design-brief

name	Design Brief
description	Generate consistent design briefs with machine-readable JSON for Figma/Make and stakeholder-friendly Markdown summaries, integrated with your design system.
argument-hint	[feature-name-or-initiative]

Create Design Brief

Generate consistent design briefs outputting both machine-readable JSON and stakeholder-friendly Markdown.

When to use

• When starting design work on a feature or campaign
• When you need to align design, product, and engineering
• Before creating Figma prototypes

Output

• Location: initiatives/[initiative-name]/design/
• Files: design-brief-[feature-name].json and design-brief-[feature-name].md

Process

1. Brief intake: Collect objectives, constraints, deadlines, and stakeholders
2. Design system reference: Reference tokens and components from the project's design system
3. Library mapping: Prioritize existing components/patterns
4. Token first: Define color, typography, spacing variables first
5. Channel consistency: Ensure Ads/Branding/Social/Prototype share the same variables
6. Accessibility gate: Check WCAG 2.2 AA, minimum 44px touch, RTL/multilingual support
7. Output dual-track: Generate JSON + Markdown simultaneously
8. File storage: Save to initiative design folder

For the full JSON schema, Markdown template, and generation rules, see references/create-design-brief.md.

Follow the writing standards in _shared/writing-standards.md for all outputs.