// SEO fundamentals: E-E-A-T, Core Web Vitals, and Google algorithm optimization. Use when optimizing pages for search engines, improving meta tags, or auditing SEO. NOT for performance profiling (use perf-optimizer) or marketing copy (use copywriting).
AI-optimized browser automation with context-efficient @ref element handles. Use when automating browser interactions for AI agents with minimal context consumption. NOT for manual E2E testing (use e2e-automation) or screenshots (use chrome-devtools).
Prompt engineering for AI image generation: Midjourney, DALL-E, Stable Diffusion, Flux. Use when writing image prompts, configuring generation parameters, or optimizing AI art output. NOT for UI design decisions (use design-system) or media file processing (use media-processing).
API design patterns for REST, GraphQL, and tRPC services. Use when designing endpoints, versioning APIs, or choosing API architecture. NOT for code implementation (use nodejs-pro/python-pro) or database schema (use data-modeler).
Authentication and authorization: OAuth2, JWT, RBAC/ABAC, MFA, Passkeys, session management. Use when implementing login, permissions, tokens, or security flows. NOT for vulnerability scanning (use security-scanner) or API design (use api-architect).
Puppeteer CLI scripts for browser screenshots, debugging, and Core Web Vitals measurement. Use when capturing screenshots, measuring performance, or debugging browser issues. NOT for E2E test suites (use e2e-automation) or AI browser automation (use agent-browser).
Production deployment workflows, CI/CD pipelines, rollback strategies, and release management. Use when deploying apps, configuring pipelines, or planning rollback procedures. NOT for git operations (use git-workflow) or Vercel-specific deploys (use vercel-deploy).
| name | seo-optimizer |
| description | SEO fundamentals: E-E-A-T, Core Web Vitals, and Google algorithm optimization. Use when optimizing pages for search engines, improving meta tags, or auditing SEO. NOT for performance profiling (use perf-optimizer) or marketing copy (use copywriting). |
| metadata | {"author":"pikakit","version":"3.9.206","category":"seo-specialist","triggers":["SEO","meta tags","sitemap","search ranking","OpenGraph"],"coordinates_with":["perf-optimizer","copywriting","nextjs-pro","problem-checker","knowledge-compiler"],"success_metrics":["Lighthouse SEO Score","Core Web Vitals Pass Rate","Schema Markup Validity"]} |
E-E-A-T for trust. CWV for speed. Schema for rich snippets. Content rules for ranking.
| # | Question | Options |
|---|---|---|
| 1 | Target? | Traditional SEO / GEO (AI citations) / Both |
| 2 | Current State? | Lighthouse score / Search Console data / No baseline |
| 3 | Priority? | Technical SEO fixes / Content optimization / Schema markup |
| 4 | Audience? | B2B / B2C / Developer / General consumer |
| 5 | Platform? | Next.js / Vite / Static HTML / WordPress |
| Situation | Approach |
|---|---|
| New website | Technical SEO checklist (7 items) |
| Content pages | E-E-A-T + Content SEO rules |
| Performance issues | Core Web Vitals targets |
| AI search visibility | Use geo-spatial skill instead |
| Owned by This Skill | NOT Owned |
|---|---|
| E-E-A-T framework (4 principles) | AI search (ā geo-spatial) |
| Content SEO (char limits) | Performance profiling (ā perf-optimizer) |
| Schema routing (5 types) | Web fundamentals (ā web-core) |
| Technical SEO checklist | HTML implementation |
Expert decision skill: Produces SEO recommendations. Does not modify pages.
| Principle | Signals |
|---|---|
| Experience | First-hand knowledge, real examples |
| Expertise | Credentials, depth of knowledge |
| Authoritativeness | Backlinks, industry recognition |
| Trustworthiness | HTTPS, transparency, accuracy |
| Metric | Good | Poor | Measures |
|---|---|---|---|
| LCP | < 2.5s | > 4.0s | Loading speed |
| INP | < 200ms | > 500ms | Interactivity |
| CLS | < 0.1 | > 0.25 | Visual stability |
| Element | Constraint |
|---|---|
| Title tag | 50-60 chars, keyword front-loaded |
| Meta description | 150-160 chars, compelling CTA |
| H1 | One per page, contains main keyword |
| Alt text | Descriptive, not keyword-stuffed |
| Page Type | Schema Type |
|---|---|
| Blog posts, news | Article |
| Company info | Organization |
| Q&A content | FAQPage |
| E-commerce | Product |
| Navigation | BreadcrumbList |
| Priority | Factor |
|---|---|
| 1 | Quality, relevant content |
| 2 | Backlinks from authority sites |
| 3 | Page experience (Core Web Vitals) |
| 4 | Mobile-first indexing |
| 5 | Technical SEO fundamentals |
| Code | Recoverable | Trigger |
|---|---|---|
ERR_INVALID_REQUEST_TYPE | No | Request type not supported |
ERR_UNKNOWN_PAGE_TYPE | Yes | Page type not one of 5 |
ERR_INVALID_CWV | Yes | CWV scores not valid numbers |
Zero internal retries. Same page type = same recommendation.
| Event | Metadata Payload | Severity |
|---|---|---|
audit_started | {"scope": "full_audit", "url": "..."} | INFO |
cwv_measured | {"lcp_ms": 1800, "inp_ms": 120, "cls": 0.05} | INFO |
schema_added | {"type": "Article", "page": "/blog/post-1"} | INFO |
audit_completed | {"lighthouse_seo": 98, "fixes_applied": 12} | INFO |
All SEO outputs MUST emit audit_started and audit_completed events.
| ā Don't | ā Do |
|---|---|
| Keyword stuff title/alt text | Use natural language with keyword |
| Skip meta descriptions | Write compelling 150-160 char descriptions |
| Ignore Core Web Vitals | Meet LCP/INP/CLS targets |
| Use generic schema | Route schema by page type |
| File | Description | When to Read |
|---|---|---|
| engineering-spec.md | Full spec | Architecture review |
| Item | Type | Purpose |
|---|---|---|
geo-spatial | Skill | AI search (GEO) |
perf-optimizer | Skill | Core Web Vitals |
ā” PikaKit v3.9.206