premium-commercial-writing

name	premium-commercial-writing
description	Cross-cutting premium commercial writing standards for social posts, captions, campaigns, blogs, whitepapers, brochures, proposals, sales pages, email, WhatsApp, and executive content. Apply when copy must sound professional, specific, high-trust, SEO/GEO-aware, and worthy of premium fees rather than generic content production.

Premium Commercial Writing

Use this as a cross-cutting writing layer alongside the primary deliverable skill. It raises ordinary content into premium commercial writing: clearer positioning, stronger proof, better buyer psychology, cleaner search structure, and more confident sales argumentation.

Use when

• Cross-cutting premium commercial writing standards for social posts, captions, campaigns, blogs, whitepapers, brochures, proposals, sales pages, email, WhatsApp, and executive content. Apply when copy must sound professional, specific, high-trust, SEO/GEO-aware, and worthy of premium fees rather than generic content production.
• Apply it alongside the primary deliverable skill whenever wording, tone, proof, positioning, offer framing, or editorial quality needs a premium commercial standard.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
• Do not use this skill as a substitute for the main document, strategy, or copy-generation skill.

Workflow

1. Read the requested draft, source text, or surrounding brief before making language decisions.
2. Apply the rules in this skill consistently across the whole deliverable, not only the obvious problem lines.
3. Return corrected copy, guidance, or a style-constrained draft that the paired skill can use directly.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not mix British and American English, and do not apply the rules inconsistently across the same deliverable.

Outputs

• A reusable premium writing standard, rewrite, or editing pass that improves another deliverable rather than replacing it.

References

• Read references/format-specific-gates.md when adapting the premium standard to captions, social posts, campaigns, blogs, documents, email, WhatsApp, brochures, or sales copy.
• Read references/premium-writing-system.md when the work needs a full premium edit, message architecture, or quality upgrade.
• Read references/search-and-authority-layer.md when the asset must be SEO/GEO-friendly, citable, or useful for AI-search discovery.
• Read references/value-proof-and-offer-architecture.md when the copy must justify premium fees, reduce price resistance, or support high-ticket conversion.

Required Input

Ask for or infer these before upgrading copy:

• Client name, industry, location, and market context.
• Target reader, buyer role, awareness level, and platform behaviour.
• Commercial job: attention, trust, lead generation, sale, price defence, search visibility, retention, referral, or investor/donor confidence.
• Offer, product, service, or argument being promoted.
• Proof available: data, testimonials, case results, credentials, process evidence, named clients, media, awards, or first-hand experience.
• Objections or risks the reader is likely to have.
• Desired next step and post-click destination.
• Brand voice rules, banned vocabulary, and compliance limits.

If proof, offer, reader, or next step is missing, flag the gap before writing. Premium copy cannot be built from vague claims.

Operating Standard

Premium commercial writing is not ornate language. It is disciplined, buyer-centred, specific, and commercially useful.

Every premium asset must do five jobs:

1. Position: make clear who the client is for, what they solve, and why they are not interchangeable.
2. Diagnose: name the reader's situation better than a generic competitor would.
3. Prove: support claims with concrete evidence, not adjectives.
4. Guide: make the next step feel obvious, valuable, and appropriately low-friction.
5. Compound: improve search, trust, sales follow-up, and future repurposing value.

Workflow

1. Classify the asset. Identify whether the piece is primarily for social attention, education, authority, nurture, conversion, search discovery, or sales enablement.
2. Choose the paired skill. Use the most specific skill first, then apply this skill as the premium writing layer.
3. Build the message spine: reader, moment, pain, desired outcome, point of view, mechanism, proof, objection, next step.
4. Select the format gate. Use references/format-specific-gates.md for the relevant asset type.
5. Add the search and authority layer. Use direct answers, semantic depth, author/proof signals, and FAQs where the format allows.
6. Run the premium edit. Cut generic claims, weak modifiers, unsupported superlatives, cheap urgency, and copy that sounds like any competitor could publish it.
7. Check commercial integrity. Confirm the CTA matches the reader's readiness and the offer supports the price or positioning.

Premium Writing Tests

• Specificity test: Could a competitor use the same copy unchanged? If yes, rewrite.
• Proof test: Does every important claim have evidence, example, mechanism, or source? If not, qualify or cut.
• Reader value test: Does the reader gain useful insight before being asked to act?
• Price integrity test: Does the copy increase perceived value without discount dependency?
• Search answer test: Can a human or AI system extract the main answer, offer, or expertise quickly?
• Human voice test: Does it sound like a skilled person with judgement, not a neutral content machine?

Output Options

Depending on the request, deliver one of:

• a premium rewrite of the asset
• a margin-note critique with recommended edits
• a message spine before drafting
• a premium quality gate checklist
• upgraded hooks, headlines, CTAs, proof blocks, or offer framing
• a search/GEO-ready structure for long-form content

Integration

Use this skill alongside:

• content-writing for readability and broad editorial standards.
• caption-writer for social captions and post copy.
• blog-writer for articles and thought leadership.
• content-whitepaper-ebook for long-form lead magnets and expert documents.
• copywriting-brochure for sales collateral.
• email-copywriter and platform-whatsapp for owned-audience nurture.
• 09-campaign-strategy and 13-campaign-brief for campaign message architecture.
• direct-response-funnel-copy for sales pages, launch sequences, and high-ticket funnels.
• seo-geo-optimisation and ai-generative-search-optimisation for AI-search visibility.
• premium-social-selling for executive, affluent, enterprise, and high-ticket buyers.

Quality Criteria

• The copy has one clear reader, commercial job, message, and next step.
• The opening earns attention without hype, vague trend language, or throat-clearing.
• Benefits are tied to a mechanism and proof, not stated as unsupported promises.
• The asset contains a distinct point of view or diagnostic insight.
• SEO/GEO structure is applied where the format supports it.
• Price, value, risk, or effort objections are addressed directly when relevant.
• British English and East African market defaults are applied unless the brief says otherwise.
• The piece sounds like a skilled human expert wrote it for a specific audience.