// Layout and storytelling guide for marketing analytics executive dashboards.
| name | exec-dashboard-blueprint |
| description | Layout and storytelling guide for marketing analytics executive dashboards. |
/marketing-analytics commands into clear narratives.produce-campaign-report, monitor-channel-pacing) for drilldowns.docs/gtm-essentials.md tools: Context7 for latest GA4 docs, Serena for patching data models, Sequential Thinking for retro facilitation.1. Headline + KPI spine (traffic lights per guardrail)
2. Insights & Drivers โ 3 bullets tying KPI movement to channels/programs
3. Required Decisions โ what leadership must approve/block
4. Action Register โ owner, due date, status
5. Appendix โ detailed drill cards + methodology