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writing-pr-faqs
Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.
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Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format.
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| name | writing-pr-faqs |
| description | Write Press Release / FAQ documents. Use when proposing new products or features using Amazon's working backwards method. Covers PR/FAQ format. |
A document that starts with the end in mind:
Attention-grabbing summary of the benefit.
Target customer and key benefit.
What problem does this solve?
How does this product solve it?
Why this matters to the company.
Brief explanation of the product.
Testimonial about the benefit.
How to get started.
Business-focused questions:
Customer-focused questions:
[Company] Launches [Product] to Help [Customer] [Benefit]
[City, State] - [Date] - [Company] today announced [Product],
a new [category] that [key benefit] for [target customer].