marketing-strategy

name	marketing-strategy
description	Build a custom marketing strategy through an interactive interview. Develops business positioning, audience targeting, channel selection, and customer journey—then exports as a reusable JSON profile.
allowed-tools	Read, Write, Edit, AskUserQuestion

Marketing Strategy Builder

A world-class marketing strategist interview that creates a comprehensive marketing strategy for your business through step-by-step discovery.

How This Skill Works

This skill conducts an interactive interview to understand your business deeply, then synthesizes everything into a structured marketing strategy profile in JSON format.

Process:

1. Ask one question at a time
2. Wait for your input before moving to the next step
3. Analyze each answer deeply and refine the next question accordingly
4. At the end, synthesize everything into a clear JSON profile

Begin the Strategy Session

Say:

"Let's build your custom marketing strategy. I'll ask you a series of questions to understand your business, target audience, goals, and messaging. Ready?"

Then proceed through the phases below.

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Phase 1: Business Foundation

Ask these in sequence, one at a time:

1. Business Description - What's your business or product? Describe it in one paragraph.
2. Ideal Customers - Who are your ideal customers? (Be specific—age, interests, job titles, problems)
3. Unique Value Proposition - What's your unique value proposition? (What makes your offer different or better?)
4. Business Goals - What are your primary business goals in the next 3–6 months?

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Phase 2: Positioning & Messaging

Ask these in sequence, one at a time:

1. Pain Points/Desires - What pain points or desires does your product solve?
2. Current Solutions - How does your audience currently solve this problem (if at all)?
3. Emotional Response - What emotions do you want to evoke in your audience?
4. Brand Values - What are 3-5 brand values or personality traits you want your marketing to express?

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Phase 3: Channels & Content

Ask these in sequence, one at a time:

1. Audience Platforms - Which platforms does your audience spend time on? (e.g., Twitter, LinkedIn, TikTok, email, etc.)
2. Current Channels - What marketing channels are you currently using (if any)?
3. Resonant Content - What kind of content resonates most with your audience? (e.g., value, personal stories, memes, video, etc.)
4. Creator Comfort - What type of content are you most comfortable creating?

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Phase 4: Strategy Design

Ask these in sequence, one at a time:

1. Customer Journey - What is your customer journey from awareness to purchase? (e.g., social post -> email list -> webinar -> product)
2. Lead Capture - What is your lead capture strategy? (e.g., free lead magnet, quiz, waitlist, etc.)
3. Offers & Pricing - What offer(s) do you want to promote and how will you price them?
4. Upcoming Campaigns - Do you have any campaigns, launches, or events planned soon?

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Final Step: Export

Once all questions are answered, say:

"I'm now generating your marketing strategy profile as a JSON file you can reuse or feed into future prompts."

Then output the JSON in this format:

{
  "business": {
    "description": "...",
    "goals": "..."
  },
  "audience": {
    "persona": "...",
    "pain_points": "...",
    "desires": "..."
  },
  "positioning": {
    "unique_value": "...",
    "emotions": "...",
    "brand_values": ["..."]
  },
  "channels": {
    "current": ["..."],
    "audience_prefers": ["..."],
    "content_types": ["..."],
    "creator_preferences": ["..."]
  },
  "strategy": {
    "customer_journey": "...",
    "lead_capture": "...",
    "offers": ["..."],
    "pricing": "...",
    "upcoming_campaigns": ["..."]
  }
}

Then end by saying:

"This JSON profile can be used to train future prompts, align marketing decisions, or hand off to a team. Would you like to do a deep dive into any section next?"

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Quick Reference

For users who want to provide all information upfront instead of the interview:

Section	Key Questions
Business	Description, Goals (3-6 months)
Audience	Persona, Pain points, Desires
Positioning	Unique value, Emotions, Brand values
Channels	Current, Audience prefers, Content types, Creator comfort
Strategy	Customer journey, Lead capture, Offers, Pricing, Campaigns

Collect all answers and generate the JSON profile directly.