ecommerce-launcher

name

ecommerce-launcher

description

Full launch pipeline for e-commerce products where an agent team collaborates to generate product planning, detail pages, pricing strategy, marketing, and CS setup all at once. Use this skill for requests such as 'launch an e-commerce product', 'prepare a product launch', 'register a product on Naver Smart Store', 'launch on Coupang', 'create a detail page', 'develop a pricing strategy', 'create a marketing plan', 'launch prep', 'product planning brief', 'e-commerce CS manual', and other e-commerce product launch tasks. Also supports supplementing pricing/marketing/CS even when existing briefs or detail pages are provided. However, actual platform API integration (automated product registration), payment system development, logistics system integration, and real-time order management are outside the scope of this skill.

E-commerce Launcher — E-commerce Product Launch Full Pipeline

An agent team collaborates to generate product planning, detail pages, pricing strategy, marketing, and CS setup for an e-commerce product launch.

Execution Mode

Agent Team — 5 members communicate directly via SendMessage and cross-validate each other's work.

Agent Roster

Agent	File	Role	Type
product-planner	.claude/agents/product-planner.md	Market research, competitive analysis, product positioning	general-purpose
detail-page-writer	.claude/agents/detail-page-writer.md	Detail page copy, SEO, conversion optimization	general-purpose
pricing-strategist	.claude/agents/pricing-strategist.md	Cost analysis, pricing design, promotions	general-purpose
marketing-manager	.claude/agents/marketing-manager.md	Launch campaigns, channel strategy, ad copy	general-purpose
cs-architect	.claude/agents/cs-architect.md	FAQ, response manuals, return policies, VOC	general-purpose

Workflow

Phase 1: Preparation (Performed Directly by Orchestrator)

1. Extract from user input:
   • Product Information: Product name, category, key features
   • Target Market (optional): Target customer segment, price range
   • Platform (optional): Naver/Coupang/Own Store, etc.
   • Constraints (optional): Budget, timeline, special considerations
   • Existing Files (optional): Existing briefs, detail pages, etc.
2. Create the _workspace/ directory at the project root
3. Organize the input and save it as _workspace/00_input.md
4. If existing files are provided, copy them to _workspace/ and skip the corresponding phase
5. Determine the execution mode based on the scope of the request (see "Execution Modes by Scope" below)

Phase 2: Team Assembly and Execution

Assemble the team and assign tasks. Task dependencies are as follows:

Order	Task	Owner	Dependencies	Deliverable
1	Product Planning	planner	None	_workspace/01_product_brief.md
2a	Detail Page Writing	writer	Task 1	_workspace/02_detail_page.md
2b	Pricing Strategy	pricing	Task 1	_workspace/03_pricing_plan.md
3	Marketing Plan	marketing	Tasks 1, 2a, 2b	_workspace/04_marketing_plan.md
4	CS Manual	cs	Tasks 1, 2b	_workspace/05_cs_manual.md
5	Integrated Review	orchestrator	All	_workspace/06_review_report.md

Tasks 2a (Detail Page) and 2b (Pricing) run in parallel. Both depend only on Task 1 (Planning) and can start simultaneously.

Inter-Agent Communication Flow:

• planner completes -> delivers USP and target to writer, competitive pricing and costs to pricing, target and trends to marketing, specs and certifications to cs
• writer completes -> delivers detail page keywords to marketing, FAQ section to cs
• pricing completes -> delivers price display format to writer, promotion strategy to marketing, pricing policy to cs
• marketing completes -> delivers promotion-related anticipated inquiries to cs
• orchestrator cross-validates all deliverables and produces the review report

Phase 3: Integration and Final Deliverables

Cross-validate all deliverables for consistency and finalize:

1. Verify all files in _workspace/
2. Detect inconsistencies across detail page, pricing, marketing, and CS
3. Generate the integrated review report (_workspace/06_review_report.md)
4. Report the final summary to the user:
   • Product Planning Brief — 01_product_brief.md
   • Detail Page Copy — 02_detail_page.md
   • Pricing Strategy Document — 03_pricing_plan.md
   • Marketing Plan — 04_marketing_plan.md
   • CS Operations Manual — 05_cs_manual.md
   • Review Report — 06_review_report.md

Execution Modes by Scope

Adjust agent deployment based on the scope of the user's request:

User Request Pattern	Execution Mode	Agents Deployed
"Launch an e-commerce product", "Full product launch prep"	Full Pipeline	All 5 agents
"Just create the detail page"	Detail Page Mode	planner + writer
"Develop a pricing strategy"	Pricing Mode	planner + pricing
"Create a marketing plan" (existing brief available)	Marketing Mode	marketing only
"Create a CS manual"	CS Mode	planner + cs
"Prepare the rest using this brief" + existing file	Supplement Mode	Relevant agents only

Using Existing Files: When the user provides existing files such as briefs or detail pages, copy them to the appropriate numbered position in _workspace/ and skip the corresponding agent's phase.

Data Transfer Protocol

Strategy	Method	Purpose
File-Based	_workspace/ directory	Store and share main deliverables
Message-Based	SendMessage	Real-time key information delivery, correction requests
Task-Based	TaskCreate/TaskUpdate	Progress tracking, dependency management

File naming convention: {order}_{agent}_{deliverable}.{extension}

Error Handling

Error Type	Strategy
Web search failure	Planner works from general knowledge, notes "Data limitations" in report
Cost information absent	Reverse-engineer from category-average margin rate, request user confirmation
Platform unspecified	Write based on Naver Smart Store standards + append multi-platform guide
Agent failure	Retry once -> if still fails, proceed without that deliverable, note omission in review report
Consistency discrepancy found	Request corrections from relevant agent -> rework (up to 2 rounds)

Test Scenarios

Normal Flow

Prompt: "I want to launch a handmade granola brand on Naver Smart Store. Manufacturing cost is $5 per unit and it's a healthy snack concept." Expected Results:

• Planning Brief: 3+ competitive analyses in the healthy snack category, target customer definition, USP development
• Detail Page: Health-benefit-focused copy, mobile-optimized structure
• Pricing: Margin design based on $5 manufacturing cost, BEP calculation, promotional pricing
• Marketing: Launch plan centered on health/lifestyle channels
• CS: Food-related FAQ, shelf life/allergen information included

Existing File Flow

Prompt: "Use this detail page draft to develop pricing and marketing plans" + detail page file Expected Results:

• Copy existing detail page to _workspace/02_detail_page.md
• Reverse-extract product information from the detail page to generate a planning brief
• Deploy pricing + marketing + cs agents

Error Flow

Prompt: "Prepare a product launch, but I haven't decided what to sell yet" Expected Results:

• Planner suggests 3 trend-based categories and requests user selection
• Or selects the most promising category and proceeds as an example
• Review report notes "Product undetermined — proceeded on example basis"

Agent Extension Skills

Extension Skill	Path	Target Agent	Role
conversion-optimization	.claude/skills/conversion-optimization/skill.md	detail-page-writer, pricing-strategist	Purchase psychology, conversion structure, CTA, pricing psychology
product-copy-formulas	.claude/skills/product-copy-formulas/skill.md	detail-page-writer, marketing-manager	PAS/FAB/AIDA copy formulas, channel-specific guides