they-ask-you-answer

name

they-ask-you-answer

description

Content-driven lead generation strategy for premium agencies using radical transparency. Use when building the agency's content marketing strategy, planning blog articles, creating video content, or designing the lead generation funnel. Covers the Big 5 content pillars, The Selling 7 video framework, Assignment Selling, the CarMax Effect, and content as sales enablement. Designed to attract $10,000–$25,000+ website clients through educational content that answers the questions they're already asking.

They Ask You Answer

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Use when

• The task matches this domain: Content-driven lead generation strategy for premium agencies using radical transparency. Use when building the agency's content marketing strategy, planning blog articles, creating video content, or designing the lead generation funnel. Covers the Big 5 content pillars, The Selling 7 video framework, Assignment Selling, the CarMax Effect, and content as sales enablement. Designed to attract $10,000–$25,000+ website clients through educational content that answers the questions they're already asking.
• The user needs domain-specific strategy, writing, or planning in this area.

Do not use when

• Another skill is clearly narrower and better matched to the request.
• The task is unrelated to this domain or needs direct implementation instead.

Required inputs

• Business context, target audience, and the artifact or decision being developed.
• Any existing materials, constraints, or supporting references already available.

Workflow

1. Read the current business context and the concrete task to solve.
2. Use only the relevant detailed guidance and references for the request at hand.
3. Use premium-commercial-writing when buyer-question content must become premium website copy, SEO/GEO pages, articles, sales documents, or offer-page sections.
4. Produce the strategy, writing, or framework output this skill is responsible for.
5. Check the result for clarity, realism, and handoff readiness.

Quality standards

• Outputs must be specific, usable, and grounded in the available evidence.
• Recommendations should support follow-on execution instead of staying abstract.
• The result should remain consistent with the broader repository system.

Anti-patterns

• Do not produce generic framework dumps with no decision made.
• Do not invent facts to complete the output.
• Do not ignore the actual audience, offer, or business constraints.

Outputs

• Strategy notes, writing deliverables, framework outputs, or implementation-facing recommendations.

References

• Start with references/legacy-guidance.md when you need the preserved detailed instructions from the previous skill version.
• Use references/buyer-question-research-method.md when turning buyer questions into strategy, SEO, trust, and content inputs.
• Use references/big-5-article-templates.md and references/assignment-selling-templates.md for Sheridan's Big 5 article structures and the Assignment Selling sales-cycle templates.
• Use references/content-inc-audience-model.md (Pulizzi) when building the agency's own audience-first publishing strategy: sweet spot, content tilt, the base, MVA, the 18-month runway, monetisation paths, the 7-step Content Inc. model.
• Use references/show-your-work-practices.md (Kleon) for the daily-dispatch discipline, "work behind the work" sharing, three-act story shape, teaching-as-marketing — applied to a B2B agency register.
• Use references/agency-content-plan.md when designing the agency's own website and authority library: 6 site layers, cornerstone + cluster architecture, where each Selling 7 video lives, the 18-month build order.
• Use ../premium-commercial-writing/references/blog-and-authority-writing.md when buyer questions become authority articles, pillar pages, sales-enablement posts, or content clusters.
• Use ../premium-commercial-writing/references/document-and-sales-enablement-writing.md when buyer-question content becomes pre-call assignments, sales guides, proposal inserts, lead magnets, or one-pagers.
• Use references/editorial-calendar-and-rhythm.md when installing the recurring weekly/monthly/quarterly/annual cadence: Dream 100 ritual, sales follow-up cycle, case-study collection, referral asks, pipeline review, 30/60/90-day proof of life.
• Read only the specific files under references/ that match the current task instead of loading the whole directory.
• This skill has no bundled scripts by default; keep execution focused on the documented workflow and any existing project files.

Notes

• Treat this SKILL.md as the portable execution layer for both Claude Code and Codex.
• Preserve existing project behavior unless the current task explicitly requires a change.

Continental publishing rhythm (Phase 12 integration)

The editorial calendar integrates with Phase 12's continental-presence workstream:

• Quarterly cornerstone authority piece. Africa-specific topic (low-bandwidth performance, mobile-money UX, multilingual design at scale, African trust patterns). Published on the agency site and offered to one African design/developer media outlet (TechCabal, TechPoint Africa, WeeTracker, Disrupt Africa, Smashing Magazine African contributors).
• Quarterly open data or benchmark release. Tied to the public scorecard regeneration; each release names a concrete metric, pattern, or finding.
• Quarterly community guest contribution. One piece from an invited African contributor per quarter; reciprocates the authority-sharing posture.
• Conference talk or hosted workshop. At least one per year at DevFest Africa, DroidConKE, PyCon Africa, ForLoop Africa, Africa Tech Summit, or a sector conference.
• Media relationships. Relationships maintained with at least three African design or developer media outlets.

Publishing cadence feeds and is fed by the quarterly public scorecard regeneration and the cross-client experimentation review.