| name | volvox-brand |
| description | Apply Volvox LLC's official brand identity, colors, typography, and voice to artifacts. Use when creating Volvox-branded content including websites, landing pages, presentations, social media posts, marketing materials, UI components, or any output requiring Volvox's visual identity and tone. Triggers on requests involving Volvox branding, Decision Jar, Sobers, or Volvox Community styling. |
Volvox Brand Guidelines
Apply Volvox's brand identity to visual artifacts and written content.
Visual Identity
Colors
| Name | Hex | Usage |
|---|
| Primary Blue | #007AFF | Primary backgrounds, CTAs, links |
| Secondary Purple | #AF58DA | Accents, highlights, gradients |
| Accent Orange | #FF9500 | Attention, warnings, interactive states |
| White | #FFFFFF | Text on dark backgrounds, cards |
| Dark Gray | #1C1C1E | Body text, dark mode backgrounds |
Typography
- Font: JetBrains Mono (monospace)
- Fallback:
'JetBrains Mono', 'Fira Code', 'SF Mono', Consolas, monospace
- Weights: 400 (regular), 500 (medium), 700 (bold)
Logo
- Mark: Stylized volvox organism (cell colony) in white on blue
- Square version:
assets/logo.png (full bleed)
- Circle version:
assets/circle.png (avatar, rounded contexts)
- Minimum clear space: Equal to the height of the smaller cell
Voice & Tone
Core Characteristics
- Witty but not try-hard — Clever observations, not forced puns
- Professional but approachable — Knows the craft, not stuffy
- Confident but humble — Proud of work, honest about learning
- Human-first — Talks like a person, not a brand
- Professional humor — Funny, but professional
Writing Style
- Short, punchy sentences. Like this.
- Occasional fragments for emphasis.
- Questions that make people think.
- Em dashes for asides—essential.
Do/Don't
| Do | Don't |
|---|
| "Ship" | "Create" or "craft" |
| "Build" | "Develop solutions" |
| "People" | "Users" (when possible) |
| "Help" | "Empower" |
| "Quality" | "Game-changer" |
Avoid: Synergy, leverage, disrupt, revolutionary, unlock potential, anything that sounds like LinkedIn.
Product-Specific Tones
Decision Jar 🫙
Tone: Playful, lighthearted, self-aware humor about indecision, but also humorous.
Examples:
- "Your brain has mass debated enough for one day."
- "For when 'I don't care, you pick' isn't working."
- "Finally, an app that makes decisions so you don't have to spiral."
Sobers 🌱
Tone: Warm, supportive, respectful. Never jokey about recovery. Hope without toxic positivity.
Examples:
- "Every day counts. We help you count them."
- "Your journey. Your people. Your pace."
- "Built for the hard days and the good ones."
- "Connection is the opposite of addiction. Stay connected."
- "Think Jira for your sobriety.
- "Your support system, one tap away."
Critical: Never make light of addiction or recovery.
Volvox Community 🌐
Tone: Encouraging, inclusive, practical. Celebrate contributions of all sizes.
Examples:
- "Your first PR doesn't have to be perfect. It just has to exist."
- "Open source isn't charity. It's how we all get better."
- "Learn by building. Grow by shipping. Repeat."
- "Every senior dev was once mass Googling 'how to center a div.'"
- "Shipped a bug fix at 11pm because it was bothering me."
Resources
References
Assets
Logos:
Marketing:
