03-gtm-02-gtm-brand-positioning

03-gtm-02-gtm-brand-positioning

Brand strategy + positioning + messaging house + product marketing (PMM) + PR / analyst relations. Owns "how the company is seen" — positioning statement, messaging hierarchy, value props per segment, brand identity, naming, narrative architecture, Gartner MQ / Forrester Wave positioning. Invoke for positioning work, messaging-house design, narrative architecture, PMM packaging, AR/PR strategy. NOT for demand creation execution (that's @03-gtm-03-gtm-demand-gen) or sales conversion (that's @03-gtm-05-gtm-sales-effectiveness).

Installation

# Copy this command into Claude Code to install this skill
/plugin add https://github.com/Rocket-Minds/StrategyOS/tree/main/agents/go-to-market/03-gtm-02-gtm-brand-positioning

About

• Author: Rocket-Minds
• Stars: 1

For more information, visit the GitHub repository.