| name | seo-local-business |
| description | Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business. |
SEO Local Business
Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.
What You Produce
- Complete
<head> section with meta tags, Open Graph, Twitter Cards
- JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txtsitemap.xml
Workflow
Step 1: Gather Business Info
Ask for (or extract from existing site):
| Required | Optional |
|---|
| Business name | ABN |
| Primary service | Opening hours |
| Location (city/suburb) | Social media URLs |
| Phone number | Price range |
| Website URL | Service areas (suburbs) |
| Business description | GPS coordinates |
Step 2: Generate Head Tags
Fill placeholders in this template:
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
<meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta name="description" content="{{META_DESCRIPTION}}">
<link rel="canonical" href="{{CANONICAL_URL}}">
<meta property="og:type" content="website">
<meta property="og:url" content="{{CANONICAL_URL}}">
<meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="og:description" content="{{META_DESCRIPTION}}">
<meta property="og:image" content="{{OG_IMAGE_URL}}">
<meta property="twitter:card" content="summary_large_image">
<meta property="twitter:url" content="{{CANONICAL_URL}}">
<meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="twitter:description" content="{{META_DESCRIPTION}}">
<meta property="twitter:image" content="{{OG_IMAGE_URL}}">
<meta name="geo.region" content="{{GEO_REGION}}">
<meta name="geo.placename" content="{{CITY}}">
<meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
<meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
<link rel="icon" type="image/svg+xml" href="favicon.svg">
<link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
<link rel="apple-touch-icon" href="apple-touch-icon.png">
<script type="application/ld+json">
{{JSON_LD_SCHEMA}}
</script>
</head>
Title tag patterns (50-60 chars max):
| Page | Pattern | Example |
|---|
| Homepage | Brand - Tagline | Newcastle Plumbing - 24/7 Emergency Service |
| Service | Service in Location | Brand | Hot Water Repairs Newcastle | ABC Plumbing |
| About | About Us | Brand | About Us | ABC Plumbing Newcastle |
| Contact | Contact | Brand | Contact Us | ABC Plumbing Newcastle |
Meta description patterns (150-160 chars):
| Page | Pattern |
|---|
| Homepage | [USP]. [Service] in [Location]. [CTA]. Call [phone]. |
| Service | Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today. |
| About | [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand]. |
| Contact | Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online. |
Step 3: Generate Structured Data
LocalBusiness (homepage — always include):
Use LocalBusiness or a more specific subtype:
| Subtype | Use for |
|---|
Plumber | Plumbing services |
Electrician | Electrical services |
RoofingContractor | Roofing |
HVACBusiness | Air conditioning/heating |
AutoRepair | Mechanics |
BeautySalon | Hair/beauty |
Dentist | Dental practices |
LegalService | Law firms |
AccountingService | Accountants |
RealEstateAgent | Real estate |
Restaurant | Restaurants/cafes |
BarOrPub | Pubs/bars |
Hotel | Accommodation |
Store | Retail shops |
ProfessionalService | Generic professional |
LocalBusiness schema properties:
| Property | Required | Notes |
|---|
@type | Yes | LocalBusiness or subtype from above |
name | Yes | Business name as shown to customers |
image | Yes | Primary business image or logo |
description | Yes | 1-2 sentence business description |
@id | Yes | Unique ID, use {url}/#organization |
url | Yes | Website homepage URL |
telephone | Yes | International format: +61-2-4900-1234 |
address | Yes | PostalAddress (see below) |
email | Recommended | Primary contact email |
priceRange | Recommended | $ to $$$$ |
geo | Recommended | GeoCoordinates: latitude/longitude |
openingHoursSpecification | Recommended | See hours format below |
areaServed | Recommended | Cities/suburbs served |
sameAs | Recommended | Social media profile URLs |
taxID | Optional | ABN for Australian businesses |
logo | Optional | Business logo URL |
foundingDate | Optional | ISO 8601 date |
paymentAccepted | Optional | e.g. "Cash, Credit Card, EFTPOS" |
currenciesAccepted | Optional | AUD |
PostalAddress:
| Property | Example |
|---|
streetAddress | 123 Hunter Street |
addressLocality | Newcastle |
addressRegion | NSW |
postalCode | 2300 |
addressCountry | AU |
Example:
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ABC Plumbing Newcastle",
"image": "https://www.abcplumbing.com.au/og-image.jpg",
"description": "Professional plumbing services in Newcastle and Lake Macquarie.",
"@id": "https://www.abcplumbing.com.au/#organization",
"url": "https://www.abcplumbing.com.au",
"telephone": "+61-2-4900-1234",
"email": "info@abcplumbing.com.au",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Hunter Street",
"addressLocality": "Newcastle",
"addressRegion": "NSW",
"postalCode": "2300",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -32.9283,
"longitude": 151.7817
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "07:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Saturday"],
"opens": "08:00",
"closes": "12:00"
}
],
"areaServed": [
{ "@type": "City", "name": "Newcastle" },
{ "@type": "City", "name": "Lake Macquarie" }
],
"sameAs": [
"https://www.facebook.com/abcplumbing",
"https://www.instagram.com/abcplumbing"
]
}
Service (service pages — add per service):
| Property | Required | Notes |
|---|
name | Yes | Service name |
description | Yes | What the service provides |
provider | Yes | { "@id": "{url}/#organization" } |
areaServed | Recommended | City or region |
serviceType | Recommended | Category of service |
offers | Optional | Pricing/availability |
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Hot Water System Installation",
"description": "Professional hot water system installation and replacement in Newcastle.",
"provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
"areaServed": { "@type": "City", "name": "Newcastle" },
"serviceType": "Plumbing",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceRange": "$$"
}
}
FAQ (pages with FAQ sections):
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a plumber cost in Newcastle?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plumber callout fees in Newcastle typically range from $80-150."
}
}
]
}
Step 4: Generate robots.txt and sitemap.xml
robots.txt:
User-agent: *
Allow: /
Sitemap: {{SITE_URL}}/sitemap.xml
sitemap.xml:
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>{{SITE_URL}}/</loc>
<lastmod>{{DATE}}</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
</urlset>
Step 5: Validate
Test structured data at: https://validator.schema.org/
Common validation errors:
- Missing
@context — every JSON-LD block needs it
- Wrong phone format — must be international (
+61-...)
- Missing
@id — needed for cross-referencing between schemas
- Empty
areaServed — include at least one city
Australian-Specific Patterns
Phone Numbers
<a href="tel:+61249001234">(02) 4900 1234</a>
Schema telephone: "+61-2-4900-1234"
| Prefix | International |
|---|
| 02 | +612 |
| 04 | +614 |
| 1300 | Keep as-is |
ABN
Add to LocalBusiness schema when available:
{ "taxID": "12 345 678 901" }
Australian State Codes
| State | Code | Geo Region |
|---|
| New South Wales | NSW | AU-NSW |
| Victoria | VIC | AU-VIC |
| Queensland | QLD | AU-QLD |
| South Australia | SA | AU-SA |
| Western Australia | WA | AU-WA |
| Tasmania | TAS | AU-TAS |
| Northern Territory | NT | AU-NT |
| ACT | ACT | AU-ACT |
Service Areas
Use areaServed with Australian city and suburb names (see LocalBusiness example above).
