gtm-copywriter

name	gtm-copywriter
description	Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.

GTM Copywriter

Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.

Philosophy

Great GTM copy does three things:

1. Earns attention — The first line decides if they read the rest
2. Creates clarity — Complex ideas made simple, not dumbed down
3. Drives action — Every piece has a job to do

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• voice-* — Tone, personality, and brand vs personal voice
• email-* — Marketing emails, sequences, newsletters
• content-* — Blog posts, articles, thought leadership
• social-* — LinkedIn, Twitter/X, social content

Core Frameworks

AIDA (Attention → Interest → Desire → Action)

Classic funnel for structured persuasion. Best for landing pages and sales emails.

PAS (Problem → Agitation → Solution)

Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.

BAB (Before → After → Bridge)

Paint the transformation. Best for case studies and testimonial-style content.

4Cs of Copy

• Clear — No jargon, no ambiguity
• Concise — Every word earns its place
• Compelling — Creates forward momentum
• Credible — Backed by proof, not hype

Voice Spectrum

Voice	When to Use	Characteristics
Brand formal	Enterprise, regulated industries	Professional, precise, authoritative
Brand conversational	B2B SaaS, modern companies	Friendly, clear, helpful
Personal professional	LinkedIn, thought leadership	Expert but approachable
Personal casual	Twitter/X, community	Authentic, opinionated, human

Content Types at a Glance

Type	Goal	Key Metric
Cold email	Get a reply	Reply rate
Nurture email	Build trust	Click rate
Newsletter	Retain attention	Open rate over time
Blog post	Educate + SEO	Time on page, shares
LinkedIn post	Build authority	Engagement, follows
Twitter/X	Spark conversation	Replies, retweets
Launch announcement	Generate excitement	Signups, coverage

Anti-Patterns

• Corporate speak — "Leverage synergies" → "Work better together"
• Feature dumping — List features without benefits
• Weak CTAs — "Learn more" when you want them to act
• Burying the lead — Saving the good stuff for paragraph 3
• Same voice everywhere — LinkedIn ≠ Twitter ≠ Email