AI slop if used everywhere */
@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.5; }
}
.loading { animation: pulse 2s infinite; }

Heuristic: Flag if >3 pulsing elements in viewport.

2. Hover-Scale-On-Everything

/* ❌ AI slop if on non-pressable elements */
.card:hover {
  transform: scale(1.05);
}

Heuristic: Flag if >50% of interactive elements have hover scale.

3. Stagger-Spam

/* ❌ AI slop if stagger > 50ms or >10 items */
transition: { staggerChildren: 0.1 }

Heuristic: Flag if stagger used on >2 lists per page.

4. Blur-Everywhere Entrances

/* ❌ AI slop pattern */
filter: blur(10px);
transition: filter 500ms;

Heuristic: Flag if blur used on >1 element.

5. Bouncy Springs on Utility

/* ❌ AI slop for delete buttons, form submissions */
spring: { damping: 10, stiffness: 400 }

Heuristic: Flag if bounce used on destructive or utility actions.

6. Motion-on-Mount for Static Content

/* ❌ AI slop: animating static header */
<motion.header initial={{ y: -100 }} animate={{ y: 0 }} />

Heuristic: Flag if page-level static elements animate.

Performance Best Practices

1. Animate only transform and opacity:

/* ✅ GPU-accelerated */
.fast {
  transition: transform 200ms, opacity 200ms;
}

/* ❌ Causes reflow */
.slow {
  transition: width 200ms, height 200ms;
}

2. Use will-change sparingly:

.modal[data-state="opening"] {
  will-change: transform, opacity;
}

.modal[data-state="open"] {
  will-change: auto; /* Remove after animation */
}

3. Avoid layout thrashing:

// ❌ Bad: Read then write in loop
items.forEach(item => {
  const height = item.offsetHeight; // Read
  item.style.height = height + 10 + 'px'; // Write
});

// ✅ Good: Batch reads, then batch writes
const heights = items.map(item => item.offsetHeight);
items.forEach((item, i) => {
  item.style.height = heights[i] + 10 + 'px';
});

4. Debounce resize/scroll handlers:

let rafId;
window.addEventListener('scroll', () => {
  if (rafId) return;
  rafId = requestAnimationFrame(() => {
    // Animation logic
    rafId = null;
  });
});

Common Patterns by Framework

React + Framer Motion

Modal:

import { motion, AnimatePresence } from 'framer-motion';
import { useEffect } from 'react';

export function Modal({ isOpen, onClose, children }) {
  useEffect(() => {
    if (!isOpen) return;
    const handleEscape = (e) => {
      if (e.key === 'Escape') onClose();
    };
    document.addEventListener('keydown', handleEscape);
    return () => document.removeEventListener('keydown', handleEscape);
  }, [isOpen, onClose]);

  return (
    <AnimatePresence>
      {isOpen && (
        <>
          <motion.div
            className="modal-backdrop"
            initial={{ opacity: 0 }}
            animate={{ opacity: 1 }}
            exit={{ opacity: 0 }}
            onClick={onClose}
          />
          <motion.div
            className="modal"
            initial={{ opacity: 0, scale: 0.96, y: 8 }}
            animate={{ opacity: 1, scale: 1, y: 0 }}
            exit={{ opacity: 0, scale: 0.96, y: 8 }}
            transition={{ duration: 0.2, ease: [0.16, 1, 0.3, 1] }}
          >
            {children}
          </motion.div>
        </>
      )}
    </AnimatePresence>
  );
}

Toast:

import { motion } from 'framer-motion';

export function Toast({ message, onDismiss }) {
  return (
    <motion.div
      layout
      initial={{ opacity: 0, y: -16, scale: 0.96 }}
      animate={{ opacity: 1, y: 0, scale: 1 }}
      exit={{ opacity: 0, scale: 0.9, transition: { duration: 0.15 } }}
      transition={{ type: 'spring', damping: 25, stiffness: 300 }}
      className="toast"
    >
      <span>{message}</span>
      <button onClick={onDismiss}>×</button>
    </motion.div>
  );
}

Vanilla CSS

Dropdown:

<details class="dropdown">
  <summary>Menu</summary>
  <div class="dropdown-content">
    <a href="#">Item 1</a>
    <a href="#">Item 2</a>
  </div>
</details>

.dropdown-content {
  overflow: hidden;
  max-height: 0;
  opacity: 0;
  transition: max-height 300ms cubic-bezier(0.16, 1, 0.3, 1),
              opacity 200ms ease-out;
}

.dropdown[open] .dropdown-content {
  max-height: 300px;
  opacity: 1;
}

@media (prefers-reduced-motion: reduce) {
  .dropdown-content {
    transition: none;
  }
}

Audit Report Output

HTML Report (default)

Writes to motion-audits/report-YYYYMMDD-HHMMSS.html:

• Auto-looping CSS demos beside each finding
• Severity badges (Critical, Important, Minor)
• Code diffs with syntax highlighting
• Lens-specific recommendations
• One-click fixes where possible

Opens automatically in default browser.

Terminal Report

Pass --terminal flag for inline markdown:

## Motion Design Audit

**Project**: Dashboard App
**Date**: 2026-05-28

### Reconnaissance
- **Project type**: Productivity tool (SaaS dashboard)
- **Existing animation**: Framer Motion, 250ms avg duration
- **Motion gaps found**: 7

### Proposed Lens Weighting
- **Primary**: Emil Kowalski (restraint, speed)
- **Secondary**: Jakub Krehel (polish)
- **Selective**: Jhey Tompkins (delight moments only)

### Critical Issues (2)

#### 1. Missing AnimatePresence on modal
**File**: `src/Modal.jsx:15`
**Impact**: Abrupt exit, no exit animation
**Fix**: Wrap conditional in AnimatePresence

#### 2. Hover scale on table rows
**File**: `src/Table.css:45`
**Pattern**: Hover-scale-on-everything (AI slop)
**Fix**: Remove or reduce to scale(1.01)

### Important Issues (3)
...

Troubleshooting

"Skill doesn't detect mode"

Be explicit:

"Run audit mode on this component"
"Use create mode to build an animated modal"

"Lens weighting doesn't match my project"

Override during discovery:

"Audit this, but weight Jhey primary for playful style"

"HTML report doesn't open"

Use terminal mode:

"Audit with --terminal flag"

Or manually open from motion-audits/.

"Motion feels too slow/fast"

Specify during creation:

"Build with fast, minimal animations (Emil style)"
"Add polished, 300ms animations (Jakub style)"

"Missing reduced motion support"

The skill auto-includes this. If missing, report:

"Add prefers-reduced-motion to this component"

Example Workflows

Build Animated Notification System

User: "Build an animated toast notification system for this dashboard app"

Skill:
1. Detects CREATE mode
2. Runs discovery → Dashboard = Emil primary
3. Generates:
   - Toast component (React + Framer Motion)
   - Fast enter/exit (150ms)
   - Stack management
   - Reduced motion support
   - Auto-dismiss with pause-on-hover

Audit Marketing Site

User: "Audit motion design in this marketing site"

Skill:
1. Detects AUDIT mode
2. Reconnaissance → Marketing site = Jhey primary
3. Scans for:
   - Motion gaps (hero CTA, feature cards)
   - AI slop patterns (found 3 blur entrances)
   - Missing accessibility
4. Outputs HTML report with visual demos

Configuration

No configuration file needed. All behavior is context-driven.

Environment variables:

# Optional: Skip browser open for HTML reports
MOTION_AUDIT_NO_BROWSER=1

# Optional: Default to terminal reports
MOTION_AUDIT_TERMINAL=1

References

The skill distills principles from:

• Emil Kowalski: emilkowal.ski, animations.dev
• Jakub Krehel: krehel.com
• Jhey Tompkins: jhey.dev

This skill is an interpretation, not endorsed by the designers above.

License

MIT