| name | advertising-campaign |
| description | ad Campaignof TargetAnalysis, Copy, Creative Design, an agent team collaborates to in Campaign line. 'ad Campaign Planning', 'ad Copy ', ' ', 'banner ad ', ' ad Planning', 'search ad ', 'Target Analysis', 'ad Creative', 'SNS ad Strategy' etc. ad Campaign production beforein . Copy Creative casein Review . , ad Platform(Google Ads, Meta Business Suite) API , whenbetween and vswhen , ad production(/illustration) of . |
Advertising Campaign — Advertising Campaign Full Production Pipeline
An agent team collaborates to generate advertising campaign target analysis, copy, creative, and media plans all at once.
Execution Mode
Agent Team — 5 members communicate directly via SendMessage and cross-validate each other's work.
Agent Composition
| Agent | File | Role | Type |
|---|
| market-analyst | .claude/agents/market-analyst.md | Target Segmentation, Competitive Analysis, Insight Extraction | general-purpose |
| copywriter | .claude/agents/copywriter.md | line, Copy, CTA Writing | general-purpose |
| creative-director | .claude/agents/creative-director.md | Visual Concept, Storyboard, Image | general-purpose |
| media-planner | .claude/agents/media-planner.md | channel , Budget allocation, Schedule | general-purpose |
| campaign-reviewer | .claude/agents/campaign-reviewer.md | cross-validate, Verification | general-purpose |
Workflow
Phase 1: Preparation (Performed Directly by the Orchestrator)
- Extract from user input:
- /: ad subject
- Campaign goal: //before/
- Budget (Selection): Budget Budget
- between (Selection): Campaign between
- channel (Selection): channel
- ** File** (Selection): Copy, Brand Guide etc.
_workspace/ to in generate
- Organize input and save to
_workspace/00_input.mdin save
- If existing files are present
_workspace/, copy to _workspace/ and skip the corresponding Phase
- Based on the scope of the request determine the execution mode ( " per mode" )
Phase 2: Team Assembly and Execution
compositionand . between of relationship and :
| sequence | | | of | |
|---|
| 1 | market·Target Analysis | analyst | None | _workspace/01_market_analysis.md |
| 2 | ad Copy Writing | copywriter | 1 | _workspace/02_ad_copy.md |
| 3a | Creative Design | creative | 1, 2 | _workspace/03_creative_concept.md |
| 3b | | planner | 1, 2 | _workspace/04_media_plan.md |
| 4 | Campaign Review | reviewer | 2, 3a, 3b | _workspace/05_review_report.md |
3a(Creative)and 3b() executed in parallel. 1(Analysis)and 2(Copy)in ofto Copy after whenin when .
Inter-team communication flow:
- analyst complete -> copywriterTo Target Insight·USP before, creativeTo Visual before, plannerTo consumption Pattern before
- copywriter complete -> creativeTo line·to before (Copy-Visual Integration), plannerTo Per-channel Copy before
- creative complete -> plannerTo · Information before
- reviewer cross-validate. 🔴 Must Fix when AgentTo → → Verification (vs 2)
Phase 3: Integration and Final Deliverables
Reviewof based on :
_workspace/ within File verify
- from the review report 🔴 Must Fix reflected verify
- summary To :
- market·Target Analysis —
01_market_analysis.md
- ad Copy —
02_ad_copy.md
- Creative Concept —
03_creative_concept.md
- —
04_media_plan.md
- Review —
05_review_report.md
Modes by Task Scale
of in Agent :
| Pattern | mode | Agent |
|---|
| "ad Campaign Planning", " Campaign" | Full Pipeline | 5 All |
| "ad Copy " | Copy mode | analyst + copywriter + reviewer |
| " Copyto Creative " ( Copy) | Creative mode | creative + reviewer |
| " " | ** mode** | analyst + planner + reviewer |
| " Campaign " | Review mode | reviewer only |
Using Existing Files: Copy, Brand Guide etc. File , copy the files to _workspace/of in and of Agent .
Data Transfer Protocol
| Strategy | | |
|---|
| File-Based | _workspace/ | Storing and sharing major deliverables |
| Message-Based | SendMessage | Real-time delivery of key information, revision requests |
| Task-Based | TaskCreate/TaskUpdate | Progress tracking, dependency management |
File naming convention: {}_{Agent}_{}.{}
Error Handling
| in type | Strategy |
|---|
| web search | Analysis based on , in the report " " when |
| Image | Text Conceptto , Gemini Prompt when |
| Agent failure | 1 retry -> if still fails, proceed without that deliverable, note omission in review report |
| RED found in review | Request revision from relevant agent -> rework -> re-verify (up to 2 times) |
| Budget | 3 when(500/1,000/3,000)to Writing |
Test Scenarios
Normal Flow
Prompt: " when digital ad Campaign Planning. Budget 2,000, between 4"
Expected Result:
- market Analysis: Competitive Analysis 3 , Target Persona 2,
- Copy: banner+SNS++video Per-channel Copy , to 3
- Creative: Visual Concept + A/B + Storyboard + Image when
- : Per-channel Budget allocation, 4 lean, KPI goal
- Review: matrix before Verification
Existing File Utilization Flow
Prompt: " Brand Guideand Copy based on banner Creative " + File
Expected Result:
- Copy
_workspace/02_ad_copy.mdto
- Creative mode: creative + reviewer
- analyst, copywriter, planner
Error Flow
Prompt: "ad Copy , "
Expected Result:
- Copy modeto before (analyst + copywriter + reviewer)
- Target to Analysis Target 3 Suggestion after
- Review in the report "Creative/ " when
Extended Skills per Agent
per Agentof before Extended Skill:
| subject Agent | Role |
|---|
ad-copywriting-formulas | copywriter | AIDA/PAS/BAB/4Ps Formula, Psychology Trigger, Per-channel Character limit |
media-mix-calculator | media-planner | GRP/CPM/ROAS Calculation Formula, Budget allocation Model, Per-channel Benchmark |