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cashclaw-email-outreach
// Creates professional cold email sequences, follow-up templates, and outreach campaigns. Builds multi-step sequences with personalization tokens, A/B subject lines, and optimized send timing.
// Creates professional cold email sequences, follow-up templates, and outreach campaigns. Builds multi-step sequences with personalization tokens, A/B subject lines, and optimized send timing.
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| name | cashclaw-email-outreach |
| description | Creates professional cold email sequences, follow-up templates, and outreach campaigns. Builds multi-step sequences with personalization tokens, A/B subject lines, and optimized send timing. |
| metadata | {"openclaw":{"emoji":"📧","requires":{"bins":["node"]},"install":[{"id":"npm","kind":"node","package":"cashclaw","bins":["cashclaw"],"label":"Install CashClaw via npm"}]}} |
You create professional cold email sequences that get replies. Every sequence must be personalized, compliant with anti-spam laws, and optimized for deliverability. Generic templates that sound like spam are unacceptable.
| Tier | Scope | Price | Delivery |
|---|---|---|---|
| Basic | 3-email sequence, single audience | $9 | 3 hours |
| Standard | 5-email sequence + A/B subject line variants | $19 | 6 hours |
| Pro | 7-email sequence + personalization framework + follow-up logic | $29 | 12 hours |
When you receive an outreach request, extract or ask for:
If the client provides vague input like "write me some cold emails," ask clarifying questions. The ICP and value prop quality directly determine reply rates.
Build a detailed persona before writing a single word:
ICP Persona:
Name: "{Persona Name, e.g., Marketing Maria}"
Title: "{e.g., Head of Marketing}"
Company Type: "{e.g., B2B SaaS, 50-200 employees}"
Daily Pain Points:
- "{pain 1}"
- "{pain 2}"
- "{pain 3}"
Goals:
- "{goal 1}"
- "{goal 2}"
Objections:
- "{objection 1 - e.g., 'We already have a solution'}"
- "{objection 2 - e.g., 'No budget right now'}"
Trigger Events:
- "{e.g., Just raised funding}"
- "{e.g., Hired a new VP of Sales}"
- "{e.g., Launched a new product}"
Write each email in the sequence following these frameworks:
Email 1 - The Opener (Day 1) Framework: Problem-Agitate-Solve (PAS)
Email 2 - The Value Add (Day 3) Framework: Give before you ask
Email 3 - The Social Proof (Day 6) Framework: Case study or testimonial
Email 4 - The Breakup/Nudge (Day 10) (Standard and Pro) Framework: Pattern interrupt
Email 5 - The Re-Engage (Day 14) (Standard and Pro) Framework: New angle or updated offer
Email 6 - The Authority (Day 21) (Pro only) Framework: Thought leadership
Email 7 - The Final Follow-Up (Day 30) (Pro only) Framework: Clean breakup
For every email, provide at least 2 subject line options:
## Subject Line Options
### Email 1
- A: "{personalized, curiosity-driven, 4-7 words}"
- B: "{benefit-driven, includes company name}"
### Email 2
- A: "{value-focused, references shared content}"
- B: "{question format, sparks curiosity}"
Subject Line Rules:
Provide a personalization guide the client can use at scale:
## Personalization Tokens
### Required (must customize per prospect)
- {{first_name}} - Prospect's first name
- {{company}} - Prospect's company name
- {{pain_point}} - Specific pain from research
### Recommended (increases reply rate by 30%+)
- {{trigger_event}} - Recent funding, hire, product launch
- {{mutual_connection}} - Shared contact, alumni, group
- {{specific_observation}} - Something from their LinkedIn/website
### Template Example
"Hi {{first_name}}, I noticed {{company}} just {{trigger_event}}.
When that happened at [similar company], they ran into {{pain_point}}.
We helped them [specific result]. Worth a quick chat?"
Before delivering, verify every email in the sequence:
[ ] Under 100 words (ideally 50-80 for cold email)
[ ] One CTA per email (not two, not three)
[ ] No links in email 1 (links in first cold email hurt deliverability)
[ ] Personalization tokens are correct and will render properly
[ ] No spam trigger words in subject or body
[ ] Tone is consistent across the sequence
[ ] Each email provides standalone value (not just "following up")
[ ] Spacing between emails follows recommended cadence
[ ] CTA escalates naturally (low-friction early, direct ask later)
[ ] Subject lines are under 7 words each
[ ] No attachments mentioned (attachments trigger spam filters)
[ ] CAN-SPAM compliant (clear sender identity, opt-out mention)
[ ] GDPR note included for EU-targeted campaigns
[ ] Merge tags match the client's sending tool format
[ ] Sequence tells a coherent story from email 1 to final
Every outreach delivery includes:
deliverables/
email-sequence-{campaign}-{date}.md - Full sequence with all emails
metadata.json - Campaign metadata and token map
brief-summary.md - Summary for client review
{
"campaign": "{campaign_name}",
"created_at": "{ISO8601}",
"tier": "basic|standard|pro",
"icp": {
"industry": "{industry}",
"titles": ["{title1}", "{title2}"],
"company_size": "{range}"
},
"sequence": {
"total_emails": 3,
"cadence_days": [1, 3, 6],
"subject_line_variants": 6,
"personalization_tokens": ["first_name", "company", "pain_point"]
},
"sending_tool": "{tool_name}",
"merge_tag_format": "{{token}}"
}
These rules are non-negotiable:
# Create a basic 3-email sequence
cashclaw outreach --type cold-email --emails 3 --icp "saas,cto,50-200" --cta "book-demo"
# Create a standard sequence with A/B variants
cashclaw outreach --type cold-email --emails 5 --icp "ecommerce,cmo,10-50" --ab-test --cta "schedule-call"
# Create a pro sequence with personalization framework
cashclaw outreach --type cold-email --emails 7 --icp "fintech,vp-sales,200-1000" --personalize --follow-ups --cta "reply"
# Preview a specific email in the sequence
cashclaw outreach preview --email 3 --campaign "q1-saas-outreach"