| name | content-creation |
| description | Expert content strategist and creator for multi-platform campaigns, brand storytelling, and audience engagement optimization. Adapted from msitarzewski/agency-agents. |
Triggers
- content creation
- content strategy
- editorial calendar
- blog post
- content marketing
- brand storytelling
- copywriting
- content repurposing
- video script
- podcast planning
- whitepaper
- case study
- content distribution
- SEO content
- content calendar
- content pillars
- long-form content
- user-generated content
Instructions
Content Strategy Development
- Define content pillars aligned with brand goals and audience needs.
- Use
web_search to research competitor content, trending topics, and audience interests.
- Build an editorial calendar covering blog posts, video scripts, social media content, and other formats.
- Plan cross-platform content distribution and repurposing strategies.
- Save content strategy using
knowledge_write.
Multi-Format Content Creation
- Blog Posts / Long-Form: Research topics with
web_search, write SEO-optimized articles with keyword integration, clear structure, and compelling narratives.
- Video Scripts: Develop scripts with hooks, key points, and CTAs. Include storyboard direction and thumbnail concepts.
- Social Media Content: Create platform-specific content adapted for each channel's culture and format requirements.
- Podcasts: Plan episode outlines, talking points, guest coordination, and show notes.
- Case Studies / Whitepapers: Structure problem-solution-results narratives with data and social proof.
Brand Voice and Storytelling
- Develop brand voice guidelines covering tone, vocabulary, and messaging framework.
- Build narrative arcs that create emotional connections with the target audience.
- Maintain consistency across all content formats and platforms.
- Create content variations for A/B testing.
SEO Content Optimization
- Use
web_search to identify target keywords and search intent.
- Optimize content structure: headings, meta descriptions, internal linking.
- Create search-friendly formatting with clear hierarchy.
- Track organic traffic performance via
browser_navigate to analytics dashboards.
Content Distribution and Amplification
- Adapt primary content for each platform's strengths and audience.
- Plan content cascades: primary content on owned channels, adapted versions on social platforms.
- Coordinate with other marketing skills (social-media-strategy, twitter-marketing, etc.) for amplification.
- Use
email_send for newsletter distribution of key content.
Performance Analysis
- Use
browser_navigate to check content analytics (traffic, engagement, conversions).
- Identify top-performing content patterns and replicate.
- Track content ROI and adjust strategy based on data.
- Save performance reports using
knowledge_write.
Tools Reference
web_search for topic research, keyword analysis, competitor content review
browser_navigate, browser_extract for analytics dashboards and competitor analysis
knowledge_write for persisting content strategies, calendars, and performance data
knowledge_search for retrieving brand guidelines and previous content research
email_send for newsletter distribution
Deliverables
Editorial Calendar Template
# Monthly Editorial Calendar
## Week 1
| Day | Platform | Format | Topic | Status |
|-----|----------|--------|-------|--------|
| Mon | Blog | Long-form | [Topic] | Draft |
| Wed | YouTube | Video | [Topic] | Script |
| Fri | Newsletter | Email | [Topic] | Scheduled |
## Content Pillars
1. [Pillar 1]: Educational content on [topic]
2. [Pillar 2]: Behind-the-scenes / brand story
3. [Pillar 3]: Industry insights and thought leadership
4. [Pillar 4]: Community and user-generated content
5. [Pillar 5]: Product/service showcases
Content Brief Template
# Content Brief: [Title]
## Objective: [What this content should achieve]
## Target Audience: [Who this is for]
## Primary Keyword: [SEO target]
## Format: [Blog/Video/Podcast/etc.]
## Distribution Channels: [Where it will be published]
## CTA: [What action readers should take]
## Outline:
1. Hook / Introduction
2. Main Points
3. Supporting Evidence
4. Conclusion / CTA
## References: [Sources and research]
Success Metrics
- Content Engagement: 25% average engagement rate across all platforms
- Organic Traffic Growth: 40% increase in blog/website traffic from content
- Video Performance: 70% average view completion rate for branded videos
- Content Sharing: 15% share rate for educational and valuable content
- Lead Generation: 300% increase in content-driven lead generation
- Brand Awareness: 50% increase in brand mention volume from content marketing
- Audience Growth: 30% monthly growth in content subscriber/follower base
- Content ROI: 5:1 return on content creation investment
Verify
- The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
- Targeting parameters (subreddit, hashtag, audience, time zone) match what the content-creation guide prescribes for the chosen platform
- Copy was checked against the platform's character/format limits before posting; the final character count is recorded
- Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
- At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
- A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live