| name | alex-hormozi-pitch |
| description | Turn any product or service into a Grand Slam Offer — structured to maximize perceived value, eliminate risk, and make saying no feel stupid. Activate whenever the user wants to create, improve, or stress-test an offer, pitch, or value proposition. Also use when they mention pricing strategy, guarantees, objection handling, lead magnets, upsells, or ask how to make an offer more compelling. Works for any product, service, course, consulting package, or high-ticket program. Invoke automatically if the user says anything like "help me pitch this", "make my offer better", "I'm losing deals on price", or "how do I package this".
|
Alex Hormozi Pitch Skill
What This Skill Does
Guides you through a complete, phase-by-phase process for building a Grand Slam
Offer using Alex Hormozi's proven frameworks from $100M Offers, $100M Leads,
and $100M Money Models. Output is a fully formatted, ready-to-use pitch — not
a template to fill in, but a real offer built from your actual business.
When to Activate This Skill
- "Create a compelling offer or pitch"
- "Design an irresistible value proposition"
- "Structure my pricing and guarantees"
- "Build a Grand Slam Offer"
- "Apply Hormozi frameworks to my business"
- "Optimize my existing offer"
- "I keep losing deals on price"
- "Help me package my service"
- "Write a pitch for [product/service]"
- "Make this offer more compelling"
- Any mention of: lead magnets, upsells, downsells, guarantees, value stacking,
pricing psychology, offer naming, objection handling
How to Execute
Run the /create-hormozi-pitch slash command, which walks through a
structured 10-phase guided process:
| Phase | What Happens |
|---|
| 0 | Business intake — gather context on product, customer, outcome, price |
| 1 | Market diagnosis — confirm viable niche, identify the real pain |
| 2 | Dream outcome definition — the exact transformation being sold |
| 3 | Value Equation analysis — score and improve all four variables |
| 4 | Problem / Solution Stack — build the full offer component by component |
| 5 | Guarantee framework — select and write the right guarantee type |
| 6 | Scarcity & urgency — ethical, real reasons to act now |
| 7 | Offer naming — apply the MAGIC formula to name the offer |
| 8 | Complete Grand Slam Offer assembly — the full formatted pitch |
| 9 | Objection elimination audit — pre-handle the four common objections |
| 10 | Proof stack recommendations — what evidence to collect and deploy |
Each phase builds on the last. Output is confirmed with the user before moving
forward. No phase is skipped.
Core Frameworks Applied
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
Key insight: Improving the denominator (speed + ease) often creates more
perceived value than improving the numerator (bigger promises).
The Problem / Solution Stack
Turn every customer fear, friction, and hesitation into a named offer component.
Stack them. Price the stack. Set your price far below it. This is the engine
of every Grand Slam Offer.
Four Guarantee Types
| Type | Best For |
|---|
| Unconditional (money-back) | Digital products, courses, low-ticket |
| Conditional (performance-based) | Coaching, consulting, service businesses |
| Outcome-based (results-tied) | High-ticket, done-for-you, results-driven |
| Anti-guarantee (all sales final) | Premium/exclusive programs, cohort-based |
MAGIC Offer Naming Formula
- M — Make it about them
- A — Announce the avatar
- G — Give them a goal
- I — Indicate a time interval
- C — Complete with a container word
The Belief Continuum (Proof Deployment)
Unaware → Problem-aware → Solution-aware → Your-solution-aware → Convinced
Lead with proof, not promise. "I studied 173 videos and found 7 patterns"
beats "I'll teach you hooks."
Output Delivered
At the end of the full workflow, the user receives:
- Complete Grand Slam Offer — formatted, ready-to-use pitch
- Offer One-Liner — one sentence capturing the full value
- Value Equation Score — before vs. after building the offer
- Top 3 Immediate Actions — what to do in the next 7 days to launch or test
Use Cases
- Product launches
- Service offerings
- Consulting proposals
- Course and program creation
- High-ticket sales conversations
- Lead magnets
- Upsells and downsells
- Cold outreach messaging
- Landing page copy foundation
- Sales call frameworks
Full Workflow Reference
Complete step-by-step command instructions:
read ${PAI_DIR}/commands/create-hormozi-pitch.md
