content-creation

name	content-creation
description	Load content creation frameworks, hook libraries, YouTube scripting system, and platform strategies. Use before creating any content.
user-invocable	true

Content Creation -- Rawgrowth

MANDATORY: Load Brand Foundation First

1. Brand Foundation v2: Read brand/identity/12-brand-positioning.md -- Positioning, voice, what we do. This is the source of truth.
2. Voice Profile: Read brand/voice.md
3. Hook Frameworks: Read content/docs/frameworks/hook-frameworks.md -- 23+ hook patterns

For YouTube (ALL 4 required before scripting)

4. YouTube Strategy: Read content/docs/platforms/youtube.md
5. YT GPT System: Read content/docs/frameworks/yt-gpt-system.md (if exists) -- Full scripting methodology
6. YouTube Principles: Read content/docs/frameworks/youtube-principles.md (if exists)
7. 7-Point Pre-Production Checklist (NON-NEGOTIABLE): Read content/docs/frameworks/youtube-checklist.md -- Run every check before scripting. Source: https://docs.google.com/document/d/1wUSJpv8tgAphvFbplionshNlnJF2fBj6POQDo4CgNnQ/edit

For Instagram/Reels

8. Instagram Strategy: Read content/docs/frameworks/07-instagram.md
9. IG Strategy KB: Read content/docs/platforms/instagram/instagram-strategy-kb.md
10. Instagram Hook Patterns: Read content/docs/frameworks/instagram-hook-patterns.md (skip if not yet created)

For Ideas/Research

11. Idea Synthesis: Read content/docs/frameworks/idea-synthesis.md
12. Competitor Analysis: Read research/competitor/competitor-analysis.md

Pull Competitor Examples From Database (Required Before Every Script)

Before writing any YouTube script or Instagram caption, pull high-performing examples from Supabase:

```bash source /Users/scanbot/RawgrowthOS/.env 2>/dev/null

Pull top YouTube examples

curl -s "${SUPABASE_URL}/rest/v1/youtube_content?performance_tier=eq.high&select=title,creator,views,summary,why_good,framework,key_points&limit=10&order=views.desc"
-H "apikey: ${SUPABASE_SERVICE_KEY}" -H "Authorization: Bearer ${SUPABASE_SERVICE_KEY}"

Pull top Instagram examples

curl -s "${SUPABASE_URL}/rest/v1/instagram_content?performance_tier=eq.high&select=title,creator,views,hook,why_it_works,framework&limit=10&order=views.desc"
-H "apikey: ${SUPABASE_SERVICE_KEY}" -H "Authorization: Bearer ${SUPABASE_SERVICE_KEY}" ```

Study why_good, framework, and key_points. Pattern-match from real data, not theory.

Positioning for Content (Non-Negotiable)

• We help 7-9 figure agencies and consultants productize their fulfillment with AI
• The AI department is the mechanism, not the headline
• Lead with proof. The dashboard IS the demo.
• Never use "AI department" as a standalone hook. Frame around the problem we solve: productizing fulfillment, scaling with data, building systems not adding headcount.
• Never reference "failed six times" or origin failure stories. Irrelevant.

Content Pillars

Pillar	YouTube	Instagram
Dashboard Breakdowns / System	60%	50%
Installation Walkthroughs / Results	20%	20%
AI Hot Takes / Authority	15%	20%
Build in Public	5%	10%

The #1 Content Format

Screen record the dashboard. Walk through the system. Show how data flows in, intelligence comes out. Comment-trigger CTA on every Instagram post. This is what went viral. This is what books calls.

Proof Points (Use in Every Script)

Read brand/ -- never fabricate. Real numbers only.

Paid Content Ad Strategies (Jeremy Haynes Frameworks)

Full reference: research/stolen/ (browse for frameworks)

Venus Fly Trap (Sequential 3-Video)

Use when audience needs education before buying.

1. Education video (cold) -> 2. Proof/case study (25%+ viewers of V1) -> 3. Trust/objections (25%+ of V2) -> Direct Response Budget at $1K/day: V1 $400, V2 $275, V3 $175, DR $150. Launch all simultaneously.

Forester (Volume Swarm)

Non-sequential. Mass content distribution to manufacture warm audiences.

• Cycle Bin 1: 10-50+ short content pieces, 3-second exclusions, cold audiences
• Cycle Bin 2: Testimonials/case studies targeting CB1 viewers. No CTAs.
• DR runs concurrently. Expected CPM reduction: 50%+.
• Content-to-audience ratio: 1 piece per 25,000 target audience.

Hidden VSSL (Selling Without Selling)

Our dashboard walkthroughs ARE Hidden VSSLs. Content that delivers sales arguments inside education.

• Title, participants, format determine WHO watches -- not the content
• Long-form filters for quality. Short-form attracts volume.
• For affluent: high view counts = wrong demographic signal
• Chameleon Principle: match the character your target expects. Chris already IS the character.

Content-Demographic Matching

• Words like "skeptics," "haters," "exposed" attract angry, lower-income viewers
• Professional framing pulls higher demographics
• YouTube Shorts with debate content = exclusively wrong audience
• Same content performs fundamentally differently by format

AI-First Visibility

• Two-thirds of Google searches end without a click
• Daily 30-60 min habit: trends (10 min), create native content (15 min), engage (10 min), adapt (10 min), check AI mentions (5 min)
• Content ranked by AI visibility: video with transcript > structured guides > original research > case studies > long-form blog
• Schema markup (FAQ, HowTo, Organization) is mandatory for AI parsing

Proof Flywheel

Better offers -> bigger wins -> stronger proof -> better-fit customers -> even bigger wins

• Quantified results strongest ("340% revenue increase in 90 days")
• Screenshot proof from real platforms beats designed graphics
• Proof belongs everywhere, not just testimonials page
• Specific data ("2,117 clients, 0.57% refund rate") > generic ("thousands of happy clients")

Stolen Content Hooks (Hormozi "How to Win With AI in 2026")

High-performing angles to riff on for Chris's content:

Phase shift hook: "Everyone's been training their whole career to swim. The change coming isn't bigger waves. The water evaporates. Doesn't matter how good of a swimmer you are -- the physics change." Use as a reel opener or LinkedIn hook.

BYOS framing: "The next hire at every serious company won't come with a resume. They'll come with their own agent stack. That's BYOS -- Bring Your Own Software. We install that infrastructure at the operator level."

20-hour rule: "It takes 20 hours to get proficient at any new skill. Most people delay the first hour by decades." Good pattern interrupt for fence-sitters. Ties into: book a call = start the 20 hours.

Workflow vs. headcount: "Stop thinking in roles. Start thinking in workflows. Every hire is really just 6 tasks someone does with their hands. Figure out which of those 6 tasks live in a system instead of a salary."

Granular decomposition demo: Show on screen -- take "I run ads" and break it into 8 sub-tasks. Then show which ones are already automated in the dashboard. This is a Hidden VSSL in one clip.

Revenue per employee stat: "AI-first companies from day one are doing millions in revenue per employee. Not because they fired everyone. Because they never built the bloat."