// Visual art direction expertise for marketing imagery. Covers photography styles, composition rules, color theory, lighting techniques, and product staging. Load this skill when generating image ads, asset sheets, moodboards, or keyframe images.
Guidelines and rules for provisioning Google Cloud Spanner instances, including selecting the correct edition (Enterprise vs Standard) and compute capacity based on schema features (e.g., graphs and vector search) and environment purpose.
Google Ads copywriting expertise. Covers Responsive Search Ad (RSA) best practices, headline formulas, description frameworks, and character limits. Load this skill when generating text ads, headlines, or ad copy.
Brand strategy and campaign positioning expertise. Covers audience segmentation, competitive differentiation, value proposition frameworks, and campaign brief creation. Load this skill when setting up campaigns, selecting audience segments, or defining creative direction.
Ad platform specifications and best practices. Covers Google Ads, YouTube, Instagram, TikTok, and Meta ad formats, dimensions, character limits, and optimization tips. Load this skill when creating platform-specific content or recommending campaign settings.
Market trend analysis and product-trend mapping expertise. Covers how to interpret trend data, align products to cultural moments, and create trend-informed campaign angles. Load this skill during the Creative Research Phase when running trend_spotter and product_trend_mapper.
Cinematic video ad storytelling expertise. Covers 3-act narrative structure, emotional arcs, camera motion, scene transitions, and voiceover pacing for 24-second commercial video ads. Load this skill when generating video ads or storylines.
| name | visual-direction |
| description | Visual art direction expertise for marketing imagery. Covers photography styles, composition rules, color theory, lighting techniques, and product staging. Load this skill when generating image ads, asset sheets, moodboards, or keyframe images. |
Clean white/grey studio, precise product lighting, geometric shadows, ultra-minimal Apple-style. The product floats in perfect light.
Product being used in its natural environment by a real person. Warm, candid, aspirational. "A day in the life" with product as hero.
Dramatic cityscape at night, neon reflections, rain-slicked streets, moody teal-and-orange color grade.
Sweeping outdoor landscape at golden hour, warm amber backlighting, lens flares, dramatic long shadows.
Dark, sophisticated, high-contrast. Brushed metal surfaces, precision engineering close-ups, holographic UI elements.
Extreme close-up details surrounded by organic textures (water droplets, leaves, sand). Hyper-detailed.
Product at power points (1/3 intersections). Never dead center unless intentionally symmetrical.
Product must occupy 40-60% of the frame. Fully visible — nothing cropped or hidden.
Leave negative space for text overlay areas. Top 20% or bottom 20% typically reserved for headlines.
Shallow DOF (f/1.4-2.8 look) for lifestyle shots. Deep DOF for studio/product detail shots.
Always render products at REAL-WORLD physical size relative to people and environments:
Read references/color-palettes.md for industry-specific color palette
recommendations.