// Visual art direction expertise for marketing imagery. Covers photography styles, composition rules, color theory, lighting techniques, and product staging. Load this skill when generating image ads, asset sheets, moodboards, or keyframe images.
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| name | visual-direction |
| description | Visual art direction expertise for marketing imagery. Covers photography styles, composition rules, color theory, lighting techniques, and product staging. Load this skill when generating image ads, asset sheets, moodboards, or keyframe images. |
Clean white/grey studio, precise product lighting, geometric shadows, ultra-minimal Apple-style. The product floats in perfect light.
Product being used in its natural environment by a real person. Warm, candid, aspirational. "A day in the life" with product as hero.
Dramatic cityscape at night, neon reflections, rain-slicked streets, moody teal-and-orange color grade.
Sweeping outdoor landscape at golden hour, warm amber backlighting, lens flares, dramatic long shadows.
Dark, sophisticated, high-contrast. Brushed metal surfaces, precision engineering close-ups, holographic UI elements.
Extreme close-up details surrounded by organic textures (water droplets, leaves, sand). Hyper-detailed.
Product at power points (1/3 intersections). Never dead center unless intentionally symmetrical.
Product must occupy 40-60% of the frame. Fully visible — nothing cropped or hidden.
Leave negative space for text overlay areas. Top 20% or bottom 20% typically reserved for headlines.
Shallow DOF (f/1.4-2.8 look) for lifestyle shots. Deep DOF for studio/product detail shots.
Always render products at REAL-WORLD physical size relative to people and environments:
Read references/color-palettes.md for industry-specific color palette recommendations.