personal-branding

name

personal-branding

description

A pipeline where an agent team systematically performs personal branding. Use this skill for requests such as 'write my resume,' 'personal branding,' 'CV writing,' 'create a portfolio,' 'optimize LinkedIn profile,' 'write a cover letter,' 'organize my career,' 'help with job preparation,' or 'prepare for a job change.' Note: job posting search, interview simulation, and salary negotiation coaching are outside the scope of this skill.

Personal Branding — Personal Branding Pipeline

An agent team collaborates to produce: positioning analysis, resume/CV, portfolio, LinkedIn profile, and cover letter.

Execution Mode

Agent Team — Five agents communicate directly via SendMessage to build a consistent brand.

Agent Composition

Agent	File	Role	Type
positioning-strategist	.claude/agents/positioning-strategist.md	Strength analysis, differentiation, keyword strategy	general-purpose
resume-writer	.claude/agents/resume-writer.md	Resume/CV writing	general-purpose
portfolio-designer	.claude/agents/portfolio-designer.md	Portfolio curation and design	general-purpose
profile-optimizer	.claude/agents/profile-optimizer.md	LinkedIn profile optimization	general-purpose
cover-letter-writer	.claude/agents/cover-letter-writer.md	Cover letter writing	general-purpose

Workflow

Phase 1: Preparation (Performed Directly by Orchestrator)

1. Extract from user input:
   • Career Information: Current role, years of experience, key experiences
   • Goals: Desired position, target companies/industries
   • Existing Materials (optional): Current resume, portfolio, LinkedIn URL
   • Request Scope (optional): Full package or specific documents only
2. Create the _workspace/ directory in the project root
3. Organize inputs and save to _workspace/00_input.md
4. If existing materials are provided, copy them to _workspace/ and use as analysis basis
5. Determine the execution mode based on the scope of the request

Phase 2: Team Assembly and Execution

Order	Task	Owner	Dependencies	Deliverable
1	Positioning Strategy	positioning-strategist	None	_workspace/01_positioning_brief.md
2a	Resume Writing	resume-writer	Task 1	_workspace/02_resume.md
2b	Portfolio Design	portfolio-designer	Task 1	_workspace/03_portfolio.md
3a	LinkedIn Profile	profile-optimizer	Tasks 1, 2a	_workspace/04_linkedin_profile.md
3b	Cover Letter	cover-letter-writer	Tasks 1, 2a	_workspace/05_cover_letter.md

Tasks 2a (resume) and 2b (portfolio) are executed in parallel. Tasks 3a (LinkedIn) and 3b (cover letter) are executed in parallel.

Inter-agent Communication Flow:

• positioning-strategist completes -> Delivers UVP, keywords, and narrative to all agents
• resume-writer completes -> Delivers career descriptions to profile-optimizer; delivers key achievements to cover-letter-writer
• portfolio-designer completes -> Delivers featured items to profile-optimizer; delivers project achievements to cover-letter-writer
• Cross-verify brand consistency across all deliverables

Phase 3: Integration and Final Deliverables

1. Review all files in _workspace/
2. Verify brand message consistency across deliverables:
   • Resume <-> LinkedIn career descriptions consistency
   • Portfolio <-> Resume project alignment
   • Cover letter <-> Positioning UVP reflection
3. Present the final summary to the user

Execution Modes by Request Scope

User Request Pattern	Execution Mode	Deployed Agents
"Do personal branding," "Job preparation"	Full Package	All 5 agents
"Just write a resume"	Resume Mode	positioning-strategist + resume-writer
"Create a portfolio"	Portfolio Mode	positioning-strategist + portfolio-designer
"Optimize my LinkedIn profile"	Profile Mode	positioning-strategist + profile-optimizer
"Write a cover letter"	Cover Letter Mode	positioning-strategist + cover-letter-writer

Using Existing Files: If an existing resume is provided, positioning-strategist analyzes it to inform strategy development.

Data Transfer Protocol

Strategy	Method	Purpose
File-based	_workspace/ directory	Primary deliverable storage and sharing
Message-based	SendMessage	Real-time critical information transfer, revision requests
Web exploration	WebSearch/WebFetch	JD analysis, industry trend research

Error Handling

Error Type	Strategy
Insufficient career information	Present a list of key questions; draft based on available info
Goal unspecified	Propose 3 positioning scenarios
Web search failure	Work based on general JD trend knowledge; note "limited market data"
Agent failure	Retry once; if still failing, proceed without that deliverable; note omission in report
Confidential career details	Apply number/company name abstraction guidelines

Test Scenarios

Normal Flow

Prompt: "I'm a backend developer with 3 years of experience, preparing to transition to a senior position. Create a full branding package for me." Expected Results:

• Positioning: UVP suited for senior role, technical + leadership strengths analysis
• Resume: ATS-optimized, quantified achievements, senior keywords included
• Portfolio: 3-5 project case studies emphasizing technical decision-making
• LinkedIn: Senior developer keywords, About section narrative
• Cover Letter: Growth story + senior role readiness

Single Document Request Flow

Prompt: "Just write a cover letter matching this JD" + JD provided Expected Results:

• positioning-strategist analyzes JD and extracts key requirements
• cover-letter-writer creates a customized cover letter
• Other agents are skipped

Error Flow

Prompt: "Write my resume" Expected Results:

• Career info is insufficient, so positioning-strategist presents a question list
• Execute resume mode based on user responses
• Skip LinkedIn, portfolio, cover letter but note "additional creation available"

Agent Extension Skills

Extension skills that enhance each agent's domain expertise:

Agent	Extension Skill	Role
resume-writer	ats-optimizer	ATS parsing principles, keyword optimization, achievement quantification (STAR-Q), format rules
profile-optimizer	linkedin-seo	LinkedIn search algorithm, section-by-section optimization, recruiter search patterns, SSI