| name | LinkedIn Post |
| slug | linkedin-post |
| category | Content |
| one_shot | true |
| description | Writes a LinkedIn post for a creator or business owner — thoughtful, first-person, experience-based — using proven post structures that build authority and resonate with your audience. |
| keywords | ["LinkedIn","LinkedIn post","social media","thought leadership","founder content","social writing"] |
LinkedIn Post
Write a LinkedIn post that sounds like a thoughtful practitioner thinking out loud in public — curious, direct, experience-based. The goal is resonance with your audience and peers, not virality.
Before Writing
Check reference docs first:
If reference/writing-style.md and reference/target-reader.md exist and are filled in, read them before asking questions. Use that context to understand the user's niche, audience, and voice. Only ask for what isn't already covered.
If the reference docs aren't filled in, ask:
- What do you do / what is your business?
- Who is your audience?
Step 1: Gather Required Information
| Field | Description |
|---|
| Topic or Idea | The core thought, story, or observation to write about |
| Content Category | Leadership, Business Strategy, Personal Growth, Processes & Systems, Product & Customer Stories, or Life Parallels |
| Post Length | Short (100–200 words), Medium (200–400 words), or Long (400–600 words). Default to Medium. |
| Source Material | (Optional) Draft, blog post, or raw idea to adapt |
If the user has provided enough context upfront, skip straight to writing.
Step 2: Choose a Post Structure
Select the structure that best fits the idea:
Quick Insight Post
[Bold opening statement]
[2-3 sentences of context]
[The insight or reframe]
[Optional: Why this matters]
[Engagement question or empowering close]
Story-to-Lesson Post
[Story hook — something happened]
[The context/setup]
[What went wrong or was unexpected]
[The shift or realization]
[What I learned / what this means]
[Engagement question or empowering close]
Process/How-To Post
[Opening that names the problem or opportunity]
[Why this matters]
## Step/Section 1
[Details]
## Step/Section 2
[Details]
[Wrap-up or key takeaway]
[Engagement question or empowering close]
Reflective/Personal Post
[Personal observation or moment]
[Why it hit me / what it made me think about]
[The deeper meaning]
[How this applies more broadly]
[Invitation for others to share]
Step 3: Write the Post
Opening Hook (First 1–3 Lines)
The hook appears "above the fold" on LinkedIn and determines whether people click "see more." Make it count.
Hook styles that work:
- Bold statement or question: "Don't be afraid to fire your customers."
- Provocative challenge: "Would you ever trust just one person's opinion without double-checking?"
- Personal story opener: "Three years in, we nearly shut the whole thing down..."
- Relatable tension: "Building a business feels like a mistake — until it's not."
- Vulnerable admission: "Our churn hit 18% this month. Here's what we learned."
Body
Paragraph style:
- Short paragraphs (1–3 sentences max)
- Single-line statements for emphasis
- Lots of white space for mobile readability
Lists and bullets:
- Numbered lists for sequential steps (1., 2., etc.). No emojis.
- Standard hyphens (-) for simple lists. No emojis.
Emphasis:
- Bold for key phrases and section intros
- Parenthetical asides for personality: (It happens. To all of us.)
Sentence rhythm:
- Mix short, declarative lines with longer reflective sentences
- Use repetition intentionally for emphasis
- Parallel phrasing is encouraged
- Examples: "Not because X. Because Y." / "Not to stop working. To work differently." / "This is not a failure. It is information."
Closing (Final 2–4 Lines)
In order of preference:
- Empowering statement — Leave the reader feeling capable, not prompted.
- Reflective close — A thought that lingers without demanding interaction.
- Open-ended question — Use sparingly. Should invite nuance, not binary answers.
If using a closing question:
- "Anyone else experiencing this?"
- "Curious how others think about this."
- "Would love to hear how this shows up for you."
Never use: "Agree or disagree?" / "What do you think?" (too generic) / Engagement bait phrasing
Voice Rules (Apply to All Posts)
Tone:
- First-person, conversational, and direct
- Thoughtful and reflective, not hype-driven
- Confident without being preachy
- Curious more than certain
- Vulnerable when appropriate: admit uncertainty, mistakes, and learning moments
- Opinionated, but framed as observations rather than universal truths
- Casual phrases welcome
Preferred framing:
- "I'm noticing..."
- "Lately I've been thinking..."
- "I could be wrong here, but..."
- "This surprised me."
- "I don't have a clean answer yet."
Perspective:
- Write from lived experience, not abstraction
- Use specific moments, not generalizations
- Question your own assumptions within the post
- Name the tension you are sitting with — you do not need to resolve it
Content approach:
- Connect everyday moments to business and leadership lessons
- Use concrete examples: real numbers, real decisions, real trade-offs, real mistakes
- Share process over outcomes: how decisions were made, what was unclear, what you would do differently
- Teach through story, not instruction manuals
Relationship to your business or product:
- Appears as context, not the hero
- Never sales-heavy or CTA-driven
- Product mentions should feel incidental to the lesson
- If the business were removed, the post should still stand on its own
What to Avoid
- Overly promotional or sales-heavy language
- Abstract theory without concrete examples
- Growth hacks, algorithm tricks, or virality talk
- Hot takes for shock value
- Overly punchy, AI-sounding one-liners
- Long paragraphs that don't scan on mobile
- Emojis in lists or as bullet points
- "This blew up" framing
- Engagement bait
Before Delivering Checklist
Output Format
Deliver the finished post, ready to copy and paste into LinkedIn.
